37 Fence Company Marketing Strategies & Ideas | Online & Offline Ways

Why Marketing Matters

Most fence jobs come from people who live nearby. That means you can’t wait around and hope someone hears about you. You need a way for them to find you, trust you, and call you before they call someone else.

Years ago, word-of-mouth might have been enough. You did a good job, and someone told their neighbor. That still happens. But it’s slow. If you want steady work, you’ll need more than that.

Your customers are online. So is your competition. If you don’t show up where they’re looking, someone else will. At the same time, the old ways, yard signs, business cards, even face-to-face chats, still work, too. The trick is putting both together.

This guide walks through how to do that.

It’s for:

• New fence builders trying to land their first jobs
• Small businesses ready to grow
• Big shops that want better systems

You don’t need to do everything at once. Start small, test things out, and build on what works.

BUILD YOUR BRAND THE RIGHT WAY

If your brand is forgettable, people won’t call you, even if you’re good at your job.

Branding isn’t just about logos and names. It’s how people see you, and whether they trust you before ever meeting you.

1.1 Know What Makes You Different

Let’s say five fence companies show up in Google. What’s going to make someone click yours?

Your answer shouldn’t be “we install fences.” Everyone does. So what’s special?

Maybe you finish faster. Maybe you’re super clean. Maybe you only build custom wood fences. Maybe you return every call the same day. These details help people choose.

Write it down. Then use it in your ads, on your site, and when talking to customers.

Who Are You Talking To?

Your message depends on who you want to reach. Different groups care about different things.

Here’s a quick breakdown:

Type of Customer	What They Want	What They Worry About
Homeowners	Privacy, safety, looks	Getting ripped off, mess in the yard
HOAs	Clean design, same look	Rules, delays
Businesses	Security, no downtime	Compliance, fast work
Custom clients	Style, uniqueness	Lack of options, poor advice

You can’t serve everyone. Pick your crowd and speak their language.

1.2 Build a Brand That Sticks

Think about the last time you saw a fence truck on the road. If the logo and name were plain, you probably forgot them.

Your brand doesn’t need to be fancy. But it should be clear, easy to remember, and look good in print and online.

Checklist:

• A name that’s short, clean, and tells people what you do
• A logo that looks good on trucks, shirts, and social media
• A short tagline (example: “Built to Last” or “Fences You Can Count On”)
• One or two main colors you use everywhere
• Fonts that match your tone (don’t mix too many)

Keep things consistent. Use the same look on signs, websites, business cards, and job quotes.

1.3 Tell Your Story

People want to hire someone they can trust. Your story helps with that.

But don’t make it dry.

Bad:

“We are a licensed and insured fence contractor.”

Better:

“I started helping my dad build fences when I was 10. Now I lead a team that still does it the old-fashioned way, solid, clean, and on time.”

The point is to be human. Let people see who you are. If they like you, they’ll want to hire you.

BUILD A WEBSITE THAT BRINGS YOU JOBS

Your website doesn’t need to be fancy. But it does need to work.

It should answer three questions right away:

1. What do you do?
2. Where do you work?
3. How can I get a quote?

If it doesn’t do those things fast, people will leave.

2.1 What Every Site Should Have

Here’s what to include:

• Clear headline and photos
• Your phone number at the top of every page
• A contact form with name, phone, and job info
• Before-and-after pictures
• Customer reviews
• A short “About Us” section
• A page for each service (wood, vinyl, metal, etc.)

Make sure it works well on phones. That’s where most people are searching.

Put buttons or links that say things like:

• “Get a Free Quote”
• “Schedule a Visit”
• “Call Now”

Don’t ask for too much info, keep it simple.

2.2 Add Tools That Bring In Leads

A good website doesn’t just sit there. It pulls in leads while you’re out on a job.

Here are tools that help:

• Quote calculator: Let people pick the kind of fence, the length, and get a rough price.
• Booking calendar: Make it easy to choose a time for a visit.
• Live chat or chatbot: Answer quick questions, even after hours.

