Welcome, fence contractors! If you’re running a local fence business and want to grow, you’ve likely heard of social proof. At FenceWebs, we’ve spent the last 5 years helping fence companies like yours with website design, SEO, local SEO, GBP optimization, Facebook ads, Google ads, and organic ranking. Today, we’re here to explain how social proof can be your secret weapon to scale your business.
What Is Social Proof?
Social proof is when people trust your business because others have had good experiences. Think of it as word-of-mouth in the digital age. When potential customers see reviews, testimonials, or photos of your work, they feel confident choosing you.
It’s simple: people trust other people. If a neighbor raves about your fence installation, others will listen. Social proof builds that trust fast.
Why Social Proof Matters for Fence Companies
Fencing is a local business. Homeowners and property managers want to hire someone reliable nearby. Social proof shows you’re the go-to expert in your area.
It also sets you apart from competitors. A strong online presence with reviews and real project photos can make customers pick you over others. Plus, it boosts your credibility for bigger jobs.
Types of Social Proof for Your Fence Business
There are many ways to show social proof. Here are the top types we at FenceWebs recommend:
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Customer Reviews: Positive words from happy clients on Google, Facebook, or Yelp.
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Testimonials: Short quotes from customers about your great work.
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Before-and-After Photos: Pictures of old, broken fences turned into beautiful ones.
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Case Studies: Stories of how you solved a tricky fencing problem.
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Social Media Shares: When clients post about your work online.
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Ratings: Star ratings (like 5 stars on Google) that show quality.
Each of these builds trust. Mix them to show you’re the best in town.
How Social Proof Helps You Scale
Scaling means growing your business—more clients, bigger projects, higher profits. Social proof fuels this growth. Here’s how:
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Attracts New Customers: People trust businesses with good reviews. More trust equals more calls.
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Boosts Online Visibility: Reviews and shares improve your SEO and local SEO rankings.
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Wins Bigger Jobs: Social proof convinces clients to trust you with large, expensive projects.
At FenceWebs, we’ve seen fence companies double their leads with strong social proof. It’s a game-changer.
Getting Started: Collecting Social Proof
Ready to use social proof? Start by gathering it. Here’s a simple plan:
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Ask for Reviews: After a job, politely ask clients to leave a Google or Facebook review.
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Make It Easy: Send a text or email with a direct link to your review page.
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Offer a Thank-You: A small discount or thank-you note encourages feedback.
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Capture Photos: Take clear before-and-after shots of every project.
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Request Testimonials: Ask clients for a quick quote about your service.
Be consistent. The more social proof you collect, the stronger your reputation grows.
Where to Show Social Proof
You’ve got reviews and photos—now what? Display them where customers look. Here are key spots:
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Your Website: Add a “Reviews” or “Projects” page with testimonials and photos.
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Google Business Profile (GBP): Optimize your GBP with reviews and pictures.
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Social Media: Post customer feedback and project pics on Facebook and Instagram.
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Ads: Include a 5-star rating in your Google ads or Facebook ads.
FenceWebs can help design a website or optimize your GBP to showcase this. Visibility is everything!
Tips for Strong Social Proof
Not all social proof works the same. Follow these tips to make yours shine:
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Be Honest: Only share real reviews and photos. Fake ones hurt trust.
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Respond to Reviews: Thank customers for good reviews; address bad ones kindly.
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Update Often: Fresh reviews and new project photos keep you relevant.
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Highlight Locals: Show reviews from people in your area for local SEO power.
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Keep It Simple: Use clear, short quotes and clean photos.
Quality matters. A few great reviews beat lots of vague ones.
Social Proof and Online Marketing
Social proof works hand-in-hand with your marketing. At FenceWebs, we tie it into your strategy. Here’s how:
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SEO: Reviews boost your ranking on Google for terms like “fence company near me.”
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Local SEO: A strong GBP with reviews puts you on the map—literally.
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Ads: Adding “5-Star Rated” to Google ads or Facebook ads grabs attention.
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Organic Ranking: Shares and likes from social media push you higher in search.
We’ve helped fence businesses climb search results with this combo. It’s proven to work.
Common Mistakes to Avoid
Social proof is powerful, but mistakes can hurt. Watch out for these:
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Ignoring Bad Reviews: Not responding looks unprofessional. Reply calmly.
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No Photos: Words alone aren’t enough—show your work.
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Forgetting to Ask: If you don’t request reviews, clients won’t leave them.
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Overcomplicating: Long, wordy testimonials confuse people.
Avoid these, and you’ll keep your reputation strong.
Tools to Manage Social Proof
Need help collecting and showing social proof? Try these:
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Google Business Profile: Free tool for reviews and local visibility.
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Review Platforms: Sites like Yelp or Facebook for feedback.
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Photo Apps: Use your phone or a tool like Canva to edit project pics.
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FenceWebs Services: We handle website design, SEO, and GBP to boost your proof.
Simple tools make a big difference. Start small and build up.
Why Partner with FenceWebs?
At FenceWebs, we’ve served fence companies for 5 years. We know your industry. Our services—website design, SEO, local SEO, GBP optimization, Facebook ads, Google ads, and organic ranking—tie into social proof perfectly.
We can build a website to display reviews, optimize your GBP for local searches, or run ads that highlight your 5-star rating. Our goal? Help you scale your fence business.
Take Action Today
Social proof is your key to scaling a local fence business. It builds trust, attracts clients, and grows your reputation. Start by asking for reviews, taking photos, and showing them on your website and social media.
Ready to boost your growth? Contact FenceWebs today. We’ll help you use social proof, SEO, and ads to take your fence company to the next level. Let’s make your business the top choice in town!
