Getting new fence jobs isn’t just about being good at what you do. These days, people go online before they call. They want to know if you’re worth their time and money. And one of the biggest things they look for? What your past customers are saying.
Good reviews can build trust fast. But it’s not just about having reviews. It’s about where you show them, how you ask for them, and how you use them in the right way.
In this post, we’ll break down how fence companies like yours can make the most out of customer testimonials. No fluff. Just clear advice you can use.
Why Testimonials Matter
When someone needs a new fence, they’re not just buying wood and labor. They’re buying peace of mind.
They want to know you’ll show up, do good work, and not leave a mess. And since they can’t know that for sure, they trust people who have hired you before.
Testimonials fill in that gap. They act like a word of mouth referral, but online. They give new customers confidence to say yes.
Where to Use Testimonials
You might already have some reviews, maybe on Google or Facebook. That’s a good start. But you can’t just leave them there and hope people see them. Here are a few places to make sure your best reviews show up:
1. Your Website
Put strong testimonials on your home page. You can also have a full page just for customer reviews. Show pictures if you have them. Keep the words short and real.
2. Google Business Profile (GBP)
This is often the first thing people see when they search for fence companies near them. Make sure you ask happy customers to leave reviews there. Respond to each one, even just to say thanks.
3. Facebook Page
Some people will check your Facebook to see if you’re active. Reviews there help, and you can also repost good ones.
4. Job Quotes or Bids
Add one or two short reviews when you send quotes. It adds trust without needing to say much.
5. Ads
Use short customer quotes in your Facebook or Google ads. Let your happy customers do the talking.
How to Ask for Reviews Without Sounding Pushy
Many contractors feel weird asking for reviews. But most customers are glad to help if you make it easy.
Here’s what works:
- Ask in person. Right after the job is done, if they’re happy, say something like: “Would you mind leaving a quick review on Google? It really helps us get found.”
- Send a text. After the job, text them the link to your Google profile or Facebook page.
- Use QR codes. You can add a QR code to your business card or flyer that leads straight to the review page.
- Follow up once. If they said yes but didn’t post yet, it’s okay to follow up in a few days. Just keep it friendly.
Here’s a simple message you can copy:
“Hey [Name], thanks again for letting us build your fence. If you have a minute, we’d love if you could leave a review here: [link]. It helps other homeowners find us. Thanks again!”
What Makes a Good Testimonial
Not all reviews are equal. You want short, honest ones that answer a few key questions:
- Did the job get done right?
- Was the team polite and clean?
- Was the price fair?
- Would they hire you again?
Here’s a decent review:
“The FenceWebs crew showed up on time, cleaned up every day, and my fence looks great. Price was fair too. I’d hire them again.”
And here’s a better one:
“I was nervous about hiring someone online, but I’m glad I found FenceWebs. They gave a clear quote, stayed on schedule, and the fence is solid. Neighbors already asked who did it. Highly recommend.”
How to Organize Reviews on Your Website
Don’t just throw them all on one page. Sort them in a way that helps new customers decide faster. You can group them by:
- Type of job (privacy fence, chain link, farm fencing)
- Location (city or county)
- Problem solved (fast job, tough yard, fixed poor install from someone else)
Here’s a sample layout:
| Job Type | Customer | Quote |
|---|---|---|
| Wood Privacy Fence | Joe D. (Lexington) | “They finished in two days and left no mess. My dog is finally safe.” |
| Chain Link | Tanya M. (Frankfort) | “Great work at a fair price. They even worked around my garden.” |
| Fence Repair | Carlos R. (Richmond) | “Fixed what another company messed up. Night and day difference.” |
This kind of table makes it easy to scan.
Video Testimonials (Even Basic Ones Work)
You don’t need fancy equipment. A short phone video of a happy customer talking for 20 seconds is more powerful than a block of text.
Just ask them a few simple questions:
- What made you choose us?
- What was the job?
- How did it turn out?
If they say no, that’s fine. Don’t push. But if they agree, post it on your site, Facebook, or Google profile.
What to Do With Bad Reviews
They happen. Even good companies get a few. What matters is how you respond.
- Stay calm. Don’t argue.
- Say sorry, even if it wasn’t your fault.
- Explain how you tried to make it right.
- Offer to talk offline.
This shows future customers that you care. And sometimes, people take the review down after you talk.
Here’s a sample reply:
“Hi Mike, sorry you weren’t happy. We try to meet every customer’s expectations and it sounds like we missed the mark. I’d be glad to talk and see how we can make it right.”
Use Testimonials in More Places Than You Think
People expect to see reviews online. But you can also use them in:
- Yard signs
- Brochures
- Flyers
- Email newsletters
- Job site boards
Anywhere people might see your name, it helps to show proof you do solid work.
Final Thoughts
Customer reviews are free, real, and powerful. But they don’t do much if they just sit on Google.
Ask for them. Share them. Organize them. And let your customers help you get more customers.
At FenceWebs, we’ve been helping fence contractors show off their work online for over five years. We build websites, run ads, and make sure people find you and trust you. If you want help using your reviews the right way, just reach out.
Good work deserves good attention. Let your happy customers speak for you.