Here’s a simple chart:

Tool	What It Does	Example Services
Quote Calculator	Gets info before you call them	WP Estimation, Formilla
Online Booking	Lets customers pick a time	Calendly, Setmore
Chat or Chatbot	Captures leads who don’t want to call	Tawk.to, Drift, HubSpot

These tools help you stand out, and they save time.

2.3 Show People They Can Trust You

If people don’t feel safe, they won’t fill out your form. So you need to show you’re real and reliable.

Here’s how:

• Put your license number and insurance info on your site.
• Show reviews from real customers (copy and paste them from Google).
• Add photos of your team and trucks, make it personal.
• Use words like “Licensed,” “Insured,” “Trusted by Local Homeowners.”

You can also show:

• Awards you’ve won
• Badges from HomeAdvisor, Yelp, or the BBB
• Any guarantees you offer

Don’t hide this stuff at the bottom. Put it front and center.

Need a Website That Gets You Fence Jobs?

Most fence contractors don’t have time to build a site or keep it updated. At FenceWebs, we create websites built just for fence companies. They’re fast, easy to use, and made to bring in real leads.

Want us to build yours? Start here with FenceWebs.

GET FOUND ON GOOGLE (LOCAL & ORGANIC SEO)

If someone types “fence company near me” into Google, do you show up?

If not, you’re losing work. Most people don’t scroll past the first few results.

SEO sounds technical, but you don’t need to be a computer nerd to get started. You just need to do a few basic things right.

3.1 On-Page SEO: The Stuff On Your Site

Start with the words on your pages. Google reads those words to figure out what you do and where you work.

Here’s what to do:

• Use clear page titles: Example: “Wood Fence Installation in Dallas, TX”
• Write a short description under the title (called a meta description) that includes your main service and city
• Use headings on each page to break things up (like the ones you’re reading now)
• Add text to each page that mentions the service and location
  Example: “We install cedar privacy fences in Fort Worth and surrounding areas.”
• Use internal links (link between pages on your own site)
• Name your image files clearly
  Instead of IMG_4483.jpg, try vinyl-fence-houston.jpg

3.2 Local SEO: Show Up in the Map Pack

This is the part that gets you into those top 3 map results when someone searches nearby.

Do These First:

• Claim your Google Business Profile (if you haven’t already)
• Fill it out completely: services, service area, hours, phone, website
• Use real photos, your work, your team, your truck
• Get Google reviews (ask happy customers after every job)

Keep These Details the Same Everywhere:

Your NAP (Name, Address, Phone) must match across:

• Your website
• Yelp
• Facebook
• Thumbtack
• Angi
• BBB
• Any place you’re listed online

Even small differences can confuse Google. Stick to one format.

3.3 Add Blog Content That Brings People In

Blogging isn’t just for writers. It helps answer questions your customers are already typing into Google.

Good Blog Topics:

• “Vinyl vs. Wood Fence: What Should You Pick?”
• “How Long Does a Fence Last in [Your City]?”
• “5 Tips to Keep Your Fence Looking New”

Write like you talk. Be helpful. Keep it local when you can.

Example:

“In Houston, we get heavy rain and heat. That’s why cedar holds up better than pine here.”

Post once or twice a month. That’s enough to start building search traffic.

3.4 Build Backlinks (Links to Your Site)

Google gives more weight to your site if other sites link to you.

Here are a few ways to earn links:

• Ask your suppliers to list you as a preferred contractor
• Join your local Chamber of Commerce
• Write a short post for a neighborhood blog or HOA
• Get featured in a local news article or home magazine
• Trade links with non-competing local services (roofers, landscapers)

Don’t buy shady backlinks. Google can tell, and it’ll hurt you long term.

Not showing up on Google? We can fix that.

At FenceWebs, we help fence companies get found by the right people in the right areas. We handle the SEO so you can focus on the job.

Let us get your business on the map. Work with FenceWebs.

RUN ADS THAT PAY FOR THEMSELVES (PAID SEARCH)

SEO takes time. If you need leads now, ads can bring them in fast.

But if you just turn on ads without a plan, you’ll burn cash fast.

Let’s go over the basics.

4.1 Google Ads (Search)

Google lets you show ads to people who are searching for fence work right now.

