When people need a new fence, they don’t just call the first company they see. Most start by searching online. And when they land on a website or Google listing, the first thing they check? Reviews.
What Is Social Proof?
Social proof is the idea that people trust what others say about you more than what you say about yourself. It happens all the time.
You try a restaurant because it has hundreds of five-star reviews. You buy a product because someone on Facebook said it worked. Same idea here. If others say your fence company does great work, new customers will be more likely to call.
Why Reviews Matter for Fence Contractors
You can tell people you build strong fences. But it hits different when a real customer says, “These guys showed up on time, worked fast, and cleaned up after.”
Good reviews do a few things:
- Build trust
- Show proof of your work
- Help you rank better on Google
- Make you stand out from other contractors
People believe people. Not ads.
Google Likes Reviews Too
Reviews don’t just help with people. They help with search engines. Google wants to show the best and most trusted results.
If your Google Business Profile has lots of recent reviews, that tells Google you’re active and trusted in your area. This can help push your profile higher in the local map pack.
More reviews = more chances to show up when someone searches “fence company near me.”
It’s Not Just Google
Facebook, Yelp, and even job sites like Angi and HomeAdvisor also play a role. Customers might check two or three spots before deciding.
If you have good reviews in more than one place, you look more solid. People will feel safer choosing you.
What Customers Look For
When people read reviews, they don’t just look at the number of stars. They read the comments. They look for stories.
Here’s what they care about:
- Did you show up on time?
- Was the crew polite?
- Did the fence last?
- Was the price fair?
- Was cleanup done right?
They want to hear about the full experience, not just the final fence.
How Many Reviews Do You Need?
There’s no magic number, but more is better. If you have 3 reviews and your competitor has 75, guess who looks better?
Try this rule of thumb:
- Under 10: You look new or inactive
- 10-30: You’re on the way
- 30-100: You look solid
- 100+: You look like a local leader
Even a few reviews a month adds up. And it shows you’re still working and people are happy.
How to Get More Reviews
This part’s simple, but most fence companies still don’t do it.
- Ask after the job is done. Send a text or email with the link.
- Make it easy. Don’t just say, “Leave a review.” Give them the exact link.
- Remind them. If they forget, follow up in a few days.
- Train your team. Techs can ask in person after a good job.
- Say thanks. Reply to every review, good or bad.
What About Bad Reviews?
They happen. Even if you do great work. Maybe someone was having a bad day or didn’t like the price.
Don’t panic. One bad review won’t ruin you. What matters is how you reply.
Wrong way: “This customer is lying. We never worked with them.”
Better way: “Sorry to hear this. We always aim to do great work. Please call us so we can make it right.”
People don’t expect perfection. They want honesty.
Should You Post Reviews on Your Website?
Yes. Absolutely.
Here’s why:
- They build trust with new visitors
- They keep people on your site longer
- They show real proof you’ve done this work before
You can even go one step further and add pictures. A photo of the finished fence with the review next to it? That hits.
Where Should You Ask for Reviews?
If you had to pick just one spot, go with Google. That’s where most people start.
But it doesn’t hurt to ask for reviews on:
Just make sure to focus on one main spot. You don’t want to ask someone to post in five places. It’s too much.
How FenceWebs Helps
At FenceWebs, we’ve worked with fence companies for years. We help them set up easy review systems, get more feedback, and make the most of good reviews.
We also optimize Google Business Profiles, improve local SEO, and run ads that show your top reviews to new customers.
If you’re not using reviews, you’re leaving money on the table.
Final Thoughts
Customer reviews aren’t just nice to have. They’re how people decide who to trust. And in the fence business, trust matters.
Start asking. Make it easy. Show off your best work.
If you need help setting it all up, that’s what we do.
Just focus on building great fences. We’ll help make sure people hear about it.
Need help with reviews or getting found online? FenceWebs is built just for fence contractors.
No fluff. Just tools that work.
Reach out if you want to talk.
