Welcome, fence contractors! If you’re wondering whether TikTok, the popular short-video app, is a good fit for your fencing business, you’re in the right place. At FenceWebs, we’ve spent the last 5 years helping fence companies like yours grow through website design, SEO, local SEO, GBP optimization, Facebook ads, Google ads, and organic ranking. Today, we’re diving into TikTok marketing to help you decide if it’s worth your time and effort.
What Is TikTok Marketing?
TikTok marketing is all about using the TikTok app to promote your fencing business. It involves creating short, engaging videos to showcase your services, connect with customers, and build your brand. Unlike traditional ads, TikTok focuses on fun, authentic, and creative content that grabs attention fast.
You don’t need fancy equipment or a big budget. A smartphone and some creativity can go a long way. But is it a good move for fence companies? Let’s break it down.
Why Consider TikTok for Your Fencing Business?
TikTok is one of the fastest-growing social media platforms, with over 1 billion monthly active users. It’s not just for dance videos or funny skits anymore. Businesses are using it to reach new customers, and here’s why it might work for you:
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Huge Audience: TikTok has a massive user base, including homeowners, property managers, and DIY enthusiasts who might need fencing services.
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High Engagement: Users love to like, comment, and share videos, giving your content a chance to spread quickly.
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Low Cost: You can start with organic (free) videos and grow without spending much.
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Viral Potential: A single creative video can be seen by thousands, even if you’re just starting out.
The Pros of TikTok Marketing for Fence Companies
TikTok offers unique benefits that can help your fencing business stand out. Here are the top reasons to give it a try:
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Showcase Your Work: Share before-and-after videos of fence installations to impress potential customers.
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Build Trust: Post behind-the-scenes clips of your team at work to show you’re reliable and professional.
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Reach Local Customers: Use hashtags like #YourCityFencing or #FenceContractor to target people in your area.
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Affordable Start: You don’t need to pay for ads right away—organic content can still get results.
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Engage Younger Clients: Many TikTok users are aged 18-34, a key group of new homeowners who might need fences.
The Challenges of TikTok Marketing
While TikTok has big potential, it’s not without challenges. Here’s what to watch out for:
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Time Commitment: Creating videos takes time, and you’ll need to post regularly to stay visible.
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Learning Curve: If you’re new to video editing or social media, it might feel tricky at first.
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Not All Customers Are There: Older clients or commercial property owners may not use TikTok as much.
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Uncertainty in 2025: There’s talk of a potential TikTok ban in the U.S. due to data privacy concerns, which could affect your efforts.
At FenceWebs, we believe the benefits can outweigh the risks if you plan smartly. Let’s explore how to make it work.
How Can Fence Companies Use TikTok Effectively?
Ready to try TikTok? You don’t need to be a video expert. Here are simple ways to get started and make an impact:
1. Share Before-and-After Videos
Show the magic of your work! Record a quick clip of a worn-out fence, then show the beautiful new one you installed. These videos grab attention and prove your skills.
2. Post Tips and Tricks
Educate your audience with helpful advice. For example, make a 15-second video on “How to Clean a Wooden Fence” or “Why Vinyl Fencing Lasts Longer.” This builds trust and keeps viewers coming back.
3. Jump on Trends
TikTok loves trends! Check the Discover page for popular sounds, hashtags, or challenges. If there’s a trending song, use it in a video of your team installing a fence or celebrating a job well done.
4. Go Behind the Scenes
People love seeing the real you. Film your team loading materials, measuring a yard, or laughing on a break. It makes your business feel human and relatable.
5. Use Local Hashtags
Target customers in your area with hashtags like #AtlantaFencing, #TexasFenceContractor, or #LocalFenceCompany. This helps nearby people find you.
6. Engage with Comments
When viewers comment on your videos, reply! Answer questions, say thanks, or even ask for feedback. This builds a connection and encourages more interaction.
TikTok vs. Other Marketing Channels for Fence Companies
How does TikTok stack up against the strategies FenceWebs already uses for you? Here’s a quick comparison:
|
Channel |
Cost |
Reach |
Engagement |
Best For |
|---|---|---|---|---|
|
TikTok |
Low (free to start) |
Huge, global audience |
High, interactive |
Visuals, younger clients |
|
Facebook Ads |
Moderate to high |
Targeted, local |
Moderate |
All ages, precise targeting |
|
Google Ads |
High |
Search-based, intent |
Low to moderate |
Customers ready to buy |
|
SEO/Local SEO |
Moderate |
Local, long-term |
Low, passive |
Steady leads, online visibility |
|
GBP Optimization |
Low to moderate |
Local, search-based |
Low, passive |
Local trust, map visibility |
TikTok shines for visual, engaging content and reaching younger customers. It’s a great add-on to your SEO, Google ads, and Facebook ads efforts with FenceWebs.