Start Here:

• Create ad groups for each fence type (wood, vinyl, chain link, etc.)
• Use location in your ads. Example: “Top-Rated Fence Builder in Tampa”
• Include a strong call to action. Example: “Free Estimates Within 24 Hours”
• Add extensions: phone number, site links, extra info

Google charges per click, so make every click count. Send people to a page that matches what they searched for.

4.2 Google Local Services Ads (LSA)

This is a separate ad section, often above regular search ads.

You only pay for real leads (calls or messages), not clicks.

Setup Takes a Bit:

• You’ll need to pass a background check and verify your business
• Once approved, you’ll show up with a green check mark that says “Google Guaranteed”

It works especially well for fence companies because it’s simple and direct. It also builds trust right away.

4.3 Retargeting Ads

Most people don’t call you the first time they visit your site. That doesn’t mean they aren’t interested.

Retargeting shows them your ad again later, on Facebook, Instagram, or across other sites.

To do this, you’ll need to install:

• Facebook Pixel
• Google Tag Manager

Then you can run short, friendly ads like:

• “Still thinking about a new fence? Get a free quote today.”
• “Spring promo ends Friday, book now.”

These follow-ups help close people who were on the fence. (Yep. Bad pun. Had to.)

Running ads but not getting calls?

At FenceWebs, we manage Google and Facebook ads for fence contractors who want real leads, not wasted clicks. We set up everything, track the results, and adjust so your money works harder.

Want more leads without the guesswork? Let FenceWebs run your ads.

SOCIAL MEDIA THAT ACTUALLY GETS ATTENTION

If your social media is just random photos with no plan, you’re wasting your time. But with the right kind of posts, you can build trust and show off your work to people who might hire you, or refer you.

5.1 What to Post (Without Overthinking It)

You don’t need to go viral. You just need to be seen by people in your area.

Here’s what works:

• Before-and-after shots
• Time-lapse fence builds
• Short clips showing materials or installs
• Customer thank-yous
• Quick tips on fence care

Keep it real. Use your phone. Speak like a person.

5.2 What to Post Where

Each platform works a little differently. Here’s a cheat sheet:

Platform	Best Content Type	Why It Works
Instagram	Finished fences, clean photos	People scroll for looks
Facebook	Project photos, neighborhood posts	Great for locals + groups
TikTok	Short videos, install clips	Shows your work fast
YouTube Shorts	Walkthroughs, fast builds	High reach, long life
Pinterest	Fence styles, design boards	Good for homeowners planning
LinkedIn	Team posts, commercial work	Connect with property pros

You don’t have to be on all of them. Pick one or two, do them well, and grow from there.

5.3 Run Simple Social Ads

Social ads are cheap compared to Google. You can target by zip code, interests, or past website visitors.

Ideas for Facebook/Instagram ads:

• “New Fence for Spring? Book This Week and Save 10%”
• “Wood Fences Installed Fast. See Our Work in Your Area”
• “Need Privacy? Check Out Our Vinyl Fence Options”

Start small. Even $5–$10 a day can bring in a few leads.

No time to post? We’ll handle it.

Social media works when it’s consistent, real, and local. At FenceWebs, we create and schedule posts that show off your work and keep your business top of mind.

Need help staying active online? Let FenceWebs post for you.

EMAIL & TEXT MARKETING

People forget fast. Even if they liked you last year, they won’t remember your name when their friend asks who built their fence.

That’s why staying in touch matters. Email and text marketing are the easiest ways to do that.

6.1 Build and Organize Your List

Start with the people you already know.

Where to collect contacts:

• Quotes you’ve sent
• Past clients
• Website forms
• Job site signs (QR codes)
• In-person giveaways or raffles

Then, sort your list into groups:

• People who never booked
• Past customers
• Commercial or HOA contacts

You’ll send different messages to each one.

6.2 What to Send

Nobody wants spam. Keep your messages short, useful, and clear.

