You build fences. We build websites. But here’s the thing—if no one can find you online, you might as well be invisible. Digital marketing isn’t a fancy extra anymore. It’s the front door to your business.
Let’s talk about why that matters, what you should be doing, and how it actually helps you get more work.
Word of Mouth Isn’t Enough Anymore
A lot of fence contractors still rely on word of mouth. And that’s fine—happy customers do great things. But it only goes so far.
People search online before they call. Even if your name came from a neighbor, they’ll still Google you.
If they can’t find your site, or your reviews look weak, they might move on.
People Judge You by Your Website
Think of your website like a digital storefront. It doesn’t have to be fancy. But it does need to look clean, load fast, and work on phones.
If it looks old or doesn’t work right, people won’t trust you. They’ll think you cut corners.
That’s not fair, but it’s how it works.
What a Good Website Needs
- Clear contact info
- A few photos of past jobs
- Short list of services
- Location and service area
- A strong call to action (“Call now,” “Get a free quote”)
Search Engines Are the New Yellow Pages
Most people don’t flip through a phone book anymore. They use Google.
If you’re not showing up in search results, you’re missing a lot of work.
Two Ways to Show Up on Google:
- Paid ads (Google Ads)
- Organic search (SEO)
Both can work. You just need to use them right.
What Is SEO and Why It Matters
SEO stands for search engine optimization. It just means making your website easy for Google to understand.
That way, when someone types “fence company near me,” your site shows up.
If your site is slow, has weak content, or no keywords, Google will skip it.
Simple SEO Fixes:
- Use “fence contractor” + your city on your pages
- Add alt text to images
- Write short blog posts (like this one)
- Get a few backlinks (links from other sites to yours)
These small steps help you rank better.
Google Business Profile Helps You Show Up Locally
Your Google Business Profile (GBP) is the listing that shows on Google Maps. It’s free, but most fence companies don’t use it right.
Here’s What You Should Do:
- Claim and verify your listing
- Add real photos of your work
- Ask customers to leave reviews
- Keep hours and contact info up to date
A good GBP listing can help you get found even without a website (but you should still have one).
Social Media Isn’t Just for Teenagers
You don’t need to go viral. But having a basic Facebook page helps people find you and trust you.
You can post:
- Finished projects
- Customer reviews
- Quick tips or before/after photos
Facebook also makes it easy to run ads to people near you. If you target right, they’ll see your work when they’re already thinking about a new fence.
Online Ads Bring Fast Results
SEO takes time. Ads are faster. You can be at the top of Google the same day you turn on a campaign.
Main Ad Options:
| Platform | Good For | Cost |
|---|---|---|
| Google Ads | People actively searching for work | Higher |
| Facebook Ads | Building awareness, retargeting | Usually lower |
Ads aren’t magic, but they do work when set up right.
We’ve seen fence contractors go from 1-2 leads a week to 10+ just by running Google Ads with the right keywords.
Local SEO Is Key
If you’re in Austin, you don’t care about showing up in Dallas. Local SEO helps your site show up in your service area.
Here’s what helps local rankings:
- Having your city in your page titles
- Getting listed on local directories
- Reviews with local mentions (“Best fence company in Austin!”)
It’s not about reaching the whole country. Just your county or zip codes.
Reviews Make or Break Trust
People don’t trust companies with no reviews.
Even worse, if you have bad reviews and never reply to them, it looks like you don’t care.
Ask happy customers to leave reviews. Reply to them, even if it’s just a thank-you.
If someone leaves a bad one, stay calm. Respond politely. It shows you’re human.
How Digital Marketing Pays Off
Here’s a simple way to think about it.
Let’s say you spend $500 on ads in a month. If you get even one $5,000 job from that, you’re way ahead.
Over time, SEO and reviews keep working for you even when you’re not spending.
It’s like setting up signs across the internet. They keep pointing people back to you.
You Don’t Need to Do It All Yourself
You build fences. You don’t need to learn all of this on your own.
But you do need to care about it. Because your competitors do.
FenceWebs has helped fence contractors for 5 years now. We know what works and what wastes money.
You don’t need fancy tech. You need clear info, good photos, and a bit of help getting found online.
Final Thoughts
Digital marketing isn’t optional anymore. It’s how people find you, trust you, and hire you.
A clean site, smart ads, local SEO, and a strong Google profile can be the difference between waiting for the phone to ring and being booked solid.
You don’t have to be perfect. You just need to show up.
If you’re tired of being invisible online, start with the basics. Or reach out—FenceWebs is here to help.
