Starting a fence contracting side hustle is exciting. You’re out there building fences, meeting clients, and earning extra cash. But what if you could turn that hustle into a thriving full-time business? This guide breaks down practical steps to help fence contractors like you scale up, attract more clients, and build a sustainable fencing company. Let’s dive in with simple, actionable tips to make it happen.
Why Turn Your Side Hustle Into a Full-Time Business?
A side hustle offers flexibility, but a full-time fencing business brings bigger rewards. You can earn a steady income, build a brand, and create a legacy. Plus, the demand for quality fencing is always there—homeowners and businesses need your skills year-round.
Going full-time means more control over your schedule and income. You’re no longer juggling a day job with weekend gigs. With the right plan, your fencing business can grow into something stable and profitable.
Step 1: Build a Strong Foundation
Create a Simple Business Plan
Every successful business starts with a plan. It doesn’t need to be complicated—just a clear roadmap. Write down your goals, target customers, and services (like wood, vinyl, or chain-link fencing).
Include how much you’ll charge and what makes you different. For example, do you offer eco-friendly materials or faster installation? This plan keeps you focused as you grow.
Get Legal and Licensed
Make your business official. Register your company name (like “Joe’s Fencing Solutions”) with your state. Check if you need a contractor’s license—most states require one for fence work.
Get insurance, too. General liability insurance protects you if something goes wrong, like accidental property damage. Clients trust licensed, insured contractors more.
Set Up a Business Bank Account
Keep your personal and business money separate. Open a business bank account to track income and expenses. This makes taxes easier and shows clients you’re professional.
Use simple accounting tools like QuickBooks or Wave. They help you send invoices, track payments, and stay organized.
Step 2: Market Your Fencing Business Like a Pro
Build a Professional Website
A website is your online storefront. It’s where potential clients learn about your services. At FenceWebs, we’ve built websites for fence contractors that are simple, clean, and easy to navigate.
Include photos of your best fence projects, customer reviews, and a clear “Contact Us” button. A website makes you look legit and helps clients find you online.
Master Local SEO
Local SEO puts you in front of nearby customers. When someone searches “fence contractor near me,” you want your business to pop up. Optimize your website with keywords like “fence installation [your city]” or “wood fence contractor.”
Claim your Google Business Profile (GBP). Fill it out completely—add your address, phone number, hours, and photos of your work. Encourage happy clients to leave reviews. A strong GBP can rank you higher on Google Maps.
Use Google Ads for Quick Wins
Google Ads can bring clients fast. Target keywords like “fence repair” or “vinyl fence installation.” Set a small daily budget to test what works.
At FenceWebs, we’ve seen fence contractors get leads within days using Google Ads. It’s a great way to fill your schedule while building organic rankings.
Try Facebook Ads for Local Reach
Facebook Ads are perfect for targeting homeowners in your area. Create ads with eye-catching photos of your fences. Add a clear call-to-action, like “Get a Free Quote Today!”
You can target specific neighborhoods or people interested in home improvement. Start with a small budget and tweak your ads based on what gets clicks.
Post Regularly on Social Media
Share your projects on platforms like Instagram and Facebook. Post before-and-after photos or quick videos of your team installing a fence. Keep it simple—show your work and let it shine.
Engage with followers by answering questions or sharing tips, like “How to Maintain a Wood Fence.” Social media builds trust and keeps you top of mind.
Step 3: Streamline Your Operations
Invest in the Right Tools
Quality tools make your work faster and better. Invest in durable saws, drills, and post-hole diggers. Good equipment saves time and impresses clients with clean, professional results.
Create a checklist for each job: tools, materials, and safety gear. This keeps you organized and ensures you’re ready for every project.
Hire or Partner with Reliable Help
As your side hustle grows, you’ll need help. Hire a part-time helper or subcontractor for bigger jobs. Look for people with experience or a strong work ethic.
Train them on your process to ensure consistent quality. A reliable team lets you take on more projects and grow faster.
