If you’re a fence contractor trying to grow your business online, you’ve probably heard these terms: landing page and website page.
They sound similar, but they do different jobs.
And knowing the difference can save you money, help you get more leads, and make your marketing a whole lot easier.
Let’s break it down.
First Things First: What’s a Website Page?
A website page is part of your main site. Think of your site as your digital office. It’s got your homepage, your “About Us” page, your service pages, your contact form, maybe a gallery of past jobs.
All of those are website pages.
People who visit these pages usually want to learn about your company. They might be doing research. Maybe they’re comparing you to someone else. Maybe they’re just poking around.
These pages work well for people who already know a little about you or are thinking about hiring a fence company soon.
Examples of Website Pages:
- Home
- Services
- About
- Gallery
- Contact
- Blog
So What’s a Landing Page?
A landing page is different.
It’s not part of your main website. It’s more like a pop up tent set up for one reason: to get someone to do one thing.
Usually, that thing is calling you, filling out a form, or booking a quote.
Landing pages are used in ads like Facebook or Google ads. You send someone straight to that page. No distractions. No links to other parts of your site. Just one message, one goal.
Key Parts of a Landing Page:
- Strong headline
- Clear offer (like “Get a Free Fence Estimate”)
- Call to action (“Call Now” or “Book Your Quote”)
- Short form to collect info
- Photos or proof (if needed)
- No menu bar or outside links
Think of it as a one way street. They land, they read, they act. Or they leave. But if it’s built well, more people will take action.
Why the Difference Matters for Fence Contractors
If you’re running ads and sending people to your homepage, you’re likely losing money.
Your homepage isn’t focused enough. It’s got too many buttons, too many paths. People get lost or distracted.
But with a landing page, you’re giving them one clear next step. It’s built to convert.
Let’s say you’re running a Google ad that says “Top Fence Company in Dallas Free Quote Today.” If someone clicks that ad and lands on your homepage, they have to hunt for the quote form. That’s work.
But if they land on a page that matches the ad, with a headline that says “Dallas Fence Installation Get a Free Quote Today” and a form right there, you make it easy for them.
More people take action. That means more leads for you.
When to Use a Landing Page vs. a Website Page
| Goal | Use a Landing Page? | Use a Website Page? |
|---|---|---|
| Running paid ads | Yes | No |
| Sharing info about company | No | Yes |
| Blogging | No | Yes |
| Showing past work | No | Yes |
| Promoting a special offer | Yes | Maybe |
| Ranking on Google (SEO) | No | Yes |
What Makes a Good Landing Page?
Here’s what we’ve seen work well for fence companies:
- A clear headline. Tell them what you do, fast.
- One offer. Don’t mix it up. Just stick to one message.
- No menu. Don’t let them wander.
- Short form. Ask for name, phone, maybe address. That’s it.
- Call button. Big and easy to tap.
- Mobile ready. Most people will be on their phone.
Keep it simple. Keep it clear.
Common Mistakes to Avoid
- Sending ad traffic to your homepage.
- Using the same landing page for every service. (Build one per service or location.)
- Making people scroll forever. (Short and sharp works best.)
- Asking for too much info. (You don’t need their life story.)
- Using stock photos. (Real job photos build trust.)
Can You Rank a Landing Page on Google?
Short answer: probably not.
Google likes full websites with helpful content. Landing pages usually don’t have enough text or links to rank on their own.
So if you’re hoping to get found through Google searches, focus on building out your main website pages.
Use landing pages for paid ads only.
Do You Need Both?
Yes.
Your website is your home base. It helps you show up in search, explain who you are, and build trust.
Landing pages are your sales tents. You pitch them when you’re actively trying to grab leads with ads.
They do different things. But together, they work better.
What FenceWebs Can Do for You
We build both.
At FenceWebs, we work only with fence contractors. We’ve been doing it for five years. We know what kind of landing pages get calls, and what kind of website pages help you rank on Google.
We handle:
- Website design (built to convert and rank)
- SEO (get found in your city)
- Google Business Profile setup and edits
- Facebook Ads
- Google Ads
- Local SEO (maps + reviews)
- Organic ranking strategies
If you want your phone to ring more and your name to show up more, we can help.
Want to see what your site might be missing? Or how your current ads are doing? Just ask.
Final Thought
Landing pages and website pages aren’t the same. Don’t treat them like they are.
Know when to use each. Know why. And keep it simple.
If you’re not sure how to start, that’s what we’re here for.
