Running a fence company is hard work. You’ve got crews to manage, quotes to send, and jobs to finish on time. The last thing you want to do is throw money into Facebook ads and hope for the best.
But the truth is, Facebook ads can work. Really well, actually. If you set them up right, they can bring in real leads and help grow your business.
Let’s break it down in plain talk. No tech jargon. Just real advice from someone who’s been helping fence companies for years.
Why Facebook Ads Work for Fence Companies
People scroll Facebook all the time. It’s where they share photos, read the news, and yes,look for local services.
Most homeowners don’t search for a fence every day. But when they see one in their feed, it gets them thinking.
That’s why Facebook works. You’re showing your work to people before they even start searching.
Start With the Right Goal
Don’t just “boost” a post and hope it does something. That’s like throwing a flyer into the wind.
Instead, choose a clear goal:
- Get leads
- Drive traffic to your website
- Get people to message you
Pick one. Facebook gives you tools for each. Use the right one for the job.
Who Sees Your Ads Matters More Than You Think
If you target the wrong people, you’re wasting your money.
Here’s a smart place to start:
- Homeowners
- Ages 30+
- In your service area
- Interested in home projects, real estate, or construction
You can also target people who recently moved. These folks are more likely to need a fence.
Use Real Photos of Your Work
Skip the stock photos. They don’t help.
Use pictures of actual fences you’ve built. Show clean lines, good craftsmanship, and different styles.
If you can, take before and after shots. These tell a quick story.
People want to see what they’ll get.
Keep the Text Short and Clear
Your ad doesn’t need to say everything.
Try this format:
Need a new fence? We build wood, vinyl, and aluminum fences right here in [your town]. Free estimates. Fast install. Message us today.
That’s it. No fluff. Just clear words that say what you do and what to do next.
Make the Call-to-Action Obvious
Always tell people what to do.
Don’t assume they’ll figure it out.
Use a strong button:
- Send Message
- Get Quote
- Learn More
If you’re sending them to your website, make sure that page is ready to convert. It should be fast, mobile friendly, and have a clear contact form.
Use a Lead Form (but Keep It Simple)
Facebook lets you collect leads without sending people to your site.
It’s called a “lead form ad.”
It works like this:
- Someone sees your ad
- They click it
- A form opens with their info already filled in
- They click submit
Don’t ask for too much. Name, phone, maybe one or two short questions. That’s it.
Set a Budget That Makes Sense
You don’t have to spend a ton to get results.
Start with $10 to $20 a day. Let it run for a week. See what happens.
The key is testing. Try a few different ads. See what people click on. Then put more money into the winner.
Retarget People Who Show Interest
Not everyone will contact you the first time.
That’s where retargeting comes in.
You can show ads to people who visited your site or watched your video.
These folks already know who you are. A reminder ad can be the push they need.
Answer Messages Fast
If you run a message ad, be ready to reply. People want quick answers.
Use Facebook’s app to get alerts. Set up auto replies for after hours.
Don’t wait a day to answer. Most leads go cold in hours.
What Kind of Ads Work Best?
There’s no magic formula, but here are a few that tend to do well:
- Before and after photos: Show a problem and how you fixed it.
- Customer reviews: A quote with a photo builds trust fast.
- Short video walkthroughs: A 30 second clip showing a finished job.
- Seasonal promos: Offer a discount for spring installs, for example.
Mix it up. Don’t run the same ad forever.
Track What’s Working (and What’s Not)
Use Facebook’s ad tools to see what’s going on.
Look at:
- Clicks
- Messages
- Cost per lead
- Comments and shares
If something’s not working after a few days, pause it. Don’t keep burning money.
Tie Facebook to Your Website
Your website matters.
If your ad sends people to a slow, confusing, or outdated site, you’re going to lose leads.
Make sure your site:
- Loads fast
- Works on phones
- Has your number front and center
- Shows your past work
- Makes it easy to get a quote
This isn’t extra. It’s part of the sales process.
Don’t Try to Outsmart the System
Sometimes people get too clever. They try hacks or tricks they heard online.
Stick with what works:
- Honest ads
- Real photos
- Clear offers
- Smart targeting
It’s not about being fancy. It’s about showing up in the right place at the right time.
Keep Testing and Learning
What works one month might not work the next.
Seasons change. Prices go up. People move.
Keep testing small things:
- New photos
- Different headlines
- Shorter or longer text
Over time, you’ll get a feel for what your audience wants.
Final Thoughts
Facebook ads can feel tricky at first. But once you get the hang of it, they can bring in steady work.
The key is to keep it real. Real photos. Real offers. Real service.
If you ever need help, that’s what we do at FenceWebs. We’ve helped fence companies run ads that actually get calls.
Even if you do it yourself, you can still get results. Stay patient, pay attention, and don’t overthink it.
You don’t need to be a tech expert. You just need to show your work to the right people in the right way.
And Facebook is one of the best places to start.
