Running a fence company is tough enough. You’re busy installing fences, managing crews, and keeping customers happy. Getting your business to show up on Google without spending a fortune might seem impossible, but it’s not.
At FenceWebs, we’ve helped fence contractors like you rank higher on Google for five years. This guide shares practical, low-cost strategies to boost your online presence. Let’s dive into how you can get noticed without breaking the bank.
Why Google Rankings Matter for Fence Companies
When someone needs a fence, they search Google. If your business isn’t on the first page, you’re missing out. Most people don’t scroll past the first few results.
Ranking higher means more clicks, calls, and customers. You don’t need a huge marketing budget to compete. Smart, focused efforts can get you there.
Optimize Your Google Business Profile (GBP)
Your Google Business Profile is your digital storefront. It’s free, and it’s powerful. A well-optimized GBP helps you show up in local searches and on Google Maps.
How to Optimize Your GBP
Start by claiming your profile. Go to Google and search for your business. If it’s not listed, create one—it’s free.
Fill out every detail. Add your business name, address, phone number, and website. Make sure they’re consistent everywhere online.
Choose the right category. Select “Fence Contractor” as your primary category. This tells Google what you do.
Add photos. Upload pictures of your best fence installations, your team, and your office. Customers love seeing real work.
Encourage reviews. Ask happy customers to leave a review on your GBP. Respond to every review, good or bad, to show you care.
Why GBP Works
A strong GBP boosts your local SEO. It helps you appear in the “Map Pack,” the top three local results on Google. It’s a free way to stand out.
Build a Simple, Effective Website
You don’t need a fancy website to rank on Google. A simple, clean site can do the job. Focus on making it user-friendly and informative.
Key Website Features
Make navigation easy. Include pages like Home, About, Services, Gallery, and Contact. Keep it clear so customers find what they need.
Add a contact form. Make it easy for people to reach you. Include your phone number and email on every page.
Showcase your work. A gallery of past projects builds trust. Use high-quality photos of fences you’ve installed.
Include a call-to-action. Tell visitors to call or request a quote. Place this on every page to drive leads.
Affordable Website Tips
Use platforms like Wix or WordPress. They’re low-cost and easy to set up. You can build a site yourself or hire someone affordably.
Focus on mobile. Most people search on their phones. Ensure your site looks good and loads fast on mobile devices.
At FenceWebs, we’ve built websites for fence contractors starting at low costs. You don’t need to spend thousands to get a professional site.
Master Local SEO on a Budget
Local SEO helps you rank for searches like “fence company near me.” It’s perfect for fence contractors who serve specific areas. You can do this without spending much.
Local SEO Strategies
Use local keywords. Include your city or area in your website content, like “Dallas Fence Installation” or “Miami Fence Repair.”
List your business in directories. Add your company to free directories like Yelp, Yellow Pages, and local chambers of commerce.
Keep NAP consistent. Your Name, Address, and Phone number (NAP) should be the same everywhere online. This builds trust with Google.
Create location pages. If you serve multiple areas, make a page for each city. For example, “Fence Installation in Austin” or “Houston Fence Repair.”
Why Local SEO Matters
Local SEO targets people ready to hire you. It’s cost-effective because it focuses on your service area. You don’t need to compete with big national companies.
Create Content That Attracts Customers
Content is a great way to rank higher without spending much. Write blog posts or pages that answer customer questions. This shows Google you’re an expert.
Content Ideas for Fence Companies
Write about fence types. Create posts like “Top 5 Wood Fence Styles” or “Why Choose Vinyl Fencing?” These attract people researching options.
Share maintenance tips. A post like “How to Clean Your Wood Fence” can draw in customers. It also keeps them coming back to your site.
Highlight local projects. Write about a recent job in your area, like “New Privacy Fence in Orlando.” This boosts local SEO.
How to Write Content
Keep it simple. Use short sentences and everyday words. Avoid jargon that confuses readers.
Add keywords naturally. Include terms like “fence installation” or “fence repair in [your city].” Don’t overdo it—Google notices.
Post regularly. Even one blog post a month can help. Consistency tells Google your site is active.
Use Social Media to Boost Rankings
Social media isn’t just for fun—it can help your Google rankings. Platforms like Facebook are free and effective. They also let you connect with customers.
Social Media Tips
Post regularly on Facebook. Share photos of your projects, customer reviews, or quick tips. Post once or twice a week to stay visible.
Engage with followers. Reply to comments and messages quickly. This builds trust and keeps people interested.
Share your website content. Post links to your blog or service pages. This drives traffic to your site, which Google loves.
Low-Cost Facebook Ads
You don’t need a big budget for Facebook ads. Start with $5-$10 a day. Target local homeowners who need fence services.
Use eye-catching images. Show off your best fences. Add a clear call-to-action, like “Get a Free Quote Today!”
FenceWebs has run successful Facebook ad campaigns for fence contractors. Small budgets can bring big results if done right.
Leverage Google Ads Smartly
Google Ads can get you to the top of search results fast. You don’t need to spend a lot to see results. The key is targeting the right keywords.
Google Ads Tips for Fence Companies
Focus on local keywords. Bid on terms like “fence company in [your city]” or “affordable fence repair.” These are less competitive and cheaper.
Use negative keywords. Exclude terms like “DIY” or “free” to avoid wasting money on bad clicks.
Set a daily budget. Start with $10-$20 a day. You can adjust based on what works.
Track results. Use Google Ads tools to see which keywords bring calls or leads. Focus your budget on those.
Why Google Ads Work
Ads put you in front of people actively searching for fence services. You only pay when someone clicks. It’s a cost-effective way to get leads.
Monitor Your Progress
You need to know what’s working. Tracking your efforts helps you improve without wasting money. Free tools can make this easy.
Tools to Use
Google Analytics. It’s free and shows how people find your site. You can see which pages get the most visits.
Google Search Console. This free tool shows which keywords you’re ranking for. It also highlights site issues to fix.
Rank tracking tools. Free options like SERPWatcher let you track your Google rankings over time.
What to Track
Check your rankings. See where you show up for keywords like “fence contractor [your city].”
Monitor website traffic. Look at how many visitors come from Google, social media, or ads.
Track leads. Count how many calls or form submissions you get from your efforts.
Common Mistakes to Avoid
Even small mistakes can hurt your rankings. Avoiding these keeps your efforts on track. Here are a few to watch out for.
Mistakes to Avoid
Inconsistent NAP. If your address or phone number varies across sites, Google gets confused. Double-check everywhere.
Ignoring reviews. Bad reviews without responses look unprofessional. Always reply politely.
Keyword stuffing. Don’t cram keywords into your site. It annoys customers and Google.
Neglecting mobile. A site that’s slow or clunky on phones will lose visitors. Test your site on your phone.
Final Thoughts
Ranking on Google doesn’t require a big budget. With a strong Google Business Profile, a simple website, and smart local SEO, you can attract more customers. Add some content, social media, and targeted ads, and you’re set to compete.
At FenceWebs, we’ve seen fence contractors grow their businesses with these steps. Start small, stay consistent, and track your progress. You’ll see results without spending a fortune.
Ready to get started? Optimize your GBP today or contact us at FenceWebs. We’ll help you build a plan that fits your budget and gets you ranked.
