Welcome, fence contractors! If you’ve been in the fencing business for a while, you’ve likely noticed big changes in how customers find and choose your services. At FenceWebs, we’ve spent the last 5 years helping fence companies like yours grow through website design, SEO, local SEO, GBP optimization, Facebook ads, Google ads, and organic ranking. Today, we’re diving into a key trend: social proof and how it’s transformed fence marketing over the past decade.
What Is Social Proof?
Social proof is simple. It’s the idea that people trust a business more when they see others have had a good experience. Think customer reviews, testimonials, or photos of your completed fence projects.
In the past, word-of-mouth was king. A happy customer told their neighbor, and your phone rang. Now, social proof has gone digital, and it’s a game-changer for fence companies.
Why Social Proof Matters for Fence Contractors
Customers today don’t just want a good fence. They want to feel confident in their choice. Social proof builds that trust fast.
When a potential client sees a 5-star review or a photo of a sturdy, beautiful fence you built, they’re more likely to pick up the phone. At FenceWebs, we’ve seen this boost bookings for our clients time and time again.
The Early Days: Fence Marketing 10 Years Ago
Ten years ago, in 2015, fence marketing was basic. Most fence contractors relied on a few tried-and-true methods.
Here’s what worked back then:
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Flyers and door hangers in local neighborhoods
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Ads in local newspapers or Yellow Pages
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Word-of-mouth from happy customers
Back then, a simple website was a bonus. Many fence companies didn’t even have one. Social proof was mostly a neighbor saying, “They did a great job on my fence!”
The Rise of Websites and Online Reviews
Around 2015 to 2018, things started to shift. More customers went online to find fence contractors. A basic website with your contact info and a few photos became a must.
Online reviews took off too. Sites like Google My Business (now Google Business Profile) and Yelp let customers rate your work. A 4- or 5-star rating became instant social proof.
Suddenly, a fence company with no website or reviews looked out of date. At FenceWebs, we started building websites for clients to showcase their projects and collect reviews.
Social Media Enters the Scene
By 2018, social media changed the game. Platforms like Facebook and Instagram let fence contractors share photos and videos of their work. Customers loved seeing real projects—wood fences, vinyl fences, chain-link, you name it.
Social proof grew stronger. A post with a before-and-after photo of a fence job could get likes, shares, and comments. People started trusting companies with active social media pages.
Posting regularly wasn’t easy, but it paid off. FenceWebs helped clients set up Facebook ads to reach local homeowners, and the results were amazing.
Google Business Profile: A Local Powerhouse
Around 2020, Google My Business (now Google Business Profile or GBP) became huge. It’s a free tool to list your fence company on Google Maps and search.
Customers could see your location, hours, and reviews. Adding photos of your fence projects became a big form of social proof. A strong GBP listing helped contractors show up in local searches like “fence company near me.”
At FenceWebs, we optimized GBP profiles for clients. More reviews and photos meant more calls from local customers.
The Power of Video and Testimonials
In the last few years, video took over. Short videos of a fence install or a happy customer talking about your work became gold. You could post these on Facebook, Instagram, or even your website.
Testimonials—written or video—became key social proof. A customer saying, “This fence looks great and was done on time!” builds trust fast.
We’ve helped FenceWebs clients collect testimonials and share them online. It’s simple but works like magic.
How Social Proof Drives Business Today
Today, in 2025, social proof is everywhere. Customers check reviews, scroll social media, and look at your website before calling. They want proof you’re the real deal.
Here’s what social proof looks like now:
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5-star Google reviews
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Before-and-after photos on Instagram
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Video testimonials on your website
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Shares and comments on Facebook posts
Without social proof, it’s hard to stand out. That’s why FenceWebs focuses on SEO, local SEO, and ads to get your social proof in front of more eyes.
Comparing Old vs. New Fence Marketing
Let’s break it down. Here’s how fence marketing has evolved:
|
Method |
10 Years Ago (2015) |
Today (2025) |
|---|---|---|
|
Word-of-Mouth |
Main way to get customers |
Still works, but digital is bigger |
|
Website |
Basic or none |
Must-have, with photos and reviews |
|
Reviews |
Rare, mostly in person |
Key, on Google, Yelp, and social |
|
Social Media |
Just starting |
Huge, with photos, videos, and ads |
|
Advertising |
Flyers, newspapers |
Google ads, Facebook ads, SEO |
The shift is clear. Social proof has gone from a neighbor’s chat to a digital powerhouse.
Tips to Boost Social Proof for Your Fence Company
Ready to use social proof? Here are simple steps to get started:
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Ask for Reviews: After every job, ask happy customers to leave a Google or Facebook review. Make it easy with a link.
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Share Photos: Post before-and-after shots of your fences on social media. Show off your best work!
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Get Testimonials: Ask clients to write a quick note or record a short video about your service.
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Update Your Website: Add reviews, photos, and a “Recent Projects” section. FenceWebs can build this for you.
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Use Social Media: Post regularly on Facebook and Instagram. Try short videos of your team at work.
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Optimize GBP: Keep your Google Business Profile fresh with photos, posts, and replies to reviews.
These steps are easy and affordable. They’ll help customers trust you and choose your company.
Why Partner with FenceWebs?
At FenceWebs, we’ve been helping fence contractors for 5 years. We know social proof is key to your success.
We offer:
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Website design to show off your projects and reviews
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SEO and local SEO to rank higher in searches
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GBP optimization for local visibility
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Facebook and Google ads to target homeowners
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Organic ranking to build long-term trust
Our goal is simple: help you get more calls and grow your business. Social proof is a big part of that.
The Future of Fence Marketing
What’s next? Social proof will keep growing. We see more video content, like drone shots of fence installs, and even customer stories on TikTok.
AI tools might help too, like chatbots on your website to answer questions fast. Customers will keep looking for trust—reviews, photos, and videos will be key.
Stay ahead by starting now. Build your social proof and watch your fence company thrive.
Final Thoughts
Over the past 10 years, fence marketing has changed a lot. Social proof went from word-of-mouth to a digital must-have. Reviews, photos, videos, and social media now drive customer trust.
You don’t have to do it alone. FenceWebs is here to help with website design, SEO, local SEO, GBP optimization, and ads. Let’s make social proof work for you.
Ready to grow? Contact FenceWebs today. We’ll get your social proof shining and your phone ringing!
