Social media is a powerful tool for fence contractors. It helps you reach homeowners, showcase your work, and build trust. But posting at the wrong time can mean your content gets ignored.
Timing matters because your audience is online at specific hours. Posting when they’re active increases likes, shares, and leads. In this blog, we’ll share the best times to post on social media for fence contractors.
We’ll keep it simple, practical, and easy to follow. Let’s dive in!
Why Timing Matters for Social Media Posts
Your audience isn’t always scrolling through social media. They’re busy with work, family, or other tasks. Posting when they’re online ensures your content gets seen.
Good timing leads to more engagement—likes, comments, and shares. It also boosts your chances of turning followers into customers. For fence contractors, this means more inquiries for installations or repairs.
At FenceWebs, we’ve helped fence companies grow online for five years. We’ve seen how posting at the right time makes a big difference.
Understanding Your Audience: Homeowners and Businesses
Fence contractors serve homeowners and small businesses. These audiences use social media differently. Homeowners scroll in the evenings or weekends, while businesses are active during work hours.
Knowing who you’re targeting helps you pick the best times. For example, a homeowner might see your post about a new fence design at 7 PM. A business owner might check your ad during lunch at 1 PM.
Think about your ideal customer. Are they browsing Facebook after dinner or LinkedIn during a work break?
Best Times to Post on Facebook for Fence Contractors
Facebook is great for reaching homeowners looking for fencing services. It’s visual, local, and perfect for sharing project photos. But when are your followers most active?
Studies show Facebook users are most engaged during weekdays. For fence contractors, the best times are:
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Monday to Friday: 9 AM, 12 PM (lunch), and 7 PM (evening).
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Saturday: 10 AM and 2 PM.
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Sunday: Avoid late mornings; try 8 PM instead.
Post at these times to share project updates, customer reviews, or promotions. For example, a “before-and-after” fence installation post at 7 PM can spark interest.
Avoid posting late at night or too early in the morning. Engagement drops when people are sleeping or rushing to work.
Best Times to Post on Instagram for Fence Contractors
Instagram is ideal for showing off your craftsmanship. High-quality photos of wood, vinyl, or metal fences grab attention. Videos of your team at work also perform well.
Instagram users are younger and more mobile-driven. They check their feeds frequently, but certain times work better:
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Monday to Thursday: 11 AM, 3 PM, and 8 PM.
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Friday: 10 AM and 5 PM.
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Saturday: 9 AM and 1 PM.
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Sunday: 7 PM or 9 PM.
Use Instagram Stories at 8 PM to show daily progress. Post Reels at 3 PM to showcase a time-lapse” of a fence installation.
Best Times to Post on LinkedIn for Fence Contractors
LinkedIn is best for targeting commercial clients like property managers or developers. It’s less active than Facebook or Instagram, so timing is critical.
Post on LinkedIn during business hours for maximum reach:
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Tuesday to Thursday: 9 AM, 12 PM, and 2 PM.
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Monday: 10 AM.
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Friday: Avoid after 3 PM.
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Weekends: Skip entirely.
Share case studies or professional tips on LinkedIn. For example, a post about “5 Ways to Choose Durable Fencing for Commercial Properties” at 9 AM can attract decision-makers.
Best Times to Post on Pinterest for Fence Contractors
Pinterest is a hidden gem for fence contractors. Homeowners use it for inspiration when planning home improvement projects. Pins about fence designs can drive traffic to your website.
Pinterest users are active when they’re dreaming up ideas:
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Monday to Friday: 8 PM and 9 PM.
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Saturday: 2 PM and 8 PM.
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Sunday: 4 PM and 9 PM.
Pin high-quality images of unique fence styles at 8 PM on Saturday. For example, a pin titled “Modern Vinyl Fence Ideas” can link to your portfolio.
How Seasons Affect Your Posting Schedule
Fencing is a seasonal business in many areas. Spring and summer are busy for installations, while winter is slower. Your social media posts should reflect this.
