Running a fence business isn’t easy. There’s a lot to juggle. Jobs to manage, crews to organize, and customers to keep happy. But when it comes to getting more leads and building a solid name, there’s something fence companies can pick up from the big guys.
Big brands didn’t get where they are by chance. They follow patterns that work. And while you don’t need a million dollar budget, you can still apply the same ideas.
Here are ten simple, practical things fence companies can learn from big brands.
1. Your Brand Is More Than a Logo
Big brands spend time making sure their name, colors, and style match across everything they do. That builds trust.
Fence companies can do the same. Pick a clean, easy to read logo. Use the same colors and fonts on your trucks, signs, website, and ads. Make it easy for people to remember you.
2. Make Your Website Work Like a Salesperson
Your website should do more than just exist. It should help close jobs.
Big brands build websites that answer questions fast, load quickly, and guide users step by step. Fence companies should:
- Keep the site simple and mobile friendly
- Show real photos of past work
- Add clear calls to action (“Get a Free Quote”)
- Make contact info easy to find
Your site doesn’t have to be fancy. It just needs to work.
3. Use SEO to Get Found Without Paying for Every Click
SEO (Search Engine Optimization) is how your site shows up when people Google “fence company near me.”
Big brands have whole teams working on SEO. You don’t need that. But you should:
- Add keywords people actually search for (“vinyl fence repair in Dallas”)
- Write about your services, locations, and common questions
- Keep your site updated every few months
It takes time, but good SEO means steady leads without paying for ads.
4. Own Your Google Business Profile
Big brands don’t ignore their online listings. You shouldn’t either.
Claim and update your Google Business Profile. Add photos, services, hours, and location. Ask happy customers to leave reviews. Reply to all reviews, good or bad.
This helps you show up in local map results. It builds trust.
5. Run Simple, Clear Ads
Big brands don’t confuse people with long, wordy ads. Their message is clear.
Fence companies can run Facebook or Google ads that say what you do, where you do it, and why someone should call you.
Example: “Need a fence? We install wood, vinyl, and chain link in Tampa. Free quotes. Call now.”
Keep it short and direct. Use real photos, not stock pictures.
6. Stick With What Works (Then Improve It)
Big brands don’t change their ads every week. They test ideas, find what works, then make small changes.
Fence companies often give up too fast. If a Facebook ad doesn’t work in two days, they stop it. Instead, look at what’s working:
- Which photos get clicks?
- What offers get calls?
- What days get the most leads?
Track your numbers, then adjust.
7. Use Social Proof
People trust people. Big brands show reviews, customer stories, and photos all the time.
You should too.
- Share photos of finished jobs
- Post short video walkarounds
- Ask customers to leave reviews
- Screenshot good texts and post them (with permission)
Show that real people trust you. That works better than any sales pitch.
8. Answer Questions Before They’re Asked
The best brands make things simple. They know what customers worry about, and they answer those questions up front.
Fence companies should do the same. On your website, answer things like:
- How long does installation take?
- Do you pull permits?
- What kind of warranty do you offer?
- Can I choose the fence style?
Less confusion means more trust.
9. Keep Your Name in Front of People
Big brands don’t stop advertising just because business is good. They stay visible. So when someone does need them, they’re the first name that pops up.
Fence companies should:
- Post on Facebook or Instagram once or twice a week
- Send short emails to past customers every few months
- Run low cost retargeting ads to stay on people’s minds
You don’t need to post every day. Just stay present.
10. Build Systems, Not Just Projects
Big brands think in systems. They don’t guess. They plan.
Even if you’re a small crew, fence companies can build systems too. For example:
- A checklist for each type of fence job
- A standard way to follow up after a quote
- A calendar for checking and updating your website and ads
When you treat your business like a brand, not just a job site, it runs smoother. You stress less.
Final Thoughts
You don’t have to be a giant company to act like one. Small steps can make a big difference. Pick one or two ideas from this list, try them for 30 days, and see what happens.
At FenceWebs, we work only with fence companies. We’ve seen what works. If you want help making your business easier to run and more likely to get leads, reach out. No pressure.
This isn’t magic. It’s just smart, steady work. And it adds up.