Does TikTok Fit Your Target Audience?
Not every customer is on TikTok, so let’s think about your audience. Many TikTok users are aged 18-34, often younger homeowners or renters who might need a fence for a new property, pets, or kids. If you serve residential clients, this could be a goldmine.
However, if your main clients are older homeowners or commercial businesses, they might be more active on Facebook or LinkedIn. Check your customer base: do you get calls from younger folks? If yes, TikTok is worth a shot.
Getting Started with TikTok: A Simple Plan
Don’t worry if you’re new to TikTok. Here’s a step-by-step plan to kick things off:
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Set Up a Business Account: Download the TikTok app, sign up, and switch to a business account for free analytics and ad tools.
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Complete Your Profile: Add your FenceWebs logo, business name, and a short bio like “Top Fence Contractors in [Your City]—Custom Fences Done Right!”
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Start Simple: Film a 15-30 second video with your phone—maybe a quick fence install timelapse or a team intro.
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Post Regularly: Aim for 2-3 videos a week. Consistency keeps you visible.
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Use Hashtags: Try #Fencing, #FenceInstallation, #YourCityFencing, and #FenceContractor.
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Track Results: Check TikTok’s analytics to see views, likes, and shares. Adjust based on what works.
You don’t need to be perfect. Just start small and have fun!
Real-World Examples: Can It Work for Fence Companies?
Let’s look at how TikTok could work for you. Imagine this: You post a 20-second video showing a rusty chain-link fence, then a smooth cut to a shiny new one you installed. Add a trending song and the hashtag #FenceMakeover. A local homeowner sees it, likes it, and calls you for a quote.
Some brands have already succeeded. For example, a construction company posted a timelapse of a home build and got millions of views. Fence companies can do the same—show your craft, share a tip, or highlight a happy customer.
TikTok Ads: Should You Try Them?
Beyond free videos, TikTok offers ads like In-Feed Ads (videos in users’ feeds) or Branded Hashtag Challenges (where users join a fun trend you create). Ads can cost $10 per 1,000 views, which might be steep for small fence companies.
Our advice? Start with organic (free) content. If you see good results—lots of views, comments, or leads—consider a small ad budget. Pair this with your FenceWebs Google ads or Facebook ads for a balanced approach.
The 2025 Outlook: Is TikTok Safe to Use?
You might have heard about a possible TikTok ban in the U.S. due to data privacy concerns. As of June 2025, no ban is in place, and TikTok got a 75-day extension to sort things out. It might stay, or it might go by April 2025.
Here’s our take: Start with TikTok now, but have a backup. If TikTok works for you, great! If not, your FenceWebs strategies—SEO, local SEO, GBP optimization, and ads—will keep leads coming.
Tips for Success on TikTok
Want to make TikTok work for your fence company? Keep these simple tips in mind:
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Keep It Short: Aim for 15-60 second videos to hold attention.
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Be Authentic: Don’t over-edit—show the real you, tools, and fences.
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Post Often: 2-3 times a week keeps you in the game.
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Engage Fast: Reply to comments within a day to build trust.
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Test and Learn: Try different videos—tutorials, fun clips, or customer stories—and see what gets likes.
Is TikTok Worth It for Your Fence Company?
So, is TikTok marketing worth it? At FenceWebs, we think it can be a fun, low-cost way to show off your fencing skills, reach new customers, and stand out. It’s not a replacement for SEO, Google ads, or Facebook ads, but it’s a smart add-on.
If you serve younger homeowners and have time to make simple videos, give it a try. Start small, track results, and pair it with our proven FenceWebs services—website design, SEO, local SEO, GBP optimization, and ads—for the best growth.
Ready to Grow Your Fencing Business?
TikTok might be your next big win, but it’s just one tool. At FenceWebs, we’ve helped fence companies thrive for 5 years with custom websites, top search rankings, and targeted ads. Ready to explore TikTok or boost your online presence?
Contact us today! Let’s build a plan to get more calls, more jobs, and more growth for your fencing business. You’ve got this!
