Running a fence business is not just about the fences. It’s about trust. People hire you when they believe you will do the job right. That’s where authority marketing can help.
If customers think you’re the go to contractor in town, they might not compare prices. They will call you first. That can mean more jobs, better pay, and less time chasing leads.
This guide shares ways fence contractors can build credibility. These are practical steps, not ideas that only work for large companies.
What Is Authority Marketing?
Authority marketing is when you show people you’re the trusted choice in your field.
It’s not about showing off. It’s about proof. The proof comes from how you present your work, speak about your trade, and stay connected to your community.
The aim is to make your business the first that comes to mind when someone needs a fence.
Why Credibility Matters
Most homeowners buy a fence only once in many years. They want to be sure they hire the right person.
If you look like every other contractor, you blend in. If you stand out as the expert, you can win jobs even without being the cheapest.
The Foundations of Authority
Before you start ads or social media, you need the basics in place. Think of it like building a fence. The posts must be set before the panels go up.
Here are the first steps:
- Professional branding – A clear name, clean logo, and consistent colors on trucks, shirts, and paperwork.
- Solid website – Simple to use, works on phones, loads fast, and shows your work.
- Clear contact info – Phone, email, and address listed everywhere.
Without these, other marketing efforts won’t work well.
Using Your Website as Proof
A good website can be your best sales tool.
Include:
- Photos of past jobs, labeled by type
- Short customer reviews
- A list of the areas you serve
- A page explaining your process
- An FAQ for common concerns
Search engines use your site to decide if you should appear in local results. This is why SEO matters. You want to show up when people search “fence contractor near me” or “wood fence installation” with your city name.
Local SEO and Google Business Profile
If you serve a set area, local SEO matters most.
Your Google Business Profile is what shows on the map. To get more calls from it:
- Fill out all details
- Add new project photos often
- Respond to reviews, good and bad
- Post short tips or seasonal offers
This makes you look active and trustworthy.
Social Media to Build Trust
You don’t need to post daily. A steady schedule is enough. Facebook and Instagram work well for fence contractors.
Post ideas:
- Before and after fence photos
- Quick maintenance tips
- Short videos on fence materials
- Team introductions
Many people check your social pages before calling. If they see recent posts and friendly replies, it builds trust.
Reviews: Your Strongest Tool
Most homeowners read reviews before they hire. Good reviews can help you win the job before you speak to the customer.
To get more reviews:
- Ask after each job
- Send a direct link to your review page
- Make it simple
If you get a bad review, respond politely and offer to fix the issue. People notice how you handle problems.
Content That Shows You Know Your Work
Blog posts or short videos can help you build authority. The goal is not to go viral. It’s to share advice that helps people trust you.
Ideas:
- “How to choose between wood and vinyl fencing”
- “5 signs your fence needs repair”
- “What to expect during a fence installation”
This type of content can also rank in search results.
Paid Ads to Speed Things Up
While organic content builds trust over time, ads can get you noticed faster.
Two good options:
- Facebook Ads – Target homeowners nearby and show your best work
- Google Ads – Appear when people search “fence company near me”
Ads work best when your website and reviews are strong.
Networking in Your Area
Not all authority is built online. Join local business groups, sponsor a sports team, or attend home shows.
When people see your name often, they remember it. Even if they don’t need a fence today, they might later or tell a friend.
Tracking Your Progress
Authority takes time. You need to track results.
Check:
- Website visits and calls
- Review count and rating
- Jobs from referrals
- Search ranking
Small gains add up over time.
Common Mistakes to Avoid
Even experienced contractors can hurt their credibility:
- Ignoring bad reviews or arguing online
- Letting your website or social media go stale
- Using poor quality photos
- Failing to return calls or emails quickly
How you treat people matters as much as the work itself.
The Long Game
Building credibility takes months or years, not days.
A contractor with a good name can charge fair prices, attract better clients, and spend less time chasing work. In time, your name becomes your strongest asset.
