Let’s be honest. If people can’t find you online, you might as well be invisible.
Most homeowners looking for a fence company won’t flip through the phone book. They’ll open Google, type in something like “fence company near me,” and click on one of the top results. If you’re not there, you’re losing business.
What Does “Invisible” on Google Mean?
When we say “invisible,” we mean your company doesn’t show up on the first page of search results. Most people won’t scroll past that first page. Some won’t even look past the top three results.
So if your fence business is buried on page two or three, people just aren’t going to find you.
Why Does This Happen?
There are a few reasons why your company might be hard to find:
- Your website is outdated or slow
- You haven’t set up your Google Business Profile (GBP)
- You’re not using the right keywords
- You have bad or no reviews
- Your site isn’t mobile-friendly
- You’re not running ads
Each one of these problems can hold you back.
Start with Your Website
Think of your website as your digital storefront. If it looks messy, loads slowly, or doesn’t work on phones, people will leave fast.
You need a clean layout, fast load time, and clear info. At a minimum, your website should include:
- Your phone number and email
- Your service area
- Photos of past jobs
- A clear call to action (like “Get a Free Estimate”)
- An easy contact form
Also, make sure your website uses the right words. If you only write about “fence solutions,” but your customers search for “wood fence installation,” you’re missing a key match.
Claim and Fix Your Google Business Profile
Your GBP is that box that shows up on the side of Google when someone searches for your company. If you haven’t claimed it, do it now. It’s free and easy.
Once it’s yours, fill out everything:
- Business name
- Address
- Phone number
- Website
- Hours
- Service area
- Photos
- Short description
Keep your info updated. Google likes active profiles.
Get Reviews (and Reply to Them)
Reviews matter. A lot.
Most people check reviews before they call. If your competitor has 50 five-star reviews and you have 2 reviews from 2019, guess who gets the call?
Ask happy customers to leave a review. Send them a link. Make it easy.
And always reply. A quick “Thanks, John! Glad you loved the fence” shows that you care.
Use the Right Keywords
Keywords are what people type into Google. If your site matches those words, you have a better chance of showing up.
Here are some examples fence companies might use:
- Wood fence installation [City Name]
- Vinyl fence repair
- Privacy fencing near me
- Chain link fence cost
You don’t need to guess. There are free tools like Google Keyword Planner or paid ones like Ahrefs or SEMrush that can help.
Put those keywords in your page titles, headings, and throughout your content. But don’t stuff them in like spam. Keep it natural.
Focus on Local SEO
Fence work is local. Someone in Dallas isn’t hiring a company in Miami.
So you need to make sure Google knows where you are and who you serve.
Here are a few things that help with local SEO:
- Add your city and nearby cities to your site content
- Mention landmarks or neighborhoods in blog posts
- Make separate pages for each service area
- List your business in local directories
- Keep your NAP (name, address, phone) the same everywhere
Run Google Ads and Facebook Ads
Sometimes, organic rankings take time. Ads can help you show up fast.
With Google Ads, you can target people who are searching for fence services right now.
With Facebook Ads, you can target people based on where they live and what they might need. For example, if someone just moved to a new home, they might need a fence.
But don’t just throw money at ads and hope for the best. Track what works. Use landing pages. Test different messages.
Make Sure Your Site Works on Phones
Over half of all web traffic comes from phones.
If your site doesn’t load right on a mobile screen, people won’t wait. They’ll hit the back button and call someone else.
Test your site on your own phone. Click around. Does it load fast? Is the text easy to read? Can you call with one tap?
If not, it needs fixing.
Keep Creating Content
Google likes fresh content. That could be blog posts, new photos, or updated service pages.
You don’t need to write every day. Even one post a month is better than nothing.
Here are a few simple blog ideas:
- How to Choose the Right Fence for Your Yard
- Wood vs. Vinyl Fencing: Pros and Cons
- What to Expect During a Fence Installation
- Fence Maintenance Tips for Spring
- Top 5 Questions Homeowners Ask
Write like you talk. Use plain language. Help people feel smart, not confused.
Use Simple Tools to Track Your Progress
You don’t need to be a tech expert to know if things are working.
Here are a few free tools:
| Tool | What It Does |
|---|---|
| Google Analytics | Tracks visitors to your website |
| Google Search Console | Shows how your site shows up in searches |
| GBP Dashboard | Lets you manage reviews and business info |
Check these once a week. Look for trends. Are more people visiting? Are you getting calls or form fills?
Final Thoughts
You don’t have to be an expert to get your fence business noticed online. But you do need to take the right steps.
Fix your website. Claim your Google Business Profile. Get reviews. Use real keywords. Show up in your local area. Run smart ads.
If it feels like a lot, you’re not alone. That’s exactly why we started FenceWebs. We help fence companies like yours get found, get calls, and grow.
We’ve been doing this for five years. Only for fence companies. We know what works.
You don’t have to guess. Just ask.
Need help? Reach out today.
