Welcome to the FenceWebs blog! If you’re a fence contractor, you’ve likely heard the term “conversion rate” tossed around in marketing discussions. But what does it mean, and why should you care? In this guide, we’ll break it down in simple terms and show you how it can help your fencing business grow. At FenceWebs, we’ve spent the last 5 years helping fence companies like yours with website design, SEO, local SEO, GBP optimization, Facebook ads, Google ads, and organic ranking. Let’s dive in!
What Is a Conversion Rate?
A conversion rate is a simple way to measure how many people take a specific action you want them to take. For fence installers, this could mean someone filling out a contact form, calling for a quote, or booking your services.
Think of it like this: if 100 people visit your website and 5 of them ask for a quote, your conversion rate is 5%. It’s a number that tells you how well your marketing turns visitors into leads or customers.
Why Conversion Rates Matter for Fence Installers
Your fencing business relies on customers to keep growing. A good conversion rate means more people are choosing you over competitors. It’s a sign your marketing—website, ads, or Google Business Profile—is working.
Without tracking this, you’re guessing what works. Knowing your conversion rate helps you focus on what brings in jobs and avoid wasting time or money.
How Conversion Rates Impact Your Bottom Line
A higher conversion rate means more leads and jobs from the same number of visitors. For example, if 100 people see your Facebook ad and 10 call you instead of 5, you’ve doubled your leads without spending more.
More leads mean more fence installations, repairs, or consultations. This boosts your income and helps your business thrive.
Common Conversions for Fence Contractors
What actions do you want customers to take? Here are some key conversions for fence installers:
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Filling out a “Get a Quote” form on your website
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Calling your phone number for a consultation
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Sending an email with project details
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Booking an on-site visit for measurements
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Signing a contract for a fence installation
Each of these actions moves a potential customer closer to hiring you.
How to Calculate Your Conversion Rate
Calculating your conversion rate is easy. Here’s the formula:
Conversion Rate = (Number of Conversions ÷ Number of Visitors) × 100
For example, if 200 people visit your website in a month and 10 request a quote, your conversion rate is (10 ÷ 200) × 100 = 5%. You can do this for any action—calls, form submissions, or bookings.
Track this monthly to see if your efforts are improving.
Where to Find Conversion Data
You need data to calculate your rate. Here’s where to look:
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Website: Tools like Google Analytics show how many visitors fill out forms or click “call now.”
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Google Business Profile: Check how many people called or requested directions from your GBP listing.
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Ads: Facebook Ads and Google Ads dashboards show clicks and conversions from your campaigns.
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Phone Calls: Use call tracking to see how many calls come from your site or ads.
At FenceWebs, we help you set up these tools to make tracking simple.
What’s a Good Conversion Rate for Fence Installers?
A “good” conversion rate depends on the source. For websites, 2-5% is average for service businesses like fencing. Google Ads might see 5-10% for well-targeted campaigns. Local SEO and GBP can hit 10-20% since people searching locally are ready to act.
Don’t worry if yours is lower at first. The goal is to improve over time with the right strategies.
Why Your Conversion Rate Might Be Low
If your conversion rate isn’t great, here are common reasons:
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Slow Website: If your site takes too long to load, people leave.
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Confusing Design: Hard-to-find contact info or messy pages turn visitors away.
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Weak Call to Action: If you don’t ask for a quote or call, people won’t act.
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Poor Ad Targeting: Ads reaching the wrong people waste money.
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No Trust: Missing reviews or a professional look can scare customers off.
We’ll cover how to fix these next!
How to Boost Your Conversion Rate
Improving your conversion rate isn’t hard. Here are practical tips to help fence contractors like you get better results.
1. Optimize Your Website
Your website is your 24/7 salesperson. Make it fast, mobile-friendly, and easy to navigate. Add clear buttons like “Get a Free Quote” or “Call Now.”
Showcase photos of your fence installations—wood, vinyl, chain-link, or custom designs. This builds trust and gets people excited.
2. Focus on Local SEO
People search “fence installers near me” to find you. Local SEO helps you rank higher on Google. Claim and update your Google Business Profile with your address, phone, hours, and photos of your work.
At FenceWebs, we specialize in local SEO to get you in front of local homeowners.
3. Use Strong Calls to Action
Tell visitors what to do! Add phrases like “Request a Quote Today” or “Call for a Free Estimate” on every page. Make forms short—ask for name, phone, and project type.
A clear call to action turns curious visitors into leads.
4. Run Targeted Ads
Facebook and Google ads can bring in customers fast. Target local homeowners, specific neighborhoods, or people interested in home improvement. Show ads for “fence installation” or “fence repair” to the right crowd.
Our team at FenceWebs crafts ads that drive conversions for fence companies.
5. Build Trust
People hire fence installers they trust. Add customer reviews, testimonials, and a “About Us” page to your site. Mention your 5 years of experience and any certifications.
A professional look convinces people you’re the real deal.
Conversion Rate Goals to Aim For
Here’s a simple table to guide your goals:
|
Source |
Average Conversion Rate |
Your Goal to Start |
|---|---|---|
|
Website |
2-5% |
Aim for 3-5% |
|
Google Ads |
5-10% |
Aim for 7-10% |
|
Facebook Ads |
3-8% |
Aim for 5-8% |
|
Google Business Profile |
10-20% |
Aim for 12-15% |
Start small, track your progress, and tweak your approach. We’re here to help at FenceWebs!
The Role of Tracking and Testing
You can’t improve what you don’t measure. Track your conversions weekly or monthly. Test changes—try a new ad, a bolder “Get a Quote” button, or updated GBP photos.
See what works for your fencing business. Small tweaks can lead to big wins.
How FenceWebs Can Help
At FenceWebs, we’ve worked with fence contractors for 5 years. We know your challenges and goals. Our services—website design, SEO, local SEO, GBP optimization, Facebook ads, and Google ads—are built to boost your conversion rate.
We make it simple: a great site, better rankings, and ads that bring in leads. More conversions mean more fence jobs for you.
Why It’s Worth the Effort
A better conversion rate saves you time and money. Instead of chasing 100 visitors for 2 jobs, you might get 5 or 10 jobs from the same crowd. This grows your business without extra ad spend.
It’s about working smarter, not harder. Focus on turning visitors into customers.
Take Action Today
Your conversion rate is a key to success as a fence installer. Start by checking your current rate. Look at your website, ads, and Google Business Profile. Make small changes—add a clear call to action, speed up your site, or get more reviews.
Ready to grow? Contact FenceWebs! We’ll help you with website design, SEO, and ads to boost your conversions and land more fencing jobs. Let’s build your business together!
