Welcome, fence contractors! If you’re running a fencing business, you’ve likely heard terms like “landing page” and “website page” thrown around in marketing discussions. But what do they mean, and how can they help your business grow? At FenceWebs, we’ve been helping fence companies like yours for over five years with website design, SEO, local SEO, GBP optimization, Facebook ads, Google ads, and organic ranking. Today, we’ll break down the difference between a landing page and a website page in simple terms so you can use them to get more customers.
Why Does This Matter to Your Fencing Business?
Your online presence is key to winning new clients. Whether someone finds you through a Google search, a Facebook ad, or a local listing, you need the right tools to turn them into a customer. That’s where landing pages and website pages come in. They each have unique jobs to help your fence company stand out and bring in leads.
Understanding the difference can save you time, money, and effort. It can also boost your marketing results, whether you’re advertising chain-link fences, wooden fences, or custom installations.
What Is a Website Page?
A website page is like a room in your online “house.” Your website (e.g., www.YourFenceCompany.com) is the whole house, and each page serves a purpose. These pages give visitors a full picture of your fencing business.
Think of your website as a digital storefront. It’s where people learn about you, your services, and why they should trust you. Common website pages include:
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Home Page: Welcomes visitors and gives a quick overview of your fencing services.
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About Us Page: Shares your story, experience, and why you’re the go-to fence contractor.
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Services Page: Lists your offerings—wood fences, vinyl fences, repairs, etc.
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Contact Page: Shows your phone number, email, and a form to reach you.
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Gallery Page: Displays photos of your past fence projects to impress clients.
Website pages are built to inform and build trust. They let visitors explore at their own pace. For example, a customer might check your services, read reviews, and then call for a quote.
What Is a Landing Page?
A landing page is different—it’s a special page with one clear goal: get visitors to take action. Imagine it as a “welcome mat” for a specific marketing campaign. You send people here from ads (like Google Ads or Facebook Ads) or emails to focus them on one thing.
For fence contractors, a landing page might aim to:
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Get a customer to request a free quote.
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Book a consultation for a new fence installation.
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Sign up for a discount on fence repairs.
Unlike a website page, a landing page cuts distractions. It doesn’t have a menu with lots of links or extra info. It’s simple, direct, and designed to convince someone to act fast.
Key Differences Between a Landing Page and a Website Page
Let’s break it down simply. Here’s how landing pages and website pages compare:
|
Feature |
Website Page |
Landing Page |
|---|---|---|
|
Purpose |
Inform, educate, and let visitors explore |
Drive one specific action (e.g., get a quote) |
|
Navigation |
Has menus and links to other pages |
Limited or no navigation to keep focus |
|
Content |
Broad info about your business |
Targeted info for one goal or offer |
|
Use Case |
General browsing (e.g., learn about you) |
Ads, campaigns, or special promotions |
|
Design |
Detailed, with photos, reviews, etc. |
Simple, bold, and action-focused |
A website page is like a brochure—full of info. A landing page is like a megaphone—shouting one clear message.
Why Fence Contractors Need Website Pages
Your website is your online home base. It’s where people go to learn about your fencing business. A strong website builds trust and shows you’re professional.
For example, a customer searching “fence contractors near me” might land on your home page. They’ll see your services, check your gallery of chain-link or wooden fences, and read about your five years of experience. This helps them feel confident in choosing you.
Website pages also help with SEO (search engine optimization). By adding keywords like “fence installation” or “local fence repair,” you rank higher on Google. At FenceWebs, we optimize these pages to get you found by more clients.
Why Fence Contractors Need Landing Pages
Landing pages are your secret weapon for turning clicks into customers. When you run Google Ads or Facebook Ads, you don’t want people wandering around your website. You want them to act—fast!
Say you’re running a Facebook ad for “20% off vinyl fence installation.” A landing page for this ad would:
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Highlight the discount in a big, bold headline.
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Show a short form to request a quote.
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Include a button like “Claim Your Deal Now!”
This keeps visitors focused. They’re more likely to fill out the form than if they got lost on your services page. At FenceWebs, we design landing pages to boost your ad results.
How Landing Pages Boost Your Marketing
Landing pages are perfect for your marketing efforts. Here’s why they work for fence contractors:
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Focus on One Goal: A landing page for “free fence quotes” gets more sign-ups than a busy website page.
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Work with Ads: Pair them with Google Ads or Facebook Ads to target specific customers.
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Track Results: You can see how many people signed up from your ad—easy to measure!
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Save Money: By getting more leads from ads, you make the most of your budget.
Imagine a customer clicks your ad for “emergency fence repair.” They land on a page that says, “Need a Fix Fast? Get Your Free Quote!” They fill out the form, and you’ve got a new lead.
When to Use a Website Page
Website pages are best for everyday use. Use them when:
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Customers search for you on Google.
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You want to show off your full range of fencing services.
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Someone needs to learn about your team or see project photos.
Your website is always “on,” ready for anyone browsing online. It’s your 24/7 salesperson.
When to Use a Landing Page
Landing pages shine in targeted campaigns. Use them when:
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You run Google Ads for “affordable fence installation.”
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You post a Facebook ad for a seasonal discount.
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You email clients about a special offer.
They’re built to grab attention and get results fast. For example, a landing page for “50% off fence staining” can fill your schedule in days!
Tips for a Great Website Page
To make your website pages work for your fencing business, keep these tips in mind:
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Use Clear Words: Say “We install durable wooden fences” instead of fancy jargon.
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Add Photos: Show off your best fence projects—clients love visuals.
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Include Contact Info: Make your phone and email easy to find.
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Optimize for SEO: Use keywords like “fence contractor in [your city]” to rank higher.
At FenceWebs, we build websites that are simple, professional, and ready to impress.
Tips for a Great Landing Page
Want a landing page that wins customers? Try these:
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Bold Headline: “Free Fence Quote in 24 Hours!” grabs attention.
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Simple Form: Ask for name, phone, and project type—keep it short.
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Strong Button: Use “Get My Quote” or “Claim My Discount” to push action.
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Show Value: Mention “5+ years serving fence clients” to build trust.
We at FenceWebs craft landing pages that turn ad clicks into real leads for you.
How They Work Together
Your website and landing pages are a team. Your website brings in visitors and builds trust. Your landing pages grab leads from ads or promotions. Together, they grow your fencing business.
For example, a customer finds your site via Google, browses your services, and likes your work. Later, they see your ad for “free fence estimates” and hit a landing page. They sign up, and you’ve got a new job!
Real Example for Fence Contractors
Let’s say you’re a fence contractor in Texas. Your website has a home page, services page (wood, vinyl, chain-link), and contact page. A customer browses and learns about you.
You then run a Google Ad for “cheap fence repair in Texas.” It links to a landing page with a headline: “Fix Your Fence Today—Free Quote!” They fill out a form, and you call them back. That’s the power of both tools working together.
Why Choose FenceWebs?
At FenceWebs, we’ve spent five years helping fence contractors like you. We know your industry—chain-link, wooden, vinyl, or custom fences. Our services—website design, SEO, local SEO, GBP optimization, Facebook ads, and Google ads—get you noticed.
We can build a website to showcase your skills and landing pages to turn ads into leads. Our goal is simple: help you get more customers and grow your business.
Final Thoughts
So, what’s the difference? A website page is your online brochure, full of info to explore. A landing page is your action tool, pushing one goal like a free quote. Both are key for fence contractors.
Need help? FenceWebs is here to design your website, optimize it for Google, and create landing pages for your ads. Let’s get more clients calling you for fence installations and repairs. Reach out today and let’s build your online success!
