Welcome, fence contractors! If you’re running a fencing business, your website is often the first impression potential customers get of your services. At FenceWebs, we’ve been helping fence companies like yours succeed online for the last 5 years with website design, SEO, local SEO, GBP optimization, FB ads, Google ads, and organic ranking strategies.
A poorly designed website can drive customers away, while a great one can bring in leads and boost your business. In this blog, we’ll walk through the top 5 website design mistakes fence contractors make and how to fix them. Let’s keep it simple and get started!
Mistake 1: Not Having a Mobile-Friendly Website
Today, most people search for services like fencing on their phones. If your website doesn’t look good or work well on a smartphone, you’re losing customers.
A mobile-friendly site adjusts to fit any screen—phone, tablet, or computer. If buttons are too small to tap or text is hard to read, visitors will leave fast.
How to Fix It
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Test your site on your phone. Does it load quickly? Is it easy to navigate?
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Work with a designer (like us at FenceWebs!) to make your site “responsive.”
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Check loading speed—slow sites frustrate users. Aim for under 3 seconds.
A mobile-ready site keeps customers happy and helps you rank better on Google. Don’t miss out on jobs because your site isn’t phone-friendly!
Mistake 2: Confusing or Cluttered Navigation
Ever visited a website and couldn’t find what you needed? If your menu is messy or confusing, fence customers won’t stick around to figure it out.
Your navigation bar should be simple—think “Home,” “Services,” “Gallery,” “About Us,” and “Contact.” Too many options or hidden pages make it hard for clients to learn about your fencing work.
How to Fix It
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Keep your menu short: 5-7 items max.
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Use clear names: “Fence Installation” beats “Our Craft.”
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Add a “Contact” button that’s easy to spot.
Simple navigation helps clients find your services fast. They’ll call you for a quote instead of clicking away!
Mistake 3: No Clear Call to Action (CTA)
A call to action tells visitors what to do next—like “Call Now,” “Get a Free Quote,” or “Book a Consultation.” Without one, people might browse your site and leave without reaching out.
Fence contractors need strong CTAs. Customers want to know how to hire you for a wood, vinyl, or chain-link fence project.
How to Fix It
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Place a big, bold CTA on your homepage: “Request a Free Fence Quote Today!”
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Repeat CTAs on every page—top, middle, and bottom.
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Make it easy: Link to a phone number, email, or simple form.
A clear CTA turns visitors into leads. Don’t let them wonder how to get in touch!
Mistake 4: Poor Quality Photos or No Gallery
Your fencing work is visual—customers want to see it! Low-quality photos or no gallery at all make your business look unprofessional.
Blurry, dark, or outdated pictures don’t show off your skills. If there’s no gallery, clients can’t picture your beautiful fences in their yard.
Why Photos Matter
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Good images build trust and show your expertise.
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Before-and-after shots prove your value.
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Customers love seeing real projects—wood, metal, or custom fences.
How to Fix It
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Use high-quality, bright photos of your best fence jobs.
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Create a “Gallery” page with categories: residential, commercial, etc.
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Update photos regularly to show recent work.
At FenceWebs, we’ve seen galleries boost interest. Show off your craft and watch leads roll in!
Mistake 5: Ignoring SEO and Local SEO
SEO (Search Engine Optimization) helps your site show up on Google when people search “fence contractor near me.” If you ignore it, customers won’t find you.
Local SEO is even more key for fence contractors. People want a local business they can trust for their fencing needs.
Why SEO Matters
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Most customers search online before hiring.
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Good SEO puts you above competitors.
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Local SEO targets nearby clients ready to buy.
How to Fix It
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Use keywords like “fence installation [your city]” on your site.
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Claim and optimize your Google Business Profile (GBP) with hours, photos, and reviews.
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Add your city and “fence contractor” to page titles and text.
SEO Quick Tips Table
|
Task |
Why It Helps |
How to Do It |
|---|---|---|
|
Add Keywords |
Ranks you on Google |
Use “fence repair [city]” in text |
|
Update GBP |
Shows you in local searches |
Add address, photos, hours |
|
Get Reviews |
Builds trust, boosts ranking |
Ask happy clients to review |
Ignoring SEO hides your site from customers. At FenceWebs, we specialize in SEO and local SEO to get you seen—fix this and grow your business!
Bonus Tips to Boost Your Website
Fixing these mistakes is a great start, but let’s go further. A strong website builds trust and brings in fence jobs all year round.
Here are extra tips to shine:
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Keep It Simple: Avoid fancy designs that confuse users. Stick to clean layouts.
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Show Reviews: Happy customer reviews prove you’re reliable.
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Update Often: Old info (like “Serving since 2015”) should match today—June 09, 2025, makes us 5 years strong!
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Be Fast: A slow site loses clients. Test and speed it up.
Your website is your 24/7 salesperson. Make it work for you!
Why These Mistakes Hurt Your Fencing Business
These design flaws cost you jobs. A site that’s not mobile-friendly, hard to navigate, or missing CTAs frustrates customers.
Poor photos hide your talent. Weak SEO means competitors get found first. You’ve worked hard for 5 years—don’t let a bad website hold you back.
How FenceWebs Can Help
At FenceWebs, we get fence contractors. For 5 years, we’ve built websites, boosted SEO, optimized Google Business Profiles, and run FB and Google ads for your industry.
We fix these mistakes and more. A great site brings calls, emails, and quotes from local homeowners and businesses needing fences.
Our Services for You
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Website Design: Clean, mobile-friendly sites that shine.
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SEO & Local SEO: Get found on Google in your city.
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GBP Optimization: Stand out in local searches.
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Ads: FB and Google ads to target fence clients.
Final Thoughts
Your website is your digital storefront, fence contractors. Avoiding these top 5 mistakes—not mobile-friendly, confusing navigation, no clear CTA, poor photos, and ignoring SEO—sets you up for success.
Fix these with simple steps: go mobile, simplify menus, add bold CTAs, show great photos, and boost SEO. You’ll turn visitors into customers fast.
Ready to grow? We’re FenceWebs, here to help with website design, SEO, and more. Let’s build a site that wins you fence jobs in 2025 and beyond!
Need help? Reach out for a free quote today. Your perfect fencing website is waiting!
