Most fence contractors are great at building fences. Wood, vinyl, chain link, you name it. But when it comes to websites, that’s a different story.
A lot of fence companies either don’t have a website or have one that looks like it hasn’t been touched in ten years. If that sounds familiar, don’t worry. You’re not alone, and it’s easier to fix than you might think.
Let’s talk about what makes a good fence contractor website, why it matters, and how it helps you get more jobs.
Why Your Website Matters More Than You Think
People don’t look in the Yellow Pages anymore. They Google. If your website looks old or doesn’t work right on a phone, they’ll click away.
Even if you’re the best fence guy in town, a bad website makes you look second rate. First impressions happen fast. A clean, clear, and easy to use site can be the difference between a lead and a bounce.
What Your Website Needs
Here’s a short list of what a good fence website should include:
- Clear business name and logo
- Phone number at the top
- Simple navigation
- Good photos of your work
- A list of services
- Customer reviews
- Quote request form
- Mobile-friendly design
- Fast loading speed
- SEO basics covered
Now, let’s walk through these step by step.
Make Your Name and Contact Info Obvious
People don’t want to hunt for your phone number. Put it right at the top. Make it click to call. Add your email, too.
Your logo should be clear and sharp. Don’t stretch it or use a low quality version. This is your brand. Treat it like it matters.
Keep Navigation Simple
Nobody wants to click through five menus to find out if you install aluminum fences. Keep your menu short. Use labels like:
- Home
- Services
- About
- Gallery
- Reviews
- Contact
That’s enough. If someone wants to learn more, they’ll click.
Show Off Your Work
Photos sell. One good picture of a clean, straight fence tells a better story than any paragraph.
Use real pictures from your jobs. Don’t use stock photos. People can tell.
Add a gallery page. Or better yet, put a few strong photos right on your homepage.
List Your Services Clearly
Not every fence company installs every type of fence. Be clear about what you do. Wood? Vinyl? Chain link? Commercial work?
List it out. Make it easy for people to know what you offer.
You can break it into sections:
| Fence Type | Offered? |
|---|---|
| Wood | Yes |
| Vinyl | Yes |
| Chain Link | Yes |
| Aluminum | No |
| Custom Gates | Yes |
Don’t make visitors guess. Just tell them.
Add Reviews That Feel Real
Reviews matter. They build trust.
Use short quotes from happy customers. Add names and towns if they’re okay with it. Even better, ask for a photo of the finished job.
If you have Google reviews, link to them. If not, start asking for them after each job.
Use a Simple Quote Form
People don’t always want to call. Make it easy to ask for a quote online.
Keep the form short. Name, phone, email, address, fence type, a short message. That’s enough.
Don’t ask for too much. The more you ask, the fewer people will fill it out.
Make Sure It Works on Phones
Most people will find you on their phones. If your site looks bad or is hard to use on mobile, you’re losing leads.
Test it yourself. Pull up your site on your phone. Is it easy to read? Can you tap the buttons? Does it load fast?
If not, it’s time for a change.
Load Speed Matters
Slow websites lose visitors. People won’t wait more than a few seconds.
Big photo files, clunky design, or bad hosting can slow you down. A good developer will know how to fix this.
Use small image files. Don’t overload the page with videos or popups.
SEO: Get Found on Google
SEO means making your site show up when people search for things like “fence company near me” or “vinyl fence install in Dallas.”
You don’t have to know all the tech stuff, but your site should:
- Use your city and service keywords
- Have page titles and meta tags
- Use proper heading tags (like H1, H2, etc.)
- Link to your Google Business Profile
- Get listed in local directories
If your site doesn’t do this, it’s time to fix it.
Google Business Profile (GBP)
Your website should link to your GBP, and your GBP should link back to your website.
Make sure your name, address, and phone match exactly across both. That helps your local ranking.
Add photos, hours, service areas, and respond to reviews.
Facebook and Google Ads
Ads help get traffic fast. But if your site is bad, those clicks go to waste.
If you’re running ads, your site should be ready for them. Clean design. Clear calls to action. Fast load speed.
You don’t want to pay for clicks that bounce right away.
What a Bad Website Looks Like
To help paint a picture, here are some signs of a weak site:
- Old school design with flashy animations
- Hard to read fonts or tiny text
- No mobile version
- No clear call to action
- Outdated photos or broken links
If your site has more than one of these, it’s probably time for a new one.
What a Good Website Feels Like
You want people to land on your page and think: “This company is the real deal.”
It should feel:
- Clean and simple
- Honest and real
- Easy to use
- Trustworthy
Think of it like a handshake. If it feels firm and friendly, people stick around.
Why FenceWebs Might Be a Good Fit
We’ve been building websites just for fence contractors for five years. That’s all we do.
We speak your language. We know what your customers search for. And we know how to turn clicks into calls.
We don’t do fluff. We build websites that bring you jobs.
Final Thoughts
You don’t need a fancy website. You need one that works.
One that helps people find you, trust you, and reach out. That’s it.
If your current site isn’t doing that, it might be holding you back.
You build strong fences. Let your website do the same for your business.
