Running a fence company is tough. You build great fences, but getting leads can feel like climbing a steep hill. At FenceWebs, we’ve helped fence contractors like you for over five years with website design, SEO, Google Ads, and more. Here are 10 things that could be killing your leads and how to fix them.
1. A Bad or Outdated Website
Your website is your online storefront. If it looks old, loads slowly, or is hard to navigate, customers will leave. A bad website screams unprofessional.
Make your site clean and modern. Ensure it works well on phones since most people search from their devices. At FenceWebs, we’ve seen a well-designed site boost leads by up to 30%.
2. Ignoring Local SEO
Local SEO helps you show up when someone searches “fence company near me.” If you’re not optimized, you’re invisible. Customers won’t find you.
List your business on Google Business Profile. Use local keywords like “fence repair in [your city].” This can put you at the top of search results.
3. Not Using Google Business Profile Properly
Your Google Business Profile (GBP) is a free tool to attract local customers. If it’s incomplete or outdated, you’re missing leads. People trust businesses with full profiles.
Add your address, phone number, and hours. Post photos of your fences and respond to reviews. A strong GBP can increase calls by 20%, based on our clients’ results.
4. Poor Online Reviews
Bad reviews or no reviews scare customers away. People read reviews before calling a fence company. A single bad review can hurt if you don’t respond.
Ask happy customers to leave reviews. Reply to negative ones politely and offer solutions. This shows you care and builds trust.
How to Get More Reviews
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Ask clients after a job well done.
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Send follow-up emails with a review link.
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Make it easy by sharing a direct Google review link.
5. Weak Social Media Presence
Social media isn’t just for fun—it’s where customers are. If you’re not on Facebook or Instagram, you’re missing chances to connect. Ignoring social media means fewer leads.
Post photos of your fence projects. Share customer testimonials. Run small Facebook Ads to reach local homeowners. Even a few posts a week can make a difference.
6. Not Running Google Ads
Google Ads put your business at the top of search results. If you’re not using them, your competitors are getting those clicks. Ads are a fast way to get leads.
Start with a small budget targeting local keywords like “fence installation [your city].” Work with experts like FenceWebs to avoid wasting money. Our clients see 2-3x more leads with well-run ads.
7. Slow Response to Inquiries
Customers hate waiting. If you take days to reply to calls or emails, they’ll call someone else. Slow responses kill leads fast.
Answer inquiries within an hour. Use an auto-responder for emails if you’re busy. A quick reply shows you’re serious about their business.
8. No Clear Call-to-Action
A call-to-action (CTA) tells customers what to do next, like “Call for a free quote.” Without a clear CTA, visitors leave your site confused. No action means no leads.
Add CTAs on every page of your website. Use phrases like “Get a Quote Today” or “Contact Us Now.” Make buttons stand out with bright colors.
Examples of Strong CTAs
|
CTA Example |
Why It Works |
|---|---|
|
Call Now for a Free Estimate |
Clear and urgent, pushes for immediate action |
|
Book Your Fence Consultation |
Specific and inviting, feels personal |
|
Get 10% Off Your First Project |
Offers a deal, encourages quick contact |
9. Not Showcasing Your Work
Customers want to see your fences before they hire you. If your website or social media has no photos, they’ll doubt your skills. No visuals, no leads.
Create a gallery of your best projects. Show different fence types—wood, vinyl, chain-link. Add before-and-after photos to impress potential clients.
10. Ignoring Organic Search Rankings
Organic rankings are how you show up on Google without paying for ads. If your website isn’t optimized for SEO, you’re buried under competitors. Most customers don’t look past the first page.
Use keywords like “fence contractor [your city]” in your website content. Write blogs about fencing tips. At FenceWebs, we’ve helped clients rank on page one, doubling their leads.
Why Organic SEO Matters
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It’s free traffic over time.
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Builds trust as customers see you as a top result.
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Works 24/7, unlike ads you pay for.
Bonus Tip: Not Tracking Your Marketing
If you don’t track what’s working, you’re wasting money. Not knowing which ads or posts bring leads is a big mistake. You could be throwing cash away.
Use tools like Google Analytics to see where leads come from. Track calls from your website. This helps you focus on what gets results.
How to Fix These Mistakes
Now that you know what kills leads, let’s talk about fixing them. Start small but act fast. Here’s a quick plan to get more leads for your fence business.
Step 1: Update Your Website
Get a modern, mobile-friendly website. Add clear CTAs and a gallery of your work. FenceWebs can design one that drives leads.
Step 2: Boost Local SEO
Claim and optimize your Google Business Profile. Use local keywords on your site. This helps you show up in local searches.
Step 3: Run Smart Ads
Start Google Ads with a small budget. Target local customers searching for fences. Add Facebook Ads to show off your work.
Step 4: Get Reviews
Ask for reviews after every job. Respond to all reviews, good or bad. This builds trust and attracts more leads.
Step 5: Track Everything
Use free tools like Google Analytics. Check which marketing efforts bring calls or emails. Focus on what works best.
Why Leads Matter for Your Fence Business
Leads are the lifeblood of your business. Without them, you’re stuck waiting for the phone to ring. Every lead is a chance to show off your skills and grow.
Fixing these 10 mistakes can turn things around. You don’t need to do it all at once. Pick one or two areas to start, like updating your website or running ads.
How FenceWebs Can Help
At FenceWebs, we’ve worked with fence contractors for five years. We know what works to get leads. Our services include:
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Website Design: Modern, mobile-friendly sites that convert visitors into leads.
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SEO & Local SEO: Get found on Google for searches like “fence company near me.”
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Google Ads & FB Ads: Targeted ads to bring in local customers fast.
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GBP Optimization: Make your Google Business Profile shine to attract more calls.
We’ve helped fence companies increase leads by 50% or more. You focus on building great fences; we’ll handle the marketing.
Final Thoughts
Losing leads hurts your fence business. But the good news? You can fix these mistakes and start getting more calls. A better website, smarter ads, and strong SEO can make a huge difference.
Don’t let these 10 things hold you back. Take action today. If you need help, FenceWebs is here to get your phone ringing with new customers.
Ready to grow your fence business? Contact FenceWebs for a free consultation. Let’s build your leads together!
