Welcome, fence contractors! If you’re running a fencing business, your website is often the first place homeowners go to learn about your services. At FenceWebs, we’ve spent the last 5 years helping fence companies like yours grow through website design, SEO, local SEO, GBP optimization, Facebook ads, Google ads, and organic ranking. This blog will break down what homeowners expect from your website in simple terms. Let’s make sure your site wins their trust and business!
Why Your Website Matters
Homeowners today search online for everything. Your website is like your digital storefront. If it’s hard to use or doesn’t give the right info, they’ll move on to another fence company.
A good website builds trust. It shows you’re professional and ready to help. Let’s dive into what homeowners want when they visit your site.
1. Easy Navigation
Homeowners want a website that’s simple to use. They don’t have time to hunt for info. Make sure your menu is clear with links like “Services,” “About Us,” “Contact,” and “Gallery.”
Keep it clean and organized. A messy site confuses people. They’ll leave if they can’t find what they need fast.
2. Fast Loading Speed
No one likes a slow website. Homeowners expect your site to load in 2-3 seconds. A slow site frustrates them and makes them doubt your reliability.
Test your site speed online with free tools. If it’s slow, work with a web designer (like us at FenceWebs!) to fix it. Fast sites keep visitors happy.
3. Mobile-Friendly Design
Most homeowners search on their phones. Your website must look good and work well on mobile devices. If it’s hard to read or buttons don’t work, they’ll bounce.
Check your site on your phone. Can you tap the “Call Now” button easily? A mobile-friendly site is a must in 2025.
4. Clear Services List
Homeowners want to know what you offer. List your services clearly—wood fences, vinyl fences, chain link, repairs, or custom designs. Be specific!
Use bullet points to make it easy:
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Wood Fences: Durable and classic
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Vinyl Fences: Low maintenance, modern look
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Chain Link: Affordable and secure
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Repairs: Fix broken or old fences
Explain each one briefly. This helps them decide if you’re the right fit.
5. High-Quality Photos
Pictures speak louder than words. Homeowners want to see your work. Show a gallery of completed fences—backyards, front yards, commercial projects.
Use clear, bright photos. Blurry or dark images look unprofessional. A strong gallery proves your skill and builds confidence.
6. Pricing Info
Homeowners hate guessing costs. You don’t need exact prices, but give a range or starting point. For example, “Wood fence installation starts at $25 per foot.”
Be honest about factors that change costs—materials, size, or extras like gates. Clear pricing helps them plan and trust you.
Sample Pricing Table
|
Service |
Starting Price |
Notes |
|---|---|---|
|
Wood Fence |
$25 per foot |
Varies by wood type |
|
Vinyl Fence |
$30 per foot |
Includes installation |
|
Chain Link Fence |
$15 per foot |
Great for large areas |
|
Fence Repair |
$200 minimum |
Depends on damage extent |
7. Customer Reviews
People trust other homeowners. Show reviews or testimonials from happy clients. A simple quote like “John fixed our fence fast and it looks amazing! – Sarah, TX” works great.
Add 3-5 reviews on your site. If you have Google reviews, link to them. This shows you’re reliable and valued.
8. Contact Info Made Simple
Homeowners want to reach you easily. Put your phone number, email, and a contact form on every page. Add your service areas—city names or regions you cover.
Make it bold and visible. Example: “Call FenceWebs at (555) 123-4567!” Easy contact info means more calls and jobs.
9. About Your Company
Tell your story! Homeowners like knowing who you are. Share a short “About Us” section—how long you’ve been in business (5 years for FenceWebs!), your passion for fencing, and why you’re different.
Keep it simple. “We’re FenceWebs, building strong fences for 5 years. We love helping homeowners protect their homes!” This builds a connection.
10. Free Quote Option
Homeowners love free quotes. Offer a simple form where they enter their name, phone, email, and project details. Say, “Get a free quote in 24 hours!”
This gets them excited to work with you. It’s a low-pressure way to start a conversation and win a job.
11. Local Focus
People want a fence company near them. Mention your service areas—towns, cities, or counties. Use phrases like “Top Fence Company in [Your City]” to grab attention.
This helps with local SEO too. At FenceWebs, we know local focus brings more nearby clients to you.
12. Answers to Common Questions
Homeowners have questions. Add a FAQ section to your site. Cover basics they ask about fencing.
Here’s a sample:
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How long does installation take? Usually 1-3 days, depending on size.
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What materials are best? Wood for looks, vinyl for easy care.
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Do you offer warranties? Yes, most projects come with a 1-year warranty.
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Do I need a permit? We’ll check local rules for you.
This saves time and shows you’re helpful.
13. Professional Design
A sloppy website turns people away. Homeowners expect a clean, modern look. Use simple colors, easy-to-read text, and a professional logo.
If your site looks old, they’ll think your work is too. A sharp design (like what FenceWebs builds!) says you’re serious about quality.
14. Blog or Tips Section
Show you’re an expert! Add a blog with tips like “How to Pick the Right Fence” or “Maintaining Your Wood Fence.” Homeowners love learning from you.
It keeps them on your site longer. Plus, it helps your site rank better on Google—something we at FenceWebs specialize in!
15. Call to Action
Tell homeowners what to do next. Use clear phrases like “Call us today!” or “Get your free quote now!” Put these buttons or links everywhere.
Make it urgent but friendly. “Don’t wait—secure your yard today with FenceWebs!” This pushes them to act.
How FenceWebs Can Help
At FenceWebs, we’ve helped fence companies for 5 years. We build websites that homeowners love—fast, mobile-friendly, and packed with info. We also boost your site with SEO, local SEO, GBP optimization, Facebook ads, and Google ads.
A great website brings more leads. We know what works for fence contractors like you. Let’s make your site a winner!
Final Thoughts
Homeowners expect a lot from your website. They want it simple, fast, and full of useful info—services, photos, prices, reviews, and easy contact options. A strong site turns visitors into customers.
Focus on these 15 points. Test your site today—does it meet these needs? If not, don’t worry! Reach out to us at FenceWebs. Call (555) 123-4567 or fill out our free quote form. Let’s build a website that homeowners love and grow your fencing business together!
