If customers can’t find your fence company on Google, you’re missing out on business. Being visible online is crucial for fence contractors today. Let’s explore why your company might be invisible and how to fix it.
Why Google Visibility Matters for Fence Companies
Google is where most people start their search for a fence contractor. If your business doesn’t show up, you’re losing leads to competitors. Good visibility means more calls, more jobs, and more growth.
Your website, Google Business Profile, and ads all play a role. Without them, you’re practically invisible. Let’s break down the problems and solutions.
Common Reasons Your Fence Company Isn’t Showing Up
There are a few reasons your business might not appear on Google. Identifying these issues is the first step to fixing them. Here are the top culprits:
1. Your Website Isn’t Optimized
A website that isn’t built for Google won’t rank well. This means poor design, slow loading, or missing keywords. If your site isn’t mobile-friendly, Google will push it down in search results.
Check your website’s speed and design. Make sure it’s easy to navigate. Use words like “fence contractor” or “fence installation” that customers search for.
2. Weak or No Google Business Profile
Your Google Business Profile (GBP) is your free listing on Google. If it’s incomplete or not optimized, you won’t show up in local searches. Many fence companies ignore this tool, and it hurts them.
Fill out every section of your GBP. Add photos of your work, hours, and contact info. Encourage happy customers to leave reviews.
3. No Local SEO Strategy
Local SEO helps your business appear in searches like “fence company near me.” Without it, Google won’t know to show your business to local customers. This is a big missed opportunity.
Use local keywords on your website. For example, include your city name, like “Dallas fence installation.” This tells Google where you operate.
4. Ignoring Online Reviews
Customers trust reviews when choosing a fence contractor. If you have few or no reviews, Google may not prioritize your business. Bad reviews can also push you down.
Ask satisfied clients to leave a review on Google. Respond to all reviews, good or bad. This shows Google and customers you’re active and care.
5. No Paid Ads Strategy
Organic ranking takes time, but ads can get you instant visibility. If you’re not running Google Ads or Facebook Ads, you’re missing quick wins. Ads put your business at the top of search results.
Start with a small budget for Google Ads. Target specific keywords like “fence repair” or “fence company.” Track results to see what works.
How to Make Your Fence Company Visible on Google
Now that you know the problems, let’s talk solutions. These steps are simple and effective. Follow them to boost your online presence.
Step 1: Build a Strong Website
Your website is your online storefront. It needs to look good, load fast, and be easy to use. Here’s how to make it shine:
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Mobile-Friendly Design: Most customers search on their phones. Ensure your site works well on mobile.
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Clear Call-to-Action: Add buttons like “Get a Quote” or “Call Now.”
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Keyword-Rich Content: Use terms like “fence installation” or “wooden fence repair” naturally in your text.
A good website builds trust and ranks higher on Google.
Step 2: Optimize Your Google Business Profile
Your GBP is a free tool to get noticed locally. A complete profile can put you in Google’s “Map Pack” (the top 3 local results). Here’s what to do:
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Complete Every Field: Add your address, phone number, and services.
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Post Regularly: Share updates about recent projects or promotions.
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Add Photos: Show off your best fence installations to attract customers.
A strong GBP can make you the go-to fence contractor in your area.
Step 3: Focus on Local SEO
Local SEO connects you with nearby customers. It’s easier than broad SEO and works faster. Try these tips:
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Use Local Keywords: Mention your city or region in your website content.
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Get Listed in Directories: Add your business to Yelp, Angie’s List, and local directories.
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Create Local Content: Write blogs about fencing trends in your area.
Local SEO helps Google show your business to the right people.
Step 4: Get More Reviews
Reviews are like word-of-mouth marketing online. They build trust and help your ranking. Here’s how to get more:
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Ask Happy Customers: After a job, politely ask for a Google review.
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Make It Easy: Send a direct link to your GBP review section.
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Respond to Reviews: Thank customers for good reviews and address negative ones professionally.
Aim for at least 10-20 reviews to start seeing a boost.
Step 5: Run Targeted Ads
Google Ads and Facebook Ads can put you in front of customers fast. They’re perfect for fence companies looking for quick results. Here’s a quick guide:
|
Platform |
Best For |
Tips |
|---|---|---|
|
Google Ads |
Searchers ready to hire |
Use keywords like “fence contractor near me” |
|
Facebook Ads |
Building brand awareness |
Target homeowners in your service area |
Start with a small budget and test different ads. Track which ones bring in calls or leads.
Why Organic Ranking Takes Time
Organic ranking means getting to the top of Google without ads. It’s powerful but slow. It can take 6-12 months to see big results.
Google looks at your website’s quality, content, and backlinks (links from other sites). Keep adding fresh content, like blogs about fencing tips. Over time, your ranking will improve.
Mistakes to Avoid
Some fence companies make mistakes that hurt their visibility. Here’s what to watch out for:
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Keyword Stuffing: Don’t overuse keywords like “fence company” on your site. It looks spammy and hurts your ranking.
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Ignoring Mobile Users: A site that’s hard to use on phones will lose customers.
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Neglecting Reviews: No reviews or bad reviews can make customers skip you.
Avoid these pitfalls to stay ahead of competitors.
How FenceWebs Can Help
At FenceWebs, we’ve helped fence companies like yours for over 5 years. We know the fencing industry inside and out. Our services include:
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Website Design: We build fast, mobile-friendly websites that rank well.
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SEO and Local SEO: We use proven strategies to boost your organic ranking.
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GBP Optimization: We make your Google Business Profile stand out.
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Google and Facebook Ads: We create ads that bring in leads fast.
We keep things simple so you can focus on installing fences, not worrying about marketing.
Real Results from Real Fence Companies
Let’s look at an example. A fence contractor in Texas had a basic website but no Google presence. After working with us, they:
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Got a new, mobile-friendly website.
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Ranked in the top 3 for “fence company Dallas.”
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Saw a 50% increase in leads from Google Ads.
These results are possible for your business too.
Take Action Today
If your fence company is invisible on Google, you’re losing money. Start with small steps like optimizing your GBP or running a few ads. Every little change helps.
Need help? Contact FenceWebs for a free consultation. We’ll analyze your online presence and suggest the best next steps. Let’s make your fence company the first one customers see on Google.
Final Thoughts
Being visible on Google isn’t just nice—it’s essential. A strong website, optimized GBP, local SEO, reviews, and ads can transform your business. Don’t let competitors steal your customers.
Take control of your online presence today. With the right strategy, your fence company can dominate local searches and grow faster than ever.