Use Scheduling Software
Managing appointments manually is a headache. Use tools like Jobber or Housecall Pro to schedule jobs, send reminders, and track progress. These tools save time and make you look professional.
Clients love getting automated reminders for their fence installation or repair. It shows you’re organized and care about their experience.
Step 4: Deliver Amazing Customer Service
Communicate Clearly with Clients
Always be clear and upfront. Explain the project timeline, costs, and what clients can expect. Return calls and emails quickly—within 24 hours if possible.
Clear communication builds trust. Happy clients are more likely to refer you to friends or leave great reviews.
Go Above and Beyond
Small gestures make a big difference. Clean up the job site thoroughly after finishing a fence. Offer a quick maintenance tip, like how to clean a vinyl fence.
These extras make clients feel valued. They’ll remember you when their neighbor needs a fence.
Ask for Reviews and Referrals
After every job, politely ask for a review on Google or Facebook. Say something like, “If you’re happy with your new fence, we’d love a quick review!” Most clients are happy to help.
Also, ask clients to refer you to friends or family. Offer a small discount on future work for every referral that books a job.
Step 5: Scale Your Business Smartly
Track Your Finances
Know your numbers. Track how much you spend on materials, ads, and labor. Compare that to what you earn from each job.
Aim for a profit margin of at least 20-30%. If you’re not hitting that, look at raising prices or cutting costs. Tools like QuickBooks can help you see what’s working.
Expand Your Services
Offer more than just fence installation. Add services like fence repair, staining, or custom gates. These extras attract more clients and increase your income.
For example, offering fence maintenance packages can create steady, repeat business. Clients love the convenience of ongoing care.
Build a Strong Brand
A strong brand makes you memorable. Choose a catchy name and logo that reflect your values, like quality or reliability. At FenceWebs, we’ve helped fence contractors create brands that stand out.
Use your logo on business cards, truck decals, and your website. A consistent brand builds trust and makes you look established.
Network with Local Businesses
Partner with landscapers, realtors, or home improvement stores. They can refer clients to you. For example, a landscaper might recommend you for a client’s new backyard project.
Attend local business events or join your chamber of commerce. Networking builds relationships that lead to steady referrals.
Common Challenges and How to Overcome Them
Scaling a side hustle isn’t always smooth. Here are common challenges and quick fixes:
|
Challenge |
Solution |
|---|---|
|
Not enough clients |
Invest in Google Ads and local SEO to boost visibility. |
|
Cash flow issues |
Offer payment plans or require deposits to manage expenses. |
|
Time management |
Use scheduling tools and hire help to free up your time. |
|
Competing on price |
Focus on quality and customer service, not just low prices. |
Why Now Is the Perfect Time to Go Full-Time
The fencing industry is booming. Homeowners are investing in their properties, and businesses need secure perimeters. Your skills are in demand, and turning your side hustle into a full-time business is within reach.
With the right marketing—like a website, local SEO, and ads—you can attract steady clients. At FenceWebs, we’ve helped fence contractors grow for five years. We’ve seen side hustles become six-figure businesses with the right strategy.
Final Tips for Success
Stay consistent. Post on social media weekly, update your website regularly, and always follow up with clients. Consistency builds trust and keeps your pipeline full.
Don’t be afraid to invest in your business. Spend on ads, tools, or a helper if it means more growth. Every dollar you invest wisely comes back tenfold.
Finally, keep learning. Read industry blogs, watch YouTube tutorials, or join fencing contractor groups online. The more you know, the better you’ll serve your clients.
Ready to Take the Leap?
Turning your fence contracting side hustle into a full-time business is a big step, but it’s doable. Start with a solid plan, market smartly, and focus on great customer service. Use tools like websites, SEO, and ads to grow your client base.
At FenceWebs, we specialize in helping fence contractors like you succeed. From website design to Google Ads, we’ve got your back. Ready to go full-time? Contact us today for a free consultation, and let’s build your fencing empire together!