In spring and summer, post more often—three to four times a week. Share project photos and promotions to capture demand.
In fall and winter, focus on maintenance tips or indoor planning content. Two posts a week are enough to stay visible.
For example, enough.
to stay visible.
|
Season |
Posting Frequency |
Content Ideas |
|---|---|---|
|
Spring |
3–4 posts/week |
New installations, spring discounts |
|
Summer |
Summer 3–4 posts/week |
Project showcases, customer reviews |
|
Fall |
2–3 posts/week |
Maintenance tips, fall cleanup |
|
Winter |
2 posts/week |
Winter fencing ideas, planning for spring |
Tools to Find Your Best Posting Times
Not sure when your audience is online? Tools can help you track engagement. Here are some easy ones to use:
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Facebook Insights: Shows when your followers are active.
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Instagram Analytics: Tracks likes, comments, and story views by time.
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Hootsuite or Buffer: Schedules posts and reports on best times.
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Google Analytics: Links social media clicks to website visits.
At FenceWebs, we use these tools to optimize posts for our clients. They help us ensure every post reaches the right people.
Tips for Creating Posts that Convert to Leads
Timing is only part of the equation. Your posts need to grab attention and drive action. Here are five tips for fence contractors:
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Use Eye-Catching Photos: Show off your work with bright, clear images.
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Add a Call-to-Action: Tell people to call, message, or visit your website.
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Keep It Local: Mention nearby towns to connect with your community.
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Share Testimonials: Post customer reviews to build trust.
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Run Ads for Boost: Use Facebook or Google Ads to reach more people.
For example, a post at 7 PM on Facebook with a photo of a new cedar fence and a caption like, “Need a fence in [Your Town]? Call us today!” can generate leads.
Common Mistakes to Avoid
Even with the right timing, mistakes can hurt your posts’ performance. Here are some things to watch out for:
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Posting Too Often: Too many posts can annoy followers. Stick to three to five posts per week.
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Ignoring Comments: Always reply to comments or messages quickly.
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Using Low-Quality Images: Blurry photos turn off potential customers.
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Posting at Random Times: Don’t guess—use analytics to guide you.
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Skipping Captions: Always include a short, engaging caption.
Avoid these traps to keep your audience engaged.
How FenceWebs Can Help You Succeed Online
At FenceWebs, we’ve spent five years helping fence contractors grow. We know social media can feel overwhelming. That’s why we offer services to make it easy:
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Website Design: Build a site that showcases your work.
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SEO & Local SEO: Get found on Google in your area.
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GBP Optimization: Rank higher on Google Maps.
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Social Media Ads: Run targeted campaigns on Facebook and Instagram.
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Organic Ranking: Grow your posts’ reach without paid ads.
We can schedule posts at the best times and create content that converts. Let us handle marketing so you can focus on building great fences.
Putting It All Together: Your Weekly Plan
Ready to start? Here’s a sample weekly posting plan for fence contractors:
|
– Day |
Platform |
Time |
Content |
|---|---|---|---|
|
Monday |
|
7 PM |
Before/After photo |
|
Tuesday |
|
3 PM |
Reel of team at work |
|
Wednesday |
|
9 AM |
Tip for commercial clients |
|
Thursday |
|
8 PM |
Fence design pin |
|
Saturday |
|
10 AM |
Customer testimonial |
Adjust based on your audience and analytics.
Final Thoughts
Posting at the right time can transform your social media results. It’s It’s about being where your customers are when they’re ready to engage. For fence contractors, this means posting on Facebook at 7 PM or Instagram at 3 PM can drive more leads.
Start small, track your results, and adjust as needed. Tools like Facebook Insights or Hootsuite can guide you. If you need help, FenceWebs is here to boost your online presence.
Ready to grow your fencing business? Contact FenceWebs today to learn how we can help with social media, SEO, and more!
