5 Free Tools Every Fence Business Should Use
Running a fence company isn’t just about building strong fences. It’s also about getting found, staying organized, and reaching the right people. And that takes the right tools.
Good news? Some of the best tools don’t cost a dime. You don’t need a big budget to get results. You just need to use what’s already out there.
Here are five free tools that can help your fence business grow. We use and recommend these at FenceWebs, and we’ve seen real results.
1. Google Business Profile (GBP)
If you’re not on Google, you’re invisible.
Your Google Business Profile is often the first thing people see when they search “fence company near me.”
Why it matters:
- Shows up on Google Maps
- Lets people call you with one click
- Shows reviews and business hours
Tips to get the most out of it:
- Add clear photos of your work
- Keep hours updated
- Reply to every review, even the bad ones
- Post updates weekly (specials, recent jobs, tips)
This tool alone can bring in leads without spending a dollar on ads.
2. Google Search Console
This tool tells you how your website is doing on Google.
Think of it as a health check for your site. It shows what keywords bring people to you and warns you if Google can’t read your pages.
Top features:
- See what people type to find you
- Spot broken pages or errors
- Check if your site shows up on mobile
How to use it:
- Log in with your Google account
- Add your site and verify it
- Check it once a week
If you’re not ranking, this tool helps you figure out why.
3. Facebook Business Suite
You don’t need to be a social media expert. But staying active on Facebook helps build trust.
Facebook Business Suite lets you manage posts, comments, and messages all in one place. It also shows how your posts are doing.
Why it’s useful:
- Schedule posts in advance
- Reply to messages quickly
- Get simple reports on likes, comments, and shares
Fence work is visual. Show before and after photos. Share customer reviews. Post short videos of installs.
You don’t need to go viral. Just stay in front of people.
4. Canva
Your photos matter. Blurry, dark, or boring pictures won’t make people call you.
Canva is a free design tool that helps you create good looking graphics. No design skills needed.
Great for:
- Facebook and Instagram posts
- Flyers and quote sheets
- Website images
You can pick a template, drop in your photos, and add your logo. It makes your business look polished.
Even small things like clear images and matching colors make a difference.
5. Google Keyword Planner
Want more leads? Then you need to know what people are searching for.
Google Keyword Planner shows real search terms people type into Google. That helps you write better website text or pick the right ads.
Use it to:
- Find what people type (“wood fence cost” vs “vinyl fence install”)
- Pick the best words for your site
- Avoid guessing what to say
You do need a Google Ads account to use this tool, but you don’t have to run ads.
Try searching for your city plus your service. See what comes up. Build your website or blog around those terms.
How These Tools Fit Together
Each tool does one part of the job. Together, they cover all the basics:
| Tool | What It Helps With |
|---|---|
| Google Business Profile | Local search and reviews |
| Google Search Console | Website health and keywords |
| Facebook Business Suite | Social media posts and messages |
| Canva | Visual content |
| Google Keyword Planner | Search terms and content ideas |
You don’t need to use all five at once. Start with one or two. Build a habit. Set a reminder once a week to check in.
Even 30 minutes a week can move you ahead of your competitors who aren’t doing anything.
Common Mistakes to Avoid
- Ignoring reviews – A bad review left unanswered looks worse than the review itself.
- Never updating your GBP – If your hours are wrong or you don’t have photos, people may skip you.
- Only posting when business is slow – Be consistent. Don’t just post when you need leads.
- Not tracking what works – If a blog post brings calls, write more like it.
- Giving up too soon – These tools take time, but they pay off.
Final Thoughts
You don’t need to be a tech whiz. You don’t need to pay for everything. You just need to show up where people look.
At FenceWebs, we use these tools daily for our clients. They work because they match what people already do: search Google, check reviews, scroll Facebook.
Start simple. Be consistent. Don’t wait for the perfect plan. Just take action.
If you need help setting any of these up, reach out. We speak fence. We keep it simple. And we help you grow.
Let’s build your business, not just your fences.
