Why Google Rankings Matter More Than You Think
If your fence company doesn’t show up on Google, you’re losing work. It’s that simple.
When someone needs a new fence or a repair, the first thing they do is search online. They type “fence company near me” or “best fence contractor in [your city].”
If your business doesn’t show up, they won’t call you. They’ll call your competitor who does.
What Happens When You Don’t Rank
Let’s walk through what you’re missing when your business isn’t near the top of Google:
- Fewer phone calls
- Less website traffic
- No chance to earn trust online
- No reviews getting seen
- No leads from Google Maps
Google is where people go when they’re ready to hire. Not showing up there is like not answering your phone.
Real Talk: What It’s Costing You
Here’s a rough example:
Let’s say 500 people in your area search “fence contractor near me” every month. If you’re not on page one, maybe 1% see your name. That’s 5 people.
If you’re in the top 3, you could get in front of 60 to 70% of those people. That’s 300 to 350 eyes on your business.
Let’s say 10% of them call. That’s 30 to 35 calls.
If you close even 3 of those jobs a month, that could be $15,000 to $30,000 in work, depending on your prices.
Now imagine losing that month after month. It adds up fast.
People Trust Google More Than You Think
Most people think: if a company is at the top of Google, it must be good. That’s not always true but it doesn’t matter. That’s how people think.
If your business isn’t listed, many assume you’re either not in business or not worth calling.
It’s not fair, but that’s the way it goes.
SEO Is Not Just a Fancy Tech Term
SEO stands for Search Engine Optimization. It just means helping your website show up higher on Google.
It’s not magic. It’s not a scam. It’s just smart marketing.
Think of it like a digital version of word of mouth. You want to be the first name people see.
What Affects Your Rankings
There are a lot of parts, but here are the big ones:
1. Website Design
If your site is slow, hard to use, or not mobile friendly, Google drops your ranking.
2. Local SEO
This helps your site show up in your city or service area. You want to pop up when someone searches “fence builder in [your town].”
3. Google Business Profile (GBP)
That’s the box that shows your name, map location, phone number, hours, and reviews. It needs to be filled out and kept updated.
4. Reviews
Good reviews help you rank higher. They also convince people to call.
5. Backlinks
These are links from other websites to yours. Google sees these as signs you’re trusted.
6. Content
You need helpful, clear info on your site. Like answers to common fence questions. Google ranks pages with real answers.
You’re Not Competing with the World
Good news: you’re not trying to beat all fence companies in the country.
You only need to be the top in your area.
That makes things much easier and more affordable.
The Long-Term Problem of Ignoring SEO
It doesn’t just hurt now. It gets worse over time.
The longer you wait, the more reviews your competitors get. The more links they earn. The more trust they build with Google.
You can catch up, but it gets harder every month.
Can’t I Just Rely on Word-of-Mouth?
Sure, word of mouth still works. But it’s slower.
People still check your reviews. They still Google your name. If they see an empty profile or a bad site, they may skip you.
A good online presence supports your reputation. It doesn’t replace it. It boosts it.
Paid Ads Can’t Do All the Work
Running Google or Facebook ads can help. But it’s not enough.
If your site is weak or you have no reviews, people won’t trust you.
Ads work better when your rankings and reviews are strong. It all ties together.
You Don’t Need to Be Perfect
You don’t need a giant budget. You don’t need to rank number one in the whole state.
You just need to be better than the next 3 to 5 contractors in your area.
That’s a real, doable goal.
Some Simple Wins
Here are things any fence contractor can do this month:
- Claim and update your Google Business Profile
- Ask past customers to leave reviews
- Make sure your website loads fast on phones
- Add your business info to online directories
- Write a short blog post about common fence questions
These small steps add up.
How FenceWebs Can Help
At FenceWebs, we work only with fence contractors. We know the business. We speak your language.
We don’t do fluff. We build websites that work, help you rank on Google, and bring in real jobs.
Whether you need a site rebuild, SEO help, or want to run ads the right way, we’re here.
Final Thoughts
Ignoring Google is like turning away customers at the door. You might not see them, but they’re there.
Every time someone searches and doesn’t find you, it costs you money.
If you’re tired of losing out to other fence contractors, start fixing your online setup. Even small changes help.
And if you want someone who gets your business, talk to us at FenceWebs.
You build fences. We help build your business.
