Your website is the face of your fence business online. If it feels old or clunky, you’re likely losing customers. People expect things to be fast, clear, and easy. If your site doesn’t do that, they’ll leave.
So, how do you know it’s time for a new look or better setup? Here are seven clear signs that your fencing website needs a redesign.
1. Your Website Looks Like It’s From 2010
First impressions matter. If your site looks dated, people may think your work is too.
Try this: pull up your site on your phone and on a computer. Compare it to a competitor’s site that looks modern. If yours feels cluttered, has small text, or weird colors, it’s time to refresh it.
Design trends change. What looked fine five or ten years ago might now feel messy or old. A clean, simple layout with clear pictures and text works best.
2. It Doesn’t Work Well on Mobile
Most people search for services on their phones. If your site doesn’t load right or is hard to tap through, they won’t stick around.
Does your menu work on mobile? Can users click your phone number to call? Is it easy to scroll and read?
Google also cares. If your site doesn’t work well on phones, it won’t rank high in search results.
3. You’re Not Getting Any Leads
A pretty site is nice, but it should also bring in business.
If people visit your site but don’t fill out forms or call, something’s off. Maybe your contact form is too long. Maybe there’s no clear “Call Now” button.
Look at the numbers. If your site has traffic but no leads, it’s time to change the layout, buttons, or copy.
4. Your Site Is Slow
A slow site is a dead site.
Most visitors won’t wait more than a few seconds for a page to load. If yours takes too long, they’ll hit the back button and try the next contractor on Google.
Test your speed at PageSpeed Insights. Anything below a score of 80 means there’s room to improve.
Common problems:
- Big image files
- Old hosting
- Too many plugins (if you use WordPress)
Fixing speed can be as simple as using better image formats or changing your host.
5. You Can’t Update It Easily
Do you have to call your “web guy” every time you want to change a price or add a new photo?
That’s a problem. You should be able to log in and change text, swap out photos, or post a blog without needing help.
Modern websites come with easy tools. If your site doesn’t have that, it’s holding you back.
6. You’re Not Showing Up on Google
Search engines are picky. If your site isn’t built the right way, it won’t show up when people search for fencing services in your area.
Some things that help with this:
- Keywords like “fence contractor in [your city]”
- Good titles and descriptions
- Clean page structure
- Fast loading
- Mobile-friendly design
SEO (search engine optimization) changes a lot. What worked a few years ago may not work now. A redesign lets you fix these problems from the ground up.
7. It Doesn’t Reflect What You Do Anymore
Maybe your site still talks about chain link fences, but now you mostly do custom wood and vinyl.
Or maybe your photos are all from years ago, before you leveled up your craft.
Your website should show who you are right now. That includes:
- The types of fences you build
- Updated photos of recent work
- Clear info about your service area
- Customer reviews
- Any warranties or financing you offer
If the site doesn’t match your work, it’s misleading. That turns people away.
What Happens If You Ignore These Signs?
You may lose leads to other contractors who invested in better sites. You might pay more for ads that lead to a weak site. You could miss out on being found on Google.
In short, a bad website costs you money. A good one helps you make more of it.
What a Good Fencing Website Should Have
Here’s a quick checklist:
- Fast load time (under 3 seconds)
- Mobile-friendly layout
- Clear phone number and contact button
- Simple form (name, phone, project type)
- Photos of your best work
- Reviews from happy customers
- Service area map or list
- Basic SEO setup (titles, keywords, etc.)
You don’t need a huge site. Just one that works.
Common Mistakes Fence Contractors Make
- Using low quality photos
- Not showing prices or ranges
- Writing long paragraphs with no headings
- Forgetting a clear call to action (like “Call Now”)
- Not adding their location on the site
Do You Need to Start From Scratch?
Not always. Sometimes, a few changes can help a lot. But if your site is more than 5 years old or hard to update, a fresh build may be faster and cheaper in the long run.
A redesign lets you fix the structure, clean up the layout, and bring your content up to date.
Final Thought
Your website is more than just an online flyer. It’s a tool to bring in real leads. If it’s not doing that, something needs to change.
At FenceWebs, we build websites made just for fence companies. We also handle Google ads, Facebook ads, SEO, and more. We’ve been doing this for five years, and we know what works.
If you think your site needs a tune up or a full rebuild, get in touch. Let’s get your fence company the website it deserves.
