Running a fence company isn’t just about building fences. It’s also about building trust. And trust starts with the first thing people see—your online presence. In today’s world, most homeowners check you out online before calling. So, what kind of first impression are you making?
Let’s walk through how you can show up like a pro and earn more leads.
Why First Impressions Matter
People make quick decisions. They’ll decide if your company is worth their time in just a few seconds. That’s how long it takes for your website, Google listing, or social media page to either pull them in or send them running.
A clean, easy to use website and clear online info make you look reliable. A messy site, outdated info, or missing photos do the opposite.
Your Website: The Front Door
Think of your website as your shop window. If it looks sharp and well kept, people will stop and look. If it’s cluttered or slow to load, they’ll move on.
Here’s what your website should have:
- Fast load time (under 3 seconds)
- Clear navigation (easy menu, contact info up top)
- Mobile-friendly design (most people browse on phones)
- Photos of your work (before and afters are great)
- Strong calls to action (like “Get a Free Quote”)
- Clear services list (let people know what you build)
- Trust elements (badges, reviews, warranty info)
If your site looks like it’s from 2010, it might be time for an update.
Google Business Profile: Your Local Billboard
Before they visit your website, many folks check your Google Business Profile (GBP). That little box that shows your hours, phone number, photos, and reviews? That’s your digital billboard.
Here’s how to get it right:
- Make sure your info is accurate (name, phone, hours)
- Add high-quality photos (real jobs, team photos, trucks)
- Get reviews regularly (and reply to each one)
- Use categories that match your services
- Post updates weekly (project pics, tips, special offers)
Having a strong GBP builds local trust fast. It helps your ranking too.
SEO and Local SEO: Be Where They Look
Search Engine Optimization (SEO) is about helping people find you on Google. Local SEO does the same, but it focuses on your area.
For example, when someone types “fence contractor near me,” you want to show up. If you don’t, they’ll call the one who does.
Here’s how to improve your chances:
- Use your city name often (“fence installation in Springfield”)
- Add location pages if you serve more than one area
- Include keywords in headings, titles, and image names
- Get listed in local directories (like Yelp or Angie’s List)
- Get backlinks from other local businesses
None of this is hard, but it takes time and know how. That’s where a good marketing agency can help.
Facebook Ads: Stop the Scroll
Homeowners scroll Facebook while watching TV. You can catch their eye with the right ad. But it has to feel real, not like a sales pitch.
What works best?
- Before and after photos
- Short videos of your team working
- Simple text (“Need a new fence before winter? Let’s talk.”)
- Clear call to action (“Message us for a free quote”)
Boost posts in your service area. Run ads during the seasons when people usually book fences, like spring and fall.
Google Ads: Be at the Top
Google Ads let you show up first when someone searches for fence services. You pay per click, but if done right, it’s worth it.
Here’s how to keep it simple and smart:
- Choose the right keywords (“wood fence repair,” not just “fence”)
- Write clear ad copy (mention location and service)
- Use ad extensions (like phone numbers or reviews)
- Set a daily budget you can afford
- Track which ads bring calls
It’s easy to waste money on bad ads. So if you’re not sure how to do it, get help.
Photos: Show What You Build
People want to see your work before they hire you. Good photos build trust fast. They also help with Google and Facebook.
Tips for better photos:
- Take shots at different angles
- Shoot on sunny days
- Show close ups and wide views
- Keep the area clean
- Show people working (with safety gear on)
Make sure to post photos often. Add them to your website, GBP, Facebook, and Instagram.
Reviews: Let Others Do the Talking
People believe other people. A good review goes a long way.
Ask happy customers to leave one. Make it easy by sending them a direct link. Thank them after.
Don’t panic over the odd bad review. Just reply kindly and fix the issue if you can. That shows you care.
Keep It Consistent
The key to looking pro online is to be consistent. Your logo, phone number, name, and brand colors should be the same across your website, Google, Facebook, and anywhere else you’re listed.
Mismatch info makes people wonder if you’re still in business. Or worse, if you’re real.
Check your online listings every few months to make sure everything matches.
Talk Like a Human
Your online content should sound like you. Skip the fancy talk. Speak plain and clear.
Instead of saying, “We pride ourselves on exceeding expectations,” try something like, “We show up on time, clean up after ourselves, and build fences that last.”
That feels real. And that’s what people want.
Final Thoughts
You don’t have to do everything at once. Start with your website and Google profile. Then move to ads and SEO.
If you’re not sure where to begin, ask someone who does this every day. At FenceWebs, we work only with fence contractors, so we know what works.
The goal is simple: help you look like the pro you are, and bring in more of the right jobs.
Got questions? Let’s talk.
Want help making your fence company stand out online? FenceWebs is here for that. No fluff, just stuff that works.
