Running a fence company is no small task. You’re juggling client calls, scheduling jobs, and managing your crew. Marketing your business might feel like one more thing you don’t have time for.
But good news! There are free tools that can make your life easier. These tools help you get more customers, stay organized, and grow your fence business without spending a dime.
At FenceWebs, we’ve spent five years helping fence contractors like you with website design, SEO, local SEO, GBP optimization, Facebook ads, Google ads, and organic ranking. We know what works. In this blog, we’ll share five free tools every fence business should use to save time and attract more clients.
1. Google My Business: Get Found Locally
Your customers are searching for fence contractors nearby. Google My Business (GMB) puts your business on the map—literally. It’s a free tool to manage how your company shows up on Google Search and Maps.
Why It’s Great for Fence Contractors
A strong GMB profile helps you appear in local searches like “fence company near me.” It shows your contact info, hours, and reviews. Customers can find you without clicking a website.
How to Use It
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Sign up at business.google.com and claim your business.
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Add your address, phone number, and website.
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Post photos of your fencing projects to grab attention.
Pro Tip
Ask happy customers to leave reviews on your GMB profile. More reviews mean more trust, which leads to more calls.
2. Canva: Create Eye-Catching Graphics
You don’t need to be a designer to make professional-looking flyers or social media posts. Canva is a free tool that lets you create stunning visuals easily. It’s perfect for promoting your fence business.
Why It’s Great for Fence Contractors
Good visuals make your business stand out. Use Canva to create flyers for local events or posts for Facebook and Instagram. Show off your best fence installations to attract customers.
How to Use It
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Sign up for a free account at canva.com.
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Choose templates for flyers, social media posts, or business cards.
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Add your logo, photos, and text to customize designs.
Pro Tip
Use Canva to create “before and after” images of your fencing projects. These grab attention and show your skills.
3. Google Analytics: Track Your Website Visitors
Want to know how many people visit your website? Google Analytics is a free tool that shows you who’s checking out your site and what they’re doing there. It’s a must for any fence business with a website.
Why It’s Great for Fence Contractors
Understanding your website traffic helps you know what’s working. Are people finding your site through Google? Are they clicking your contact page? Google Analytics tells you.
How to Use It
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Sign up at analytics.google.com and add a tracking code to your website.
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Check reports to see where visitors come from (like Google or Facebook).
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Look at which pages keep people on your site the longest.
Pro Tip
Focus on your “Contact Us” page. If it’s not getting clicks, you might need a better call-to-action, like “Get a Free Quote Today!”
4. Hootsuite: Schedule Social Media Posts
Social media is a powerful way to reach local customers. Hootsuite lets you manage and schedule posts for free. It saves you time while keeping your Facebook and Instagram active.
Why It’s Great for Fence Contractors
Posting regularly on social media builds trust with potential clients. Hootsuite lets you plan posts in advance, so you don’t have to post manually every day. Show off your latest fence projects to stay top of mind.
How to Use It
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Sign up for a free account at hootsuite.com.
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Connect your Facebook and Instagram accounts.
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Schedule posts for the week, like project photos or customer testimonials.
Pro Tip
Post at least three times a week. Share a mix of project photos, tips (like “How to Maintain Your Wooden Fence”), and special offers.
5. AnswerThePublic: Find What Customers Are Searching
Want to know what your customers are typing into Google? AnswerThePublic is a free tool that shows you popular search questions. It’s like a window into your customers’ minds.
Why It’s Great for Fence Contractors
Knowing what people search for helps you create content they care about. For example, if locals search “how much does a vinyl fence cost,” you can write a blog or post about it. This boosts your chances of ranking on Google.
How to Use It
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Go to answerthepublic.com and type in keywords like “fence” or “fencing.”
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Look at the list of questions and phrases people search.
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Use these ideas for blog posts, FAQs on your website, or social media content.
Pro Tip
Create a FAQ page on your website using AnswerThePublic results. Answer questions like “What’s the best fence for privacy?” to attract more visitors.
Bonus Tips to Get the Most Out of These Tools
These tools are powerful, but you need to use them right. Here are some extra tips to help your fence business shine:
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Be Consistent: Update your GMB profile and social media regularly. Consistency builds trust with customers.
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Show Your Work: Use Canva and Hootsuite to share photos of your fencing projects. Visuals sell your skills better than words.
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Track Results: Check Google Analytics monthly to see if your website is getting more visitors. Adjust your strategy if needed.
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Listen to Customers: Use AnswerThePublic to create content that answers real customer questions. This helps you rank higher on Google.
Why Free Tools Matter
You don’t need a big budget to grow your fence business. These free tools level the playing field. They help you reach more customers, look professional, and save time.
A Quick Comparison of the Tools
|
Tool |
What It Does |
Best For |
|---|---|---|
|
Google My Business |
Shows your business on Google Search and Maps |
Local visibility and reviews |
|
Canva |
Creates flyers and social media graphics |
Marketing materials |
|
Google Analytics |
Tracks website visitors and behavior |
Understanding your audience |
|
Hootsuite |
Schedules social media posts |
Social media management |
|
AnswerThePublic |
Shows what customers search online |
Content ideas and SEO |
How FenceWebs Can Help
At FenceWebs, we’ve helped fence contractors grow for five years. We know the fencing industry inside and out. Our services—like website design, SEO, local SEO, GBP optimization, Facebook ads, Google ads, and organic ranking—can take your business to the next level.
These free tools are a great start, but professional marketing can make a bigger impact. A custom website or targeted ads can bring in more leads than ever. Want to learn more? Contact us at FenceWebs for a free consultation.
Start Using These Tools Today
You don’t need to be a tech expert to use these tools. They’re free, easy to learn, and built to help your fence business grow. Start with one or two, and add more as you get comfortable.
Which tool will you try first? Google My Business to get more local calls? Canva to create a flyer? Whatever you choose, these tools can save you time and bring in more customers.
Final Thoughts
Running a fence company is hard work, but marketing doesn’t have to be. Tools like Google My Business, Canva, Google Analytics, Hootsuite, and AnswerThePublic are free and simple to use. They help you reach more clients, look professional, and stay organized.
Try them out today. Your fence business deserves to stand out in your community. If you need help with marketing, FenceWebs is here to support you every step of the way.
