Running a fence company is tough work. You’re out there installing fences, meeting clients, and managing your team. Marketing might feel like an extra burden, but it’s key to growing your business.
A good marketing agency can help you get more leads and customers. But how do you pick the right one? This guide will walk you through simple steps to choose a marketing agency that fits your fence company’s needs.
Why Your Fence Company Needs a Marketing Agency
Marketing isn’t just posting on social media or having a website. It’s about getting your business in front of the right people. A marketing agency knows how to do this.
They can save you time and bring in more customers. Without marketing, you might miss out on jobs to competitors who are online and visible.
For fence companies, local customers are everything. A good agency will focus on getting your name out in your community.
What to Look for in a Marketing Agency
Not all agencies are the same. Some are general, while others specialize. For your fence company, you want an agency that understands your industry.
Here are key things to check when picking an agency:
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Experience with Fence Companies: Have they worked with fence contractors before? Do they know what makes your business unique?
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Local Marketing Skills: Can they get you noticed in your town or city?
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Clear Results: Do they show proof of success, like more leads or website traffic?
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Good Communication: Will they explain things in simple words and keep you updated?
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Fair Pricing: Are their services worth the cost for your budget?
An agency like FenceWebs, with five years of serving fence companies, knows the ins and outs of your industry. They focus only on fence contractors, so they get your needs.
Services a Marketing Agency Should Offer
A great agency offers services that work together to grow your business. For fence companies, some services are more important than others.
Here’s what you should expect:
Website Design
Your website is your online storefront. It needs to look good and be easy to use.
A bad website can turn customers away. A good one will make them call you.
The agency should build a site that loads fast, works on phones, and shows off your fence projects.
SEO (Search Engine Optimization)
SEO helps your website show up on Google when people search for “fence company near me.” Without it, your site might be invisible.
The agency should know how to use keywords, write helpful content, and make your site Google-friendly.
Good SEO takes time but brings steady leads.
Local SEO
Local SEO is even more important for fence companies. It gets your business on Google Maps and local search results.
The agency should optimize your Google Business Profile (GBP) and get you listed in local directories.
This makes it easy for nearby customers to find you.
Google Business Profile (GBP) Optimization
Your GBP is your free listing on Google. It shows your address, phone number, and reviews.
An agency should keep your GBP updated, add photos of your work, and respond to reviews.
A strong GBP can make you stand out over competitors.
Facebook Ads
Facebook ads can target people in your area who need fences. They’re great for showing off your work.
The agency should create ads with clear messages and eye-catching images.
They should also track results to make sure your money is well spent.
Google Ads
Google Ads put your business at the top of search results. They’re perfect for getting quick leads.
The agency should know how to pick the right keywords and manage your ad budget.
Done right, Google Ads can bring in high-quality customers.
Organic Ranking
Organic ranking means getting your website to the top of Google without paying for ads. It’s a long-term strategy.
The agency should create blog posts, videos, or other content that shows your expertise.
This builds trust with customers and helps your site rank higher.
Questions to Ask a Marketing Agency
Before signing up, ask the agency some tough questions. Their answers will tell you if they’re a good fit.
Here are some questions to start with:
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Have you worked with fence companies before? Can you show examples?
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What services do you offer that focus on local customers?
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How do you measure success? Will I see reports?
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How often will we talk about progress?
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Can you work with my budget?
If they can’t answer clearly, keep looking. A good agency will be honest and open.
Red Flags to Watch Out For
Some agencies promise the world but don’t deliver. Be careful of these warning signs:
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No Industry Experience: If they’ve never worked with fence companies, they might not understand your needs.
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Vague Promises: If they guarantee “#1 on Google” overnight, they’re lying. Marketing takes time.
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Poor Communication: If they don’t respond quickly or explain things clearly, you’ll struggle to work together.
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Hidden Costs: Make sure you know exactly what you’re paying for.
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One-Size-Fits-All Plans: Your fence company is unique. They should tailor their services to you.
Avoid agencies that feel “off.” Trust your instincts and choose one that feels like a partner.
How to Evaluate an Agency’s Past Work
Ask to see their portfolio or case studies. Look for results that matter to fence companies.
Did they help a contractor get more calls? Did they improve a website’s ranking on Google?
Check their website and social media. If their own marketing looks bad, they probably can’t help yours.
You can also ask for references. Talk to other fence contractors they’ve worked with them.
The Importance of Local Focus
Fence companies rely on local customers. A marketing agency should know your area well.
They should target people who need fences for homes, yards, or businesses in your town or city.
Local marketing gets you leads that are more likely to buy from you.
For example, FenceWebs specializes in local SEO strategies for fence companies. They know how to get you noticed in your community.
Budgeting for Marketing
Marketing costs money, but it’s an investment. A good agency will work with your budget.
Ask for a clear pricing structure. Some agencies charge monthly, others per project.
Don’t go for the cheapest option. Cheap agencies might cut corners and hurt your results.
Instead, look for value. A good agency will give you more leads than you spend on them.
How Long Does It Take to See Results?
Marketing isn’t instant. Some services, like Google Ads, can bring leads fast. Others, like SEO, take months.
Ask the agency for a timeline. They should give you a rough idea of when to expect results.
Be patient but firm. If you see no progress after six months, it’s time to talk.
Why FenceWebs Could Be Your Partner
FenceWebs has five years of experience working only with fence companies. We know your challenges and how to solve them.
Our services include website design, SEO, local SEO, GBP optimization, and targeted ads. We focus on getting you local leads.
We keep things simple and show you clear results. Our clients trust us to grow their businesses.
Next Steps to Find Your Marketing Agency
Ready to choose an agency? Here’s a quick plan:
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Make a list of agencies that work with fence companies.
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Check their services and past results.
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Ask them questions about your needs and budget.
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Compare their pricing and communication style.
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Pick one that feels like a partner, not just a vendor.
Don’t rush. The right agency will help your fence company thrive for years.
Final Thoughts
Choosing a marketing agency is a big decision. The right one will save you time, bring in customers, and grow your fence company.
Look for experience, local focus, and clear communication. Avoid agencies with red flags.
With the right partner, like FenceWebs, you’ll get more leads and build a stronger business. Take the first step today.
