Running a fence company means dealing with lots of competition. Your customers need to know why they should pick you over the guy down the street.
Content marketing can help you stand out. It’s not just about posting pretty pictures of fences on social media. It’s about building trust and showing people you know what you’re doing.
What is Content Marketing?
Content marketing is sharing helpful information with your customers. Instead of just saying “hire us,” you teach them things they want to know.
Think of it like this: when someone needs a fence, they have questions. What type should they get? How much will it cost? How long will it last?
When you answer these questions through blogs, videos, or social posts, you become the expert they trust. And people hire experts they trust.
Why Fence Companies Need Content Marketing
Build Trust Before They Call
Most customers research online before calling any contractor. They want to know you’re legit and know your stuff.
When they find helpful articles on your website, they see you as an expert. This makes them more likely to call you instead of your competitors.
Content marketing helps you build this trust before you even meet the customer. It’s like having a conversation with them before they pick up the phone.
Show Your Work Quality
Pictures and videos of your completed projects tell a powerful story. They show potential customers what they can expect when they hire you.
But don’t just post random fence pictures. Tell the story behind each project. What challenges did you face? How did you solve them?
This kind of content shows you can handle tough jobs and care about quality work.
Stand Out from Competitors
Most fence contractors don’t do content marketing well. Some don’t do it at all. This gives you a huge advantage.
When you consistently share helpful content, you become the go-to fence expert in your area. Customers remember businesses that help them learn.
Your competitors might have lower prices, but you have something better: expertise and trust.
Types of Content That Work for Fence Companies
Educational Blog Posts
Write about topics your customers care about. Here are some ideas that work well:
- “5 Things to Consider Before Installing a Fence”
- “Wood vs Vinyl: Which Fence Material is Right for You?”
- “How to Maintain Your Fence Through Winter”
- “Understanding Local Fence Height Regulations”
Keep your writing simple and easy to understand. Use short paragraphs and clear headings.
Project Showcases
Turn your completed jobs into content. Take before and after photos. Write about the challenges and solutions.
For example: “This customer wanted privacy but didn’t want to block their view completely. We installed a horizontal slat fence that gave them both.”
Include details like materials used, timeline, and customer feedback. This shows potential clients what working with you is like.
How-To Videos
Videos perform really well online. They don’t have to be fancy or expensive to make.
Some easy video ideas:
- How to measure your yard for a fence
- Basic fence maintenance tips
- Choosing the right gate hardware
- Seasonal fence care
Keep videos short and focused. Most people won’t watch anything longer than 3-4 minutes.
Customer Stories and Reviews
Happy customers are your best marketing tool. Ask them to share their experience working with you.
Turn these into case studies or testimonial posts. Include photos of the finished project and quotes from the customer.
Real stories from real people build trust better than any sales pitch you could write.
Where to Share Your Content
Your Website Blog
Your website should be the home base for all your content. This is where people go to learn more about your business.
Post new blog articles regularly. Aim for at least one new post every two weeks. This keeps your website fresh and gives people a reason to come back.
Make sure your blog is easy to navigate. Use clear categories like “Fence Types,” “Maintenance Tips,” and “Project Showcases.”
Social Media Platforms
Facebook is still important for local businesses. Most of your customers probably use it daily.
Share your blog posts, project photos, and quick tips on Facebook. Engage with comments and questions from followers.
Instagram works well for showing off your work. Post high-quality photos of completed projects. Use local hashtags to help people find you.
Google My Business
Don’t forget about your Google Business listing. You can post updates, photos, and news here too.
These posts show up when people search for fence contractors in your area. They’re a great way to stay visible in local search results.
Creating Content That Gets Results
Know Your Customer’s Problems
Before you create any content, think about what keeps your customers up at night. What problems are they trying to solve?
Maybe they’re worried about their dog escaping. Or they want more privacy from nosy neighbors. Address these real concerns in your content.
When you solve their problems through your content, they see you as someone who understands their needs.
Use Simple Language
Don’t try to impress people with fancy words. Write like you’re talking to a friend over coffee.
Explain technical terms in simple language. Remember, your customers aren’t fence experts – that’s why they need you.
Short sentences and paragraphs are easier to read. Most people scan content instead of reading every word.
Include Local Information
Make your content local. Mention your city, nearby neighborhoods, and local regulations.
For example: “In [Your City], fence height limits vary by neighborhood. Always check with the city before installation.”
Local content helps you show up in local search results. It also shows you understand the area where you work.
Answer Common Questions
Keep track of questions customers ask you. Turn these into content topics.
Common fence company questions include:
- How much does a fence cost?
- How long does installation take?
- Do I need a permit?
- What happens if my fence is damaged?
When you answer these questions online, fewer people will call just to ask basic questions. The people who do call will be more serious about hiring you.
Measuring Your Content Success
Website Traffic
Check how many people visit your website each month. Good content should bring more visitors over time.
Look at which pages people visit most. This tells you what topics they care about most.
Phone Calls and Emails
Track how many people contact you after reading your content. You can ask new customers how they found you.
If more people mention finding you through your blog or social media, your content marketing is working.
Social Media Engagement
Pay attention to likes, comments, and shares on your social posts. High engagement means people find your content helpful.
Comments are especially valuable. They start conversations and show you what topics people want to know more about.
Getting Started with Content Marketing
Start Small
You don’t need to create content every day right away. Start with one blog post per month and build from there.
Pick topics you know well. Write about problems you solve for customers every day.
Be Consistent
It’s better to post one good article per month than to post randomly. Consistency builds trust and keeps people coming back.
Create a simple schedule and stick to it. Maybe you write one blog post and share three social media posts each week.
Focus on Quality
One great piece of content is worth more than ten mediocre ones. Take time to make your content helpful and well-written.
Proofread everything before you publish it. Spelling and grammar mistakes make you look unprofessional.
The Bottom Line
Content marketing takes time to work, but it’s worth the effort. It helps you build trust, show your expertise, and stand out from competitors.
Your customers have questions and problems. When you help them through your content, they remember you when they need fence work done.
Start small, be consistent, and focus on helping your customers. Over time, content marketing will become one of your best tools for growing your fence business.
The fence companies that embrace content marketing now will have a big advantage over those that don’t. Your customers are already looking for information online – make sure they find yours.
