Running a fence company today isn’t just about good work on the job site. You also need to be easy to find and easy to reach online. And that starts with your website.
More people use phones to search than computers. If your site doesn’t look good or work right on a phone, you’re missing out.
First Impressions Happen Online
When someone searches “fence company near me,” what do they see?
If your site loads slowly, looks weird, or is hard to click on with a thumb, most people will leave. They won’t call. They won’t read more. They’ll hit the back button and choose someone else.
A mobile-friendly site helps you make a good first impression. It shows you care about your business and your customers.
What Does “Mobile-Friendly” Really Mean?
It means your site:
- Loads fast on phones
- Fits the screen without zooming
- Has buttons and text that are easy to click and read
- Works on both iPhones and Android
If you’ve ever tried to use a site where you had to pinch and zoom just to read the words, you know how annoying it is. Your customers feel the same.
Why It Matters for Fence Companies
People don’t sit down at their desktop to find a fence guy. They Google it from their couch, car, or job site.
And when they find you, they need to see:
- What you do
- Where you are
- How to contact you
Right away. No guesswork. No endless tapping around.
If your site can’t do that on a phone, they’re gone.
Google Cares About Mobile
Search engines now rank sites based on how they work on mobile. If your site isn’t phone-friendly, you might not even show up.
You could do great work, have fair prices, and be right down the street. But if your site isn’t mobile-ready, you might as well be invisible.
Mobile Users Turn Into Real Leads
Let’s say someone needs a new backyard fence. They pull out their phone and search. They find your site. If it loads fast, shows pictures of your work, and has a big click to call button, they’re much more likely to contact you.
Now think about the opposite. A site that loads slow. Or looks like it was made in 2005. That person keeps scrolling.
Your website is part of your sales team. It needs to do its job.
The Numbers Don’t Lie
Here are a few stats that might hit home:
| Fact | What It Means |
|---|---|
| 60% of fence company searches happen on phones | Most of your leads come from mobile |
| People leave websites that take over 3 seconds to load | Speed matters |
| Google won’t rank sites that fail mobile tests | SEO is tied to mobile design |
These aren’t guesses. This is how people behave online.
What a Good Mobile Site Looks Like
It doesn’t have to be fancy. But it should have:
- Clear photos of your work
- Your phone number at the top
- A contact form that works
- Fast loading speed
- Clean, simple layout
You don’t need flashing lights or long videos. Just make it easy for someone to understand what you do and how to reach you.
What Happens If You Don’t Fix It?
You keep losing customers. Plain and simple.
They won’t tell you, either. They’ll just leave and call someone else.
A bad mobile site costs you money every single day.
You Can’t Rely on Word of Mouth Alone
Even if you get referrals, most people will still check you out online first.
If they don’t like what they see or if they can’t even load your site on their phone, you might lose that job.
How This Ties Into SEO, Ads, and Local Rankings
Everything connects.
If your site isn’t mobile friendly:
- Google drops your rankings
- Your ads cost more
- Your SEO doesn’t work as well
That means fewer clicks, fewer calls, and fewer jobs.
You might be spending money on ads or SEO and getting nothing in return just because your site doesn’t work well on phones.
The Cost to Fix It Is Less Than the Cost of Losing Jobs
Some fence contractors worry it’ll cost too much to fix their site.
But think of it this way:
One good fence job can cover the cost of a site upgrade. And you’ll keep getting leads long after that.
It’s not just about having a site. It’s about having one that works.
How to Know If Your Site Has a Problem
Here are some red flags:
- You have to zoom in to read it
- It loads slow on your phone
- It doesn’t look right on all devices
- You can’t click your phone number
You can also run a free mobile test from Google. Just search “Google mobile-friendly test.”
Should You Use a DIY Website Builder?
You can. But be careful.
Most DIY tools promise easy design. But they don’t always pass mobile tests. And they can be slow.
If you use one, make sure:
- It’s fast
- It passes Google’s mobile check
- Your contact info is easy to find
Better yet, work with someone who knows what fence companies need.
How FenceWebs Can Help
This is what we do.
We build and fix websites just for fence contractors. We know what works and what doesn’t. We also help with SEO, local search, Google Business Profiles, Facebook ads, and more.
We’ve been helping fence companies for over five years. And we’re happy to take a look at your site and tell you what’s wrong. No strings attached.
Final Thoughts
A mobile-friendly site isn’t a luxury. It’s the front door to your business.
If it works well, more people will call you. If it doesn’t, they won’t.
You don’t need to spend a fortune. You just need to make sure your site works for the people who matter: your future customers.
Want to know where your site stands? We can check it for free. Just reach out.
Let your website help you get the jobs you deserve.
