Welcome, fence contractors! If you’re running a fence company, you know how important it is to stand out. One simple way to do this is by sharing customer reviews. At FenceWebs, we’ve spent the last 5 years helping fence businesses grow through website design, SEO, local SEO, GBP optimization, FB ads, Google ads, and organic ranking. Today, we’re diving into why customer reviews are a game-changer for your business.
What Is Social Proof?
Social proof is when people look to others to decide what to do. For your fence company, it’s about showing potential customers that others trust you. Reviews from happy clients are a powerful type of social proof.
Think about it. When you’re picking a restaurant, do you check reviews? Most people do! The same applies to your fence customers.
Why Customer Reviews Matter for Fence Companies
Customer reviews aren’t just nice words. They’re a tool to build trust and win more jobs. Here’s why they’re a must for your fence business.
1. Builds Trust with New Customers
People want to work with a company they can trust. A glowing review from a past client shows you’re reliable. It tells new customers, “This fence company does great work!”
When someone sees a review about your quality fencing or fast service, they feel confident choosing you.
2. Boosts Your Online Reputation
Your online reputation matters. Positive reviews on your website, Google Business Profile, or Facebook page make you look good. They show you’re a pro in the fencing world.
Negative reviews happen too. But responding politely and fixing issues can turn things around and impress potential clients.
3. Helps You Stand Out from Competitors
The fencing industry is competitive. Many companies offer similar services. Customer reviews set you apart.
A 5-star review about your unique fence design or excellent customer service can make clients pick you over others.
4. Improves Your SEO and Local SEO
Search engines like Google love reviews. Posting customer reviews on your website and Google Business Profile helps your SEO. It can push your site higher in search results.
For local SEO, reviews with your city or area mentioned help you rank better locally. This means more nearby customers find you!
How Reviews Impact Customer Decisions
Customers don’t just pick a fence company randomly. They research first. Reviews play a big role in their choice.
Studies show over 90% of people read reviews before hiring a service. A strong set of positive reviews can convince them to call you. Even a few great reviews can make a difference.
Where to Post Customer Reviews
Wondering where to share reviews? You’ve got options! Here are the best places to start.
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Website: Add a “Reviews” or “Testimonials” page to your site.
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Google Business Profile: Encourage clients to leave reviews here for local visibility.
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Facebook: Share reviews on your business page for social media fans.
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Yelp: A popular spot for service-based reviews.
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Instagram: Post review screenshots or quotes as images or stories.
How to Collect Customer Reviews
Getting reviews might sound hard, but it’s simple. Here’s how to do it step by step.
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Ask After a Job: When you finish a fence installation, ask the customer if they’re happy.
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Make It Easy: Send a text or email with a link to leave a review.
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Be Polite: Say, “We’d love to hear your feedback!” Keep it friendly.
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Offer a Gentle Nudge: Follow up once if they don’t respond.
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Say Thanks: Always thank customers who leave a review.
Don’t be shy! Most happy customers are willing to help if you ask nicely.
Tips for Sharing Reviews Effectively
Got reviews? Great! Now, use them wisely. Follow these tips to make the most of them.
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Highlight the Best Ones: Share reviews that mention your speed, quality, or fair pricing.
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Keep It Real: Use real names and photos (with permission) for authenticity.
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Update Regularly: Add new reviews to keep your site and profiles fresh.
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Respond to All Reviews: Thank people for good ones and address bad ones calmly.
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Mix It Up: Share short reviews, long stories, and even video testimonials.
Handling Negative Reviews
Not every review will be perfect. That’s okay! A negative review isn’t the end of the world.
Respond quickly and kindly. Say, “We’re sorry to hear this. How can we help?” Fix the issue if possible. This shows you care and can turn a bad experience into a good one.
Real Benefits of Reviews: A Quick Look
Here’s a simple table to show how reviews help your fence company.
|
Benefit |
How It Helps |
|---|---|
|
Trust |
Makes customers feel safe choosing you |
|
Visibility |
Boosts SEO and local search rankings |
|
Credibility |
Proves you’re a reliable fence contractor |
|
More Jobs |
Convinces people to hire you |
|
Better Reputation |
Shows you’re a top choice in fencing |
Why Reviews Boost Your Marketing
At FenceWebs, we know marketing is key. Reviews tie into everything we do for you—website design, SEO, local SEO, GBP optimization, FB ads, and Google ads.
Post reviews on your site to keep visitors engaged. Use them in ads to grab attention. Share them on social media for organic reach. They even help your Google Business Profile rank higher!
Success Stories: Reviews in Action
Let’s look at an example. A fence company we worked with started sharing reviews. They posted a 5-star review about a sturdy vinyl fence on their website and Facebook.
Result? Their calls went up by 20% in a month. Customers said, “We saw the reviews and knew you were the one!” That’s the power of social proof.
How Many Reviews Do You Need?
You don’t need hundreds of reviews. Start with 5-10 solid ones. Aim for a mix of short and detailed feedback.
Keep collecting over time. A steady stream of fresh reviews keeps your business looking active and trusted.
Legal and Ethical Tips
Be honest with reviews. Never fake them—it’s unethical and can hurt your reputation. Always get permission to use a customer’s name or photo.
Follow platform rules, like Google’s or Facebook’s, so your reviews stay live. Honesty is the best approach!
Why Act Now?
The fencing world moves fast. Customers are online, searching for you right now. Without reviews, they might pick a competitor.
Posting reviews today can bring more calls tomorrow. It’s a simple step to grow your business and build trust.
Final Thoughts
Customer reviews are your secret weapon, fence contractors. They build trust, boost your reputation, and help your marketing shine. At FenceWebs, we’ve seen reviews transform fence companies over the past 5 years.
Start collecting and sharing reviews today. Add them to your website, Google Business Profile, and social media. You’ll see more customers, better rankings, and a stronger business.
Ready to grow? Ask your clients for reviews and watch the magic happen. Need help with your website, SEO, or ads? FenceWebs is here to support you every step of the way!
