If you’re a fence contractor and you’re posting on social media, timing matters more than you might think. It’s not just about what you post. When you post can make the difference between getting ignored or getting calls.
You don’t need to be online 24/7. But it helps to know when your ideal customers are.
Why Timing Matters
People scroll fast. If your post shows up while they’re at work, stuck in traffic, or sleeping, it gets buried.
But if you post when they’re free, relaxed, and scrolling with one hand while holding coffee in the other, you’ve got a better shot.
Timing isn’t everything. But it gives your content a fighting chance.
Who Are You Posting For?
This part matters. Are your customers mostly homeowners? Business owners? Property managers?
If you work with homeowners, you’re mostly talking to working adults, possibly parents. They’re online at different times than a commercial property manager.
Knowing your audience helps you pick better posting times.
Best Times to Post (General Guide)
Here’s what we’ve found works for most fence contractors:
Weekdays
- Morning (7–9 AM): People check their phones before work. Great time to catch their eye.
- Lunch (11 AM–1 PM): They’re on a break. Scrolling. Hungry. Possibly thinking about that broken gate.
- Evening (6–8 PM): Home from work. Scrolling while relaxing or watching TV.
Weekends
- Saturday (10 AM–12 PM): Many people handle home projects on weekends. They may look for local services.
- Sunday (5–7 PM): Planning the week ahead. They might be looking for help with their fence.
These are starting points. You’ll need to test a little to see what fits your audience.
What About Each Platform?
Each social platform works a bit differently. Let’s break it down.
Still big for local service businesses.
Best times:
- Weekdays around 8 AM
- Noon to 1 PM
- Evenings around 7 PM
More visual, but still helpful for showing your work.
Best times:
- 9 AM to 11 AM weekdays
- Saturday mornings
Google Business Profile (GBP)
Not a “social” platform like the others, but it’s huge for local leads.
Post updates weekly. Time of day matters less, but updating once per week keeps your profile fresh.
YouTube Shorts or TikTok
Short videos of installs, before/afters, or quick tips can work well.
Best times:
- Evenings (6–9 PM)
- Weekends (late mornings)
What Should You Post?
Timing helps, but if your posts are dull, they won’t work. Keep it real, helpful, and local.
Some ideas:
- Before/after photos of your work
- Tips for fence care
- Short clips showing installs
- Quick answers to common questions
- Customer reviews (video or text)
- Seasonal reminders (“Time to stain your fence before fall”)
How Often Should You Post?
You don’t need to post every day. But being consistent helps.
Here’s a basic schedule you can try:
| Platform | Frequency |
|---|---|
| 3–5 times per week | |
| 2–4 times per week | |
| GBP | 1 post per week |
| YouTube/TikTok | 1–2 times per week |
You can adjust this over time. It’s better to post less often with quality than to post junk every day.
Should You Use Scheduling Tools?
Yes, if it helps you stay on track.
Tools like Meta Business Suite (for Facebook and Instagram) are free. Others like Buffer or Later offer more features.
You can plan a week’s worth of posts in one sitting. Then let the tool post them for you.
Don’t Forget to Watch the Data
Your Facebook and Instagram pages will show you when your followers are online. Check that data every now and then.
Look for:
- What times get the most likes or shares
- What posts get comments or leads
Then do more of what works.
Keep It Local
You’re not talking to the whole world. You’re talking to your neighbors.
Mention local towns. Use real photos. Tag local areas.
Example: “Just finished a cedar fence in Plano. Homeowner wanted privacy from the road. Came out great.”
This makes your posts more real, and more likely to be shared.
Don’t Post and Disappear
If someone comments, reply. If they ask a question, answer it.
Social media isn’t just a bulletin board. It’s a conversation.
Even short replies help build trust.
Final Thoughts
There’s no perfect time that works for everyone. But posting during busy scroll hours gives your content a better shot.
Start with the times we shared, then adjust based on what works for your business.
And remember: It’s not about being perfect. It’s about showing up, being helpful, and staying consistent.
If you ever need help with your website, SEO, ads, or just want someone to handle your online stuff, FenceWebs has your back. That’s all we do. Just fence companies.