Ideas for emails or texts:

• “Spring is here, time for a fence checkup?”
• “Here’s how to clean and seal your wood fence”
• “Refer a neighbor, get $100 off your next job”
• “Our schedule’s filling up, book now for summer installs”

Don’t send emails every week. Once or twice a month is plenty. For texts, keep it even less, once a month or only when there’s a real reason.

Use plain language. No fancy designs needed.

6.3 Use Text Messages the Right Way

People check texts way faster than email. But you have to respect their space.

Good uses for SMS:

• Appointment reminders
• Limited-time promos
• Asking for a review right after a job

Always ask permission before texting. And make it easy for them to opt out.

GET LEADS FROM OTHER PLATFORMS

You don’t need to rely only on your own site. There are places online where people are already searching for fence companies.

7.1 Lead Generation Sites

Some people love them. Some hate them. But sites like HomeAdvisor, Angi, Thumbtack, and Yelp still bring in work, especially if you treat them right.

Tips to stand out:

• Fill out every section of your profile
• Upload real job photos (not stock images)
• Respond to leads quickly (within minutes, not hours)
• Ask happy clients to leave reviews there too

Don’t sign up for everything. Test one or two platforms. Track results.

7.2 Online Marketplaces

These can work if you’re active and quick to respond.

Places to post:

• Facebook Marketplace: Add clear job photos and list your services
• Craigslist: Still brings leads in many areas
• Nextdoor: You can join as a local business and respond to requests

These don’t replace a real marketing plan, but they can fill gaps, especially during slow seasons.

7.3 Review Management

Reviews make or break your reputation. One bad review hurts more than 10 good ones help, unless you respond well.

Here’s what to do:

• Ask every happy customer to leave a review (Google is best)
• Send a review link by text right after the job
• Reply to every review, even the bad ones
  • Be calm
  • Offer to fix it
  • Keep it short

Bonus tip: Show your reviews on your website, in quotes, and on flyers. Use them everywhere.

OFFLINE MARKETING THAT STILL WORKS

Not everyone finds you online. Good old-fashioned offline tools still help you stand out, especially locally.

8.1 Yard Signs & Fence Tags

Every fence job is an ad.

• Put a clean, branded sign in front of each finished job (with permission)
• Include your name, phone, website, and maybe a QR code
• Add small metal fence tags with your logo and phone number

People walking or driving by will see it. Some will call.

8.2 Vehicle Wraps

Your truck is a moving billboard. Use it.

Keep it simple:

• Logo
• Phone number
• Website or “Free Estimates”
• Make it easy to read from a distance

Make sure it looks sharp, dirty or faded wraps send the wrong message.

8.3 Direct Mail

It still works, especially in tight neighborhoods.

• Send postcards to areas where you’ve just finished a job
• Use door hangers for nearby homes
• Include a real photo from a recent job (if possible)

Best time? Spring and fall, right before peak seasons.

8.4 Flyers & Brochures

Leave them at:

• Hardware stores
• Realtor offices
• Property managers
• Coffee shops (ask first)

Don’t overload with info. A few great photos, a strong call to action, and contact info are enough.

GROW BY BUILDING LOCAL RELATIONSHIPS

The fastest way to grow is often through the people around you.

9.1 Ask for Referrals & Reviews

Make it a habit:

• After every job, thank the client and ask for a review
• Offer referral rewards, gift cards, cash, or a discount on future work
• Set up a basic tracking system (even a simple spreadsheet works)

Happy customers want to help, you just need to ask.

9.2 Join Local Groups

People still like to hire someone they’ve met.

Join:

• The local Chamber of Commerce
• Contractor groups (like BNI)
• Real estate networking groups
• Builder meetups

Bring business cards. Be friendly, not salesy. Just show up.

9.3 Sponsor Events or Teams

This is about visibility.

• Sponsor a youth sports team
• Set up a booth at a local fair or home show
• Donate to a school or local cause (ask for logo placement in return)

You don’t need a huge budget. Just be present.

BONUS STRATEGIES FOR LONG-TERM GROWTH

Once you’ve covered the basics, try these extras to grow even faster.

10.1 Offer Financing

Some people delay projects because of cost. Financing gives them a way to say yes now.

