If you’re running a fence company, you’ve likely heard the buzz about TikTok. Maybe you’re wondering if it’s just a place for dancing teens or if there’s something in it for your business too.
That’s a fair question. TikTok isn’t like Google or Facebook. It works in a different way, and it’s growing fast. So let’s talk about it in plain terms.
What TikTok Actually Is
TikTok is a short form video app. People post clips that are funny, smart, or just plain weird. Most videos are under a minute. Some go viral overnight. Others don’t get seen at all.
It’s not only teenagers. More adults are using it every day. Homeowners, parents, and even local business owners are on it. That includes the same people who might be shopping for a fence.
What Makes TikTok Different?
Unlike other platforms, TikTok doesn’t care how many followers you have. A video from a new account can go viral. That means a small business can still reach thousands or even millions if the content hits the right note.
TikTok’s algorithm shows videos to people based on what they like, not who they follow. So if someone’s been watching home improvement videos, they might see your fence install clip next.
Do Fence Companies Really Belong on TikTok?
At first glance, fencing might not seem like the kind of thing people watch on TikTok. But think again. Fence jobs are visual. You’ve got before and after shots. You’ve got machinery and skilled labor. You’ve got results people can see.
That’s content. And if you show it in the right way, it works.
What Kind of Videos Could You Post?
Here are some simple ideas:
- Time lapse of a fence being installed
- “Day in the life” of your crew
- Common homeowner mistakes with fences
- Tips to choose the right fence
- Short clips showing different fence styles
- Q&A: You answer real customer questions
- Funny or surprising moments on the job
You don’t need a big budget. Most TikToks are filmed with a phone. Real beats polished.
But Will It Get You Customers?
Here’s the thing. TikTok might not get you a lead the same day. It’s not built for that. It’s more like planting seeds. You build brand awareness. People remember you.
Then, when they do need a fence, you’re the name that pops into their head.
That said, some companies do get leads straight from TikTok. If someone likes what they see and lives nearby, they may reach out.
You can also include your contact info or link to your website in your profile.
Real Results Fence Companies Have Seen
Some fence businesses are already on TikTok and doing well. They post regular videos showing installs, answering questions, and sharing job site stories. Many have built strong local followings. A few even get calls from across the state.
Most of them didn’t go viral. But steady views and likes built trust over time.
How Often Should You Post?
You don’t need to post every day. Even 2–3 times a week is enough. What matters most is being consistent.
The more you post, the more TikTok learns who to show your videos to. And the better you’ll get at making the kind of content your future customers want to see.
Is TikTok Better Than Facebook or Google?
Not better, just different.
Google helps people find you when they’re already searching. Facebook lets you stay in front of people who already follow your page.
TikTok introduces you to people who didn’t even know they needed a fence. It’s more top of funnel. That means it works best alongside other tools, not instead of them.
Here’s a quick table to compare:
| Platform | Use Case | Speed of Results | Type of Content |
|---|---|---|---|
| Google Ads | Intent-based | Fast | Text, landing pages |
| Facebook Ads | Retargeting, broad reach | Medium | Images, videos |
| TikTok | Brand awareness | Slower | Short videos |
Pros of Using TikTok
- It’s free to post
- Organic reach is high
- You can show real work
- Less polished = more trust
- It builds brand awareness
What Are the Downsides?
- It takes time to learn
- Not all videos get seen
- Some trends may feel silly
- It’s not great for direct leads (yet)
If you go in expecting a flood of new business, you may get disappointed. But if you see it as a long play, like word of mouth, it can pay off.
Tips to Get Started
- Create a free account with your business name
- Start watching fence related content to learn
- Post your first video—keep it simple
- Add your website to your profile
- Ask happy customers if you can show their fence
Don’t overthink it. The more you post, the better you get.
Should You Use Paid TikTok Ads?
TikTok does offer ads, but they’re not always a good fit for small local service businesses.
They can get pricey. And targeting local homeowners isn’t as sharp as Google or Facebook.
For now, most fence companies do better with organic TikToks. That means regular posting without paying to promote.
Where TikTok Fits in the Big Picture
Think of TikTok as a tool in the shed. Not the only one. Not the flashiest. But handy, if you know what it’s for.
It’s a good place to build trust, show off your work, and stand out from competitors who are stuck in the past.
If you’re already running Google Ads and keeping up with your SEO and GBP, TikTok is a solid next step.
If you’re barely doing anything online yet, focus first on your website, SEO, and GBP listing. Those bring faster leads.
Final Thoughts
TikTok isn’t a magic fix. But it’s not a waste of time either.
If you can show real work, answer real questions, and post often enough, it could help you stand out in a crowded market.
And you don’t have to dance.
At FenceWebs, we help fence companies grow online. That includes websites, SEO, Google Ads, Facebook Ads, and yes, even TikTok. If you ever want help, just reach out. No pressure. Just real talk.
Thanks for reading.
