Running a fence company is about more than knowing how to build. You also have to keep work coming in. That means showing up where customers are searching online.
Most fence contractors understand they need marketing. The challenge is picking an agency that gets their trade. Many will talk a good game but fail to deliver. Others might push services you don’t need.
This guide aims to help you choose an agency that fits your business.
Why marketing for fence companies is different
Your business depends on local jobs. Customers usually live within a short drive. They want quick answers, fair prices, and proof you can deliver quality.
Marketing should focus on local searches, trust, and past work. A general agency may chase traffic from far away, which does not bring you jobs. The right team will work on your local market.
Signs an agency understands fence work
Look for:
- Experience with fence contractors
- Clear examples of results in your trade
- Knowledge of local SEO, Google Business Profile, and reviews
- Awareness of seasonal demand and weather impact
Agencies that know your trade can start strong without a long learning phase.
Questions to ask before you sign
You don’t need to be a marketing expert to ask smart questions:
- What services would you recommend for my company? Ask why, not just what.
- How will you measure results? Leads and booked jobs matter more than clicks.
- Who will handle my account? Know if you’ll have a steady contact.
- Can you show examples of similar clients? Real proof beats vague claims.
- How will you report progress? Clear and regular beats fancy but confusing.
What “authority marketing” means for you
Authority marketing means your company is the go to choice in your area. That comes from showing your work, building reviews, being easy to find, and giving honest answers.
When people think “fence contractor,” you want your name to be first in mind.
Core services worth having
Not all will fit your budget, but these are common needs:
1. Website design Your site should load fast, work on phones, and show your best work.
2. SEO This helps you show up when people search for fence services. Local SEO keeps it focused on your area.
3. Google Business Profile A good profile can bring calls without visitors even opening your website.
4. Paid ads Google and Facebook ads can fill your schedule quickly.
5. Organic content Blogs, FAQs, and project pages build trust over time.
Red flags to watch for
Be cautious if you hear:
- “Page one in a week” promises
- Vague pricing with hidden fees
- No clear plan for tracking success
- Long contracts that trap you
If it feels wrong, it probably is.
Comparing agencies
Make a table to compare side by side:
| Feature | Agency A | Agency B | Agency C |
|---|---|---|---|
| Industry experience | Yes/No | Yes/No | Yes/No |
| Local SEO focus | Yes/No | Yes/No | Yes/No |
| Clear pricing | Yes/No | Yes/No | Yes/No |
| Case studies in fencing | Yes/No | Yes/No | Yes/No |
| Contract length | X months | X months | X months |
| Reporting frequency | Weekly/Monthly | Weekly/Monthly | Weekly/Monthly |
Why long term thinking matters
SEO and organic growth can take months. Ads bring leads fast but stop once the budget runs out. A mix can work best.
How to check their work
Ask to talk to clients. Search for those businesses online. If the agency did well, they should show up in local searches.
Why the wrong choice costs more
Cheap can cost more in the end. Months of bad marketing can mean lost work. Poor ads or websites can hurt your image. Spending more for the right partner can save you money later.
Final thoughts
Choosing an agency is like hiring a crew member. You want skill, experience, and the right attitude. At FenceWebs, we’ve spent five years working only with fence companies. We know what works. Even if you go with another agency, use these tips to make a smart choice.