How to offer it:

• Partner with a service like Wisetack, Hearth, or Acorn Finance
• Add “Financing Available” to your website, signs, and quotes

Make it simple. Don’t hide it in the fine print.

10.2 Seasonal Promos

These help fill your calendar during off-peak months.

Examples:

• “Spring Fence Check + Repair Package”
• “Fall Special: Free Gate Upgrade with Any Install”
• “Storm Season Barrier Package”

Use these in ads, flyers, emails, and Facebook posts.

10.3 Start a Loyalty Program

Give repeat customers a reason to come back, or send others your way.

Ideas:

• $100 off their next project
• Free pressure wash one year later
• Referral punch card (3 referrals = free gate or upgrade)

Keep it simple. Most people won’t sign up unless it’s easy.

10.4 Partner With Local Influencers

This doesn’t mean hiring a celebrity. Just find a local YouTuber, TikToker, or real estate agent with an audience.

• Offer to build them a fence at cost in exchange for a video
• Ask them to walk through your process or review your work

One good video can lead to dozens of calls.

10.5 Track Everything

Guessing gets expensive. You need to know what’s working.

Use:

• Google Analytics (website traffic)
• Call tracking (to know which ads lead to calls)
• A simple CRM (like Jobber or Housecall Pro)

Every month, check:

• Where leads are coming from
• What they cost
• How many turned into paid jobs

Then double down on what’s working. Cut the rest.

CONCLUSION

That’s it, 37 real ways to market your fence company.

Here’s the honest truth: you don’t need to do them all.

Start with 3 to 5. The ones that feel natural. Stick with them for 2–3 months. See what works. Then add more.

Marketing isn’t about being flashy. It’s about being seen, being trusted, and being remembered when someone needs a fence.

Now what?

• Pick your first 3 strategies
• Set up a basic plan
• Or if you want help, book a marketing call or grab the free checklist that goes with this guide

You’ve got the tools. Now go build.

Fence Company Marketing FAQs

1. What’s the best way to get fence leads without paying for ads?

Start with your Google Business Profile and local SEO. Get reviews, post photos, and make sure your contact info is correct everywhere online. Then build location pages and blog posts on your website using simple keywords like “privacy fence installer in [your city].”

2. Is Facebook or Google better for fence leads?

They serve different purposes. Google gets you people actively searching for fence work. Facebook is better for showing off finished jobs, running deals, and staying in front of locals. Most pros do best using both.

3. How much should I spend on ads each month?

A good starting point is 5–10% of your monthly revenue. If you make $20K/month, test $1K–$2K in ads. Start small, track results, and scale what’s working. Don’t spend blindly, track every lead.

4. What kind of content should I post on social media?

Post before-and-after shots, time-lapses, job site videos, and quick tips. People like seeing real work, not stock photos. Bonus: tag the neighborhood or zip code to help locals notice you.

5. Do I need a blog for my fence website?

Yes, if you want more traffic from Google. Write simple posts answering real questions, like “How long does a cedar fence last in Texas?” or “Best fence type for small backyards.” Keep it short, local, and helpful.

6. How do I get more Google reviews?

Make it a habit to ask after every job. Send a simple text with the review link. Offer a small thank-you, like $10 off future service. People will leave reviews, you just have to ask consistently.

7. Is HomeAdvisor or Thumbtack worth it?

Sometimes, but don’t depend on them. They can fill slow weeks, but the leads go to multiple contractors, so response time matters. Treat them as a supplement, not your whole strategy.

8. What should be on my fence company website?

Keep it simple: services, photos, reviews, contact info, and a quote form. Add your phone number at the top of every page. Include trust badges (license, insurance, warranties), and make sure it works on mobile.

9. How do I know which marketing strategy is working?

Use call tracking numbers, ask every lead “how did you hear about us,” and check your website traffic with Google Analytics. If a method isn’t bringing in paying jobs, cut it and double down on what is.

10. What’s the fastest way to get leads right now?

Google Local Services Ads (LSA) or a strong offer on Facebook, like “10% off fences booked this week.” Combine that with calling back leads fast, showing up on time, and asking for reviews after the job.