Welcome, fence contractors! At FenceWebs, we’ve been helping fence companies like yours grow for over five years. This blog will break down what customers look for in a fence company to help you win more jobs and build a strong reputation.
We’ll cover key areas like quality, pricing, communication, and more. Let’s dive in and learn how to meet your customers’ needs!
Why Understanding Customer Needs Matters
Customers have many choices when picking a fence company. Knowing what they value helps you stand out.
When you meet their expectations, you get more leads, better reviews, and repeat business. It’s all about building trust and delivering value.
1. High-Quality Materials and Workmanship
Customers want fences that last. They look for companies that use strong, durable materials like treated wood, vinyl, or sturdy metal.
Poor-quality fences crack, fade, or fall apart fast. Show customers you use top-notch materials and skilled workers to build fences that stand the test of time.
How to Show Quality
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Use brand-name materials with warranties.
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Train your team to install fences correctly.
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Share photos of past projects to prove your skill.
2. Fair and Clear Pricing
Nobody likes hidden costs. Customers want simple, upfront pricing for their fence projects.
They’ll compare quotes from different companies. Be honest about costs and explain what’s included—materials, labor, permits, and cleanup.
Tips for Pricing
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Offer free, detailed quotes.
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Break down costs so customers understand.
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Avoid super low prices that hint at low quality.
Here’s a sample pricing table to guide customers:
|
Service |
Average Cost Range |
What’s Included |
|---|---|---|
|
Wood Fence |
$15–$30 per foot |
Materials, labor, staining |
|
Vinyl Fence |
$20–$40 per foot |
Materials, labor, install |
|
Chain Link Fence |
$10–$20 per foot |
Materials, labor, posts |
|
Permit Fees |
$50–$200 |
City/county permit handling |
3. Great Communication
Customers love clear, friendly communication. They want quick replies to calls, emails, or texts.
If you’re slow to respond, they’ll move to another company. Keep them updated on project timelines, delays, or changes.
Ways to Communicate Better
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Answer inquiries within 24 hours.
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Explain the process in simple terms.
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Check in during the project to show you care.
4. Professionalism and Reliability
People want a fence company they can trust. Show up on time, dress neatly, and act politely.
If you promise a completion date, stick to it. Being reliable builds confidence and gets you referrals.
How to Be Professional
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Arrive on time for quotes and jobs.
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Wear uniforms or clean work clothes.
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Follow through on every promise.
5. Experience and Reputation
Customers check your track record. They look for a company with years of experience, like FenceWebs’ five years of service.
They read online reviews and ask for references. A strong reputation tells them you’re a safe choice.
Building Your Reputation
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Ask happy customers for Google or Facebook reviews.
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Share testimonials on your website.
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Highlight your experience in ads and posts.
6. Custom Options and Design Help
Every yard is different. Customers want fence styles, colors, and sizes that fit their home or business.
They also like when you offer ideas. Help them pick the right fence for looks, privacy, or security.
Customization Tips
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Show samples of wood, vinyl, metal, or chain link.
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Suggest styles like picket, privacy, or ornamental.
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Listen to their needs—privacy, pet safety, or curb appeal.
7. Local Knowledge and Permits
Customers expect you to know local rules. Cities often have fence height limits, setback rules, or permit needs.
If you handle permits and follow codes, they’ll trust you more. It saves them time and hassle.
How to Use Local Knowledge
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Research city and county fence rules.
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Get permits for customers when needed.
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Explain local laws in simple words.
8. Fast and Efficient Service
Time matters to customers. They want quotes fast and projects done on schedule.
Delays frustrate them. Plan your work to start and finish promptly while keeping quality high.
Speed Up Your Service
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Offer quick, free estimates.
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Schedule jobs clearly with start and end dates.
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Have enough workers and tools ready.
9. Online Presence and Easy Access
Today, customers search online first. They look for a clear, simple website with your services, photos, and contact info.
They also check Google Business Profile (GBP) for hours, location, and reviews. A strong online presence gets you noticed.
Boost Your Online Game
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Build a website with FenceWebs—show services and projects.
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Optimize your GBP with photos and updates.
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Run Google Ads or Facebook Ads to reach more people.
10. After-Service Support
The job isn’t over when the fence is up. Customers want help if something goes wrong—loose boards, storm damage, or wear.
Offer warranties or follow-up checks. Good support turns one-time clients into loyal ones.
Support Ideas
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Give a 1-year warranty on workmanship.
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Fix small issues fast and free.
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Call a month later to check satisfaction.
How FenceWebs Can Help You Shine
At FenceWebs, we know fence customers. We’ve spent five years designing websites, boosting SEO, and running ads for fence companies.
We can help with:
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A pro website to show off your work.
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SEO and local SEO to rank higher on Google.
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GBP optimization for better local visibility.
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Google Ads and Facebook Ads to find new clients.
Final Thoughts
Customers look for quality, fair prices, clear communication, and reliability in a fence company. They also value experience, custom options, local know-how, speed, online presence, and support.
Focus on these areas to win more jobs. Let FenceWebs help with website design, SEO, local SEO, GBP optimization, and ads to grow your business.
Ready to stand out? Contact FenceWebs today. We’ll help you reach more customers and build a top fence company!
