Running a fence company isn’t just about building strong fences. It’s about building trust too. If people in your town think of you first when they need a fence, that’s when the game changes.
That kind of trust doesn’t come from luck. It comes from smart moves, good service, and showing up in the right places. In this post, we’ll walk through what helps some fence contractors become the go-to name in their city. No fluff. Just clear steps that work.
Start With What People See First: Your Website
Most people search online when they need a fence contractor. If your website looks old or takes forever to load, you’ve lost them.
Make sure your site is:
- Mobile friendly (works well on phones)
- Easy to use
- Quick to load (3 seconds or less)
- Clear about what you do
Put your phone number where it’s easy to find. Add a form so people can reach out fast.
Add real photos of your work. Stock photos don’t build trust.
Also, include customer reviews right on the site. Social proof matters.
Be Easy to Find on Google
If you’re not on the first page of Google, you’re losing leads.
Here are the basics to cover:
- Set up your Google Business Profile (the one that shows in Maps)
- Make sure your name, address, and phone number are the same everywhere online
- Ask happy customers to leave reviews
- Add photos to your profile (before/after pics work well)
Local SEO matters. This means making sure your website has pages for the towns you serve. Use the town names in the page titles and headings.
For example:
Bad title: “Fence Installation”
Good title: “Fence Installation in Plano, TX – Wood, Vinyl, Chain Link”
Google likes details. So do people.
Use SEO to Rank Higher Over Time
SEO (search engine optimization) helps your site show up in search results.
It takes time, but it pays off.
Here’s what to focus on:
- Add a blog to your site
- Write about common fence questions
- Use simple, clear words
- Add town names in your posts
Example blog topics:
- How to Choose the Right Fence for Your Yard in Austin
- 5 Fence Maintenance Tips for Homeowners in Raleigh
- Wood vs. Vinyl Fences: What Works Best in Your Area
Google likes websites that keep adding helpful content. It shows you care.
Run Google Ads to Get Fast Leads
SEO is a slow climb. Ads get you calls right away.
If your budget allows, Google Ads are a smart way to stay visible.
Here’s how it works:
- You pick the towns you want to target
- You choose the keywords (like “fence company near me”)
- You only pay when someone clicks
Make sure the ads send people to a page that matches what they searched for. Don’t just send everyone to your home page.
Don’t Ignore Facebook Ads
Most people scroll Facebook while sitting on the couch. That’s where you show up.
With Facebook Ads, you can:
- Show off a fence project you just finished
- Run a “free estimate” ad to get leads
- Target people by location, age, or even interests
It doesn’t cost a lot. Even $50 a day can help get your name out there.
Use real photos. Talk like a real person. Keep it simple.
Get Local Links
Links from other sites help your rankings. But not just any links.
Look for these:
- Local chamber of commerce
- Local news sites
- Sponsorships (Little League, schools, etc.)
- Guest posts on local blogs
If you’re part of a community, people notice. Google does too.
Ask for Reviews, Every Time
Reviews matter. They don’t just help with SEO. They help people decide.
Train your crew to ask for a review once the job is done. Or send a text with a review link.
Make it easy.
Don’t wait weeks to ask. Ask while the job is fresh.
Build a Brand, Not Just a Business
People remember names, logos, and trucks that stand out.
Pick a clean logo. Stick to two main colors. Put it on everything:
- Yard signs
- Hats and shirts
- Trucks
- Invoices
Use the same voice online. Be clear. Be kind. Answer questions. That’s how trust grows.
Be Active in Your City
If people see your name at school fundraisers, sports games, and local events, they think of you first.
You don’t have to spend big. Even a table at a community event helps.
It’s not just about ads. It’s about being seen.
Keep It Simple for Customers
Make it easy to:
- Get a quote
- Book a time
- Ask questions
Respond fast. Even a “Thanks for reaching out, we’ll get back to you soon” helps.
Don’t make them chase you.
Use Before/After Photos
These work better than words. A good photo shows what you can do.
Take pictures from the same angle. Show the yard before and after.
Post them on:
Pictures sell. Simple as that.
Follow Up
If someone reaches out but doesn’t book, follow up.
Send a quick text or email. Not pushy. Just helpful.
“Hey, just checking in. Still need help with that fence?”
Sometimes people just get busy.
Train Your Crew to Care
Good service is the best ad you can run.
Your crew is your brand. If they’re kind, clean, and polite, customers remember.
That turns into reviews. And referrals.
A great job gets seen by the neighbors.
Summary: Make It Easy to Choose You
Here’s a quick list to check off:
| Task | Why It Matters |
|---|---|
| Clean, mobile-friendly site | First impression counts |
| Google Business profile | Shows up in Maps |
| SEO for local pages | Get found by nearby homeowners |
| Blog with fence tips | Builds trust, helps rankings |
| Google Ads | Get leads fast |
| Facebook Ads | Stay in front of your audience |
| Ask for reviews | Builds trust and rankings |
| Show real photos | Helps people picture your work |
| Branded gear and trucks | Makes you look sharp and pro |
| Fast follow-up | Closes deals others miss |
You don’t have to do it all at once. Start small. Stick with it.
If you stay active online and keep your service tight, your name will stick.
And when people say, “Who should I call for a fence?” your name will be the one they remember.
Need help with any of this? That’s what we do at FenceWebs. We’ve been helping fence contractors get found, get leads, and grow for over 5 years. Reach out any time. No pressure. Just straight talk.
