Running a fence company is hard work. You’ve got crews to manage, jobs to finish, and calls coming in while you’re still out on a job site. So, how do you go from working job to job to building a business that grows while you sleep? That’s what we’re going to talk about here.
What Does “Scaling” Even Mean?
Scaling doesn’t just mean getting more jobs. It means growing in a way that doesn’t eat up all your time. You want to take on more work without burning out, hiring the wrong people, or losing track of your quality.
So, it’s not about just getting busier. It’s about getting smarter.
Start With a Solid Website
Your website is your storefront. Even if most of your work comes from referrals or word of mouth, people still Google your name.
And if your site looks old or doesn’t work on a phone, people will leave.
What Makes a Good Website?
Here’s what you need:
- Clear photos of your work
- Your phone number up top
- A contact form that actually works
- Reviews or testimonials
- A simple list of your services
- Fast loading time
Keep it clean. Don’t try to be fancy. Your goal is to make it easy for someone to call you.
Get Found in Your Area (Local SEO)
You might be the best fence company in town, but if you’re not showing up on Google, new customers won’t find you.
This is where local SEO comes in.
Google Business Profile (GBP) Is a Must
When someone types “fence company near me,” Google shows local listings first. That’s your Google Business Profile.
Here’s how to make sure you show up:
- Use your real business name
- Pick the right categories
- Add photos of real jobs
- Ask happy customers to leave reviews
- Keep your hours and info updated
And don’t forget to reply to reviews. It shows that you care.
On-Site SEO Also Matters
Your website needs to talk about the towns and neighborhoods you serve. If you only mention your city once, Google might not know where you are.
Use simple pages like:
- “Fence Installation in [City]”
- “Wood Fencing in [City]”
- “Fence Repair Services Near [Neighborhood]”
You don’t need to write a book. Just a few paragraphs with the right keywords can go a long way.
Run Ads That Actually Work
SEO takes time. Ads can help right away.
But not all ads work the same. And you don’t want to waste money.
Facebook Ads
These are good for reaching homeowners who aren’t actively looking but may be thinking about a new fence.
Use before and after photos. Show local jobs. Add short text like: “Need a new fence this summer? We can help.”
Make sure the ad links to a landing page, not just your homepage. Keep it simple and direct.
Google Ads
These target people searching for what you offer.
If someone types “fence repair near me” and your ad shows up, that’s a hot lead.
Focus your budget on keywords like:
- Fence installation
- Fence repair
- Wood fencing
- Privacy fence near me
Don’t forget to track calls and forms. If you don’t know what’s working, you can’t fix it.
Build a Brand People Remember
Branding isn’t just a logo. It’s how people remember you.
If your trucks, yard signs, and uniforms all look different, people won’t connect the dots.
Pick a name, a color, and a style, and stick to it.
Even small stuff helps:
- A simple logo on your invoices
- T-shirts with your name and phone number
- Yard signs that stay behind after jobs
The more people see your name, the more likely they are to call you.
Get Reviews. Lots of Them.
Online reviews are the new word of mouth.
When people see five fence companies in a list, they’ll usually pick the one with the best reviews.
Here’s how to get more:
- Ask every happy customer
- Text them the link
- Make it part of your process
You can say: “Hey, reviews help us grow. Mind leaving one on Google?”
You’d be surprised how many say yes.
Answer the Phone (Or Hire Someone Who Will)
Missed calls = missed jobs.
If someone calls and no one answers, they might just move to the next company.
Try to:
- Answer calls during the day
- Use a call answering service after hours
- Respond to voicemails fast
It doesn’t have to be perfect. Just consistent.
Hire Slowly, Train Well
As you grow, you’ll need more hands.
But don’t rush it.
Hiring the wrong people can cost you more in the long run. Take time to train your team. Show them how you want things done. Make your standards clear.
You don’t have to be a big company to have a strong team.
Automate the Repetitive Stuff
You don’t have to do everything by hand.
Use software to:
- Send invoices
- Track jobs
- Book appointments
- Follow up with leads
Some tools even let customers pick times or approve estimates online.
That saves time for you and them.
Keep Your Jobs Profitable
Getting more jobs is good. But doing the wrong kind of work can hurt your bottom line.
Look at each job:
- How much did it cost in time and materials?
- Was there a lot of back and forth?
- Did the customer refer you to anyone?
Over time, you’ll see which types of jobs are worth it.
Stick with the ones that help you grow.
Set Goals You Can Track
You can’t grow what you don’t track.
Pick a few numbers to watch each month:
- Leads
- Closed jobs
- Average job size
- Net profit
You don’t need fancy reports. A simple spreadsheet works.
When you know your numbers, you can see what’s working and what’s not.
Stay Local, But Think Bigger
Even if you’re focused on one town, think like a big business.
Build systems. Hire smart. Treat customers well.
Word spreads fast, and good work gets noticed.
Over time, your name will carry more weight. People will call you before they call anyone else.
Final Thoughts
Scaling a fence business isn’t about doing more. It’s about doing things right.
You don’t need to be the biggest. Just the one people trust.
At FenceWebs, we’ve worked with fence companies for years. We know what works because we’ve tested it, every day, in real markets.
If you ever need help getting your business online, showing up on Google, or just want a better site that brings in real leads, we’re here.
No pressure. Just real talk.
Let’s build something that lasts.
