Marketing can feel like a puzzle for fence companies. You know you need it to grow, but how much is enough? This blog breaks it down in simple terms, helping fence contractors understand what works and how to balance time, money, and effort.
At FenceWebs, we’ve spent five years helping fence companies like yours succeed online. Let’s dive into how much marketing you really need to stand out, attract customers, and grow your business.
Why Marketing Matters for Fence Companies
Marketing isn’t just ads or a fancy website. It’s how you connect with homeowners and businesses who need fences. Without it, even the best fence company can stay invisible.
Good marketing puts your name in front of the right people. It builds trust and shows you’re the go-to expert. But overdoing it can waste money, while underdoing it leaves you stuck.
Understanding Your Goals
Before diving into marketing, know what you want. Are you aiming for more local jobs? Bigger commercial projects? Or just steady work year-round?
Your goals shape how much marketing you need. A small fence company might focus on local SEO and Google Business Profile (GBP) optimization. A larger one might add Google Ads or Facebook Ads for broader reach.
Common Goals for Fence Companies
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Get more calls from local homeowners.
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Build a strong online reputation.
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Stand out in a competitive market.
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Increase bookings during slow seasons.
Types of Marketing for Fence Companies
Not all marketing is the same. Some strategies work better for fence companies than others. Let’s look at the most effective ones and how much effort they need.
Website Design
A website is your digital storefront. It’s often the first thing customers see. A clean, simple site with clear contact info can make a big difference.
You don’t need a 50-page website. A few pages showcasing your work, services, and contact details are enough. Update it every 6-12 months to keep it fresh.
SEO (Search Engine Optimization)
SEO helps your website rank higher on Google. When someone searches “fence company near me,” you want to be at the top. SEO takes time but pays off long-term.
Basic SEO includes keyword research, fast-loading pages, and quality content. Spend a few hours monthly tweaking your site or hire an expert to handle it.
Local SEO
Local SEO is a must for fence companies. It focuses on getting you found in your area. This includes optimizing your Google Business Profile and getting listed in local directories.
Spend time each week updating your GBP with posts, photos, and customer reviews. It’s low-cost and high-impact for local leads.
GBP Optimization
Your Google Business Profile is like a free billboard. It shows up when people search for fence services nearby. A complete profile with photos, reviews, and regular updates builds trust.
Check your GBP weekly. Respond to reviews and add new photos of completed projects. It takes less than an hour but keeps you visible.
Facebook Ads
Facebook Ads let you target specific audiences, like homeowners in your area. They’re great for showcasing your work and driving traffic to your website. Start with a small budget and test different ads.
Run ads during peak seasons or when you need quick leads. A few hundred dollars a month can bring steady inquiries.
Google Ads
Google Ads put you at the top of search results instantly. They’re perfect for getting fast leads but can get pricey. Use them wisely, targeting specific keywords like “fence installation [your city].”
Monitor your ads weekly to avoid overspending. A small campaign can work wonders if you’re in a competitive market.
Organic Ranking
Organic ranking means getting to the top of Google without paying for ads. It’s done through SEO, blogging, and building backlinks. This takes time but costs less than ads.
Post a blog every month or two. Share tips, like “How to Choose the Right Fence,” to attract clicks and show expertise.
Balancing Cost and Results
Marketing costs money, but it doesn’t have to break the bank. The trick is to match your budget to your goals. A new fence company might spend $500/month, while an established one could invest $2,000 or more.
Budgeting Tips
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Start small: Test low-cost strategies like GBP and local SEO first.
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Track results: Use tools like Google Analytics to see what’s working.
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Scale smart: Increase spending on what brings leads, like ads or SEO.
Don’t overspend on flashy ads if your website isn’t ready. A strong website and GBP are the foundation for all other marketing.
When to Do More Marketing
Some seasons or situations call for extra marketing. Knowing when to ramp up can save you time and money.
Peak Seasons
Spring and summer are busy for fence companies. Homeowners start backyard projects, and demand spikes. Increase ad budgets or post more on GBP during these months.
Slow Seasons
Winter or rainy seasons can slow down work. Use this time to blog, update your website, or run targeted ads to keep leads coming.
New Competition
If new fence companies pop up in your area, step up your game. Boost local SEO, get more reviews, or run ads to stay ahead.
Expanding Services
Adding services like custom gates or commercial fencing? Promote them with new website pages, blog posts, or ads to reach new customers.
When to Pull Back
Too much marketing can waste resources. If you’re booked solid for months, ease off on ads. Focus on low-effort tasks like GBP updates to maintain visibility.
Check your leads monthly. If you’re getting more than you can handle, pause expensive ads. Shift that budget to SEO for long-term growth.
Common Mistakes to Avoid
Fence companies often trip over the same marketing pitfalls. Here’s what to watch out for.
Ignoring Reviews
Customers trust reviews. Ignoring them or failing to respond can hurt your reputation. Reply to every review, good or bad, to show you care.
Set-and-Forget Ads
Ads need regular tweaking. Running the same ad for months without checking performance wastes money. Monitor and adjust weekly.
Weak Website
A slow or outdated website turns customers away. Ensure your site loads fast and looks good on phones. Update it at least yearly.
Skipping Local SEO
If you’re not showing up in local searches, you’re missing easy leads. Claim your GBP and local listings to stay visible.
How to Measure Success
Marketing isn’t just about spending money—it’s about results. Track these metrics to see if your efforts are paying off.
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Website Traffic: Use Google Analytics to check how many people visit your site.
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Leads: Count calls, emails, or form submissions from your website or ads.
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Reviews: More positive reviews mean your reputation is growing.
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Rankings: Check if your website ranks higher for keywords like “fence company [your city].”
Review these monthly. If something’s not working, tweak it or try a new strategy.
Should You Hire a Marketing Agency?
Doing it all yourself can be tough. A marketing agency like FenceWebs can save time and boost results. We specialize in fence companies, offering website design, SEO, local SEO, GBP optimization, and ads.
Hiring an agency makes sense if you’re too busy to manage marketing or want faster growth. We handle the details so you can focus on building fences.
Benefits of an Agency
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Saves time for you and your team.
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Expertise in what works for fence companies.
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Faster results from proven strategies.
If you’re curious about costs, check out our services at FenceWebs. We tailor plans to fit your budget and goals.
Finding the Right Balance
So, how much marketing should you do? It depends on your goals, budget, and time. A small fence company might spend 5-10 hours a month on low-cost strategies like GBP and local SEO. A growing business might add ads and SEO for 15-20 hours and a bigger budget.
Start small, track results, and scale up what works. Consistency beats perfection. Even a little marketing done regularly can keep your phone ringing.
Final Thoughts
Marketing isn’t a one-size-fits-all deal. For fence companies, it’s about being visible where your customers are—online and in your community. Focus on a strong website, local SEO, and GBP to start. Add ads or blogging as you grow.
At FenceWebs, we’ve seen fence companies thrive with the right mix of marketing. Spend a little time each week, track what works, and adjust as needed. You’ll find the sweet spot that keeps your business booming.
Ready to take your marketing to the next level? Contact us at FenceWebs to see how we can help your fence company shine.
