You don’t need a fancy website to get fence jobs. But if you’re running ads or trying to show up on Google, you do need a landing page that works.
A landing page is where someone lands after clicking your ad or link. It should help that person decide what to do next. Usually, that means calling you or filling out a form.
This post will walk you through how to make landing pages that work well for fence campaigns.
Why Landing Pages Matter
If you’re sending ad clicks to your homepage, you’re probably wasting money.
The homepage has too many options. It’s like walking into a store and not knowing where to look. A landing page, on the other hand, is focused. One service. One message. One goal.
That’s why landing pages often get more leads at a lower cost.
What Makes a Good Landing Page?
There isn’t one perfect formula. But some things almost always help:
- A clear headline
- One call to action (like “Call Now” or “Get a Quote”)
- Simple layout
- Mobile-friendly design
- Real photos (not stock)
- Trust elements (reviews, badges, licenses)
Let’s break it down.
Start with a Strong Headline
The headline should tell people what you do and why they should care.
Bad example: “Welcome to Smith & Sons!”
Better: “Need a New Fence? Get a Free Quote in 24 Hours.”
Make it clear and benefit focused. No need to get clever.
Add a Subheading (Optional)
Right under the headline, you can add one more sentence.
Example: “We install wood, vinyl, chain link, and aluminum fences across [your city].”
This helps people know they’re in the right place.
Use One Call to Action
Don’t make people guess what to do next. Make the button big. Make the text clear.
Good buttons say things like:
- Get a Free Quote
- Call Now
- Schedule an Estimate
Don’t say: Learn More. That’s too vague.
Keep the Design Simple
White space is your friend. Don’t pack the page with too much text.
Use short paragraphs, bullet points, and clear headings. Most people won’t read every word. They skim.
Use big text. Use high contrast colors so the text is easy to read.
Make It Mobile-Friendly
More than half of fence leads come from phones.
That means your page must load fast and look good on small screens.
Use large buttons. Avoid pop ups. Keep forms short.
Use Real Photos
Stock photos can feel fake. Use pictures of your team, trucks, tools, and job sites.
Before and after shots work great. So do close ups of fence materials.
If you can, get pictures of happy customers standing by their new fence.
Add Trust Elements
People want to know they can trust you. Add:
- Reviews or star ratings
- BBB badge (if you have one)
- License number
- “Serving [city] since 20XX”
- Short testimonial quotes
Even one or two of these can help.
Keep the Form Short
Ask for what you really need. Name, phone, maybe email. That’s it.
Don’t ask for their full address unless you need it right away.
Each extra field means fewer people will fill out the form.
Use Location-Based Copy
Mention your service area in the text. That helps for SEO and shows people you serve their area.
Examples: “We install fences across Fort Worth, Keller, and North Richland Hills.” “Your local fence experts serving the greater Charlotte area.”
Answer Common Questions
Add a short FAQ section near the bottom.
Some good questions:
- How soon can you start?
- Are estimates free?
- What types of fences do you install?
- Do you handle permits?
Keep the answers short and clear.
Track the Results
Set up tracking. Use tools like Google Analytics and call tracking numbers.
If you’re running ads, check how many leads each landing page brings in.
Test different versions to see what works best.
A Simple Landing Page Layout
Here’s a basic layout that works well:
- Headline
- Subheading (optional)
- Call to Action Button
- Photo or Background Image
- Short Text Section about your service
- List of Fence Types you install
- Trust Elements (badges, reviews)
- Short Form to request a quote
- FAQ Section
- Footer with contact info
Tips for Ads + Landing Pages
If you’re running Google Ads or Facebook Ads, make sure the landing page matches the ad.
If your ad says “Wood Fence Installation in Phoenix,” your landing page should say that too.
This helps with trust and also improves ad performance.
Don’t Forget SEO
Even if you’re using the page for ads, Google might still index it.
Use keywords in:
- The page title
- The URL
- The H1 tag
- The image file names
- A few places in the text
But don’t overdo it. Write for people first.
Final Thoughts
Fence landing pages don’t have to be perfect. They just have to be clear, honest, and easy to use.
Start simple. Use real photos. Make it easy to call or fill out a form.
And if you need help, that’s what we do at FenceWebs. We’ve been building pages like these for five years, just for fence contractors.
If you want someone to check your current page or build a new one, reach out. We’re happy to take a look.
That’s it. Hope this helped. Now go get those leads.
