Fence companies often spend time thinking about tools, labor, and weather. But one thing that often gets overlooked is content marketing.
You might be asking, “What does writing have to do with building fences?”
Well, a lot.
Content marketing helps people find your company online, trust your brand, and choose your service over someone else.
Let’s break it down.
What Is Content Marketing?
Content marketing is using words, pictures, and videos to share helpful or interesting info online.
It’s not about selling right away. It’s about giving people what they need so they come to you when they’re ready.
For example:
- A blog post about how to choose the right fence
- A video showing how vinyl fencing is installed
- A guide comparing wood vs. metal fencing
These aren’t ads. They’re helpful tools that build trust.
Why Should Fence Companies Care?
Most homeowners don’t buy fences often. They do a lot of research before they call anyone.
If they can find answers on your site, they’re more likely to trust you.
Also, Google loves fresh content. More blog posts and videos mean more chances to show up in search.
Content Builds Trust
People want to hire someone who knows what they’re doing.
If your site is full of helpful posts, project photos, and clear answers, it shows you know your stuff.
Think of content like proof. It shows you’re real, active, and honest.
Helps with SEO
Search engines use content to figure out what your site is about.
The more helpful pages you have, the better your chances of ranking.
Here are a few types of content that work well:
- Blog posts with common questions
- Pages for each type of fence you build
- Location pages for every city or town you serve
- Project galleries with text descriptions
Makes You Stand Out
Many fence companies have basic websites with a few pages.
If you’re the one putting out guides, tips, and fresh updates, you stand out. You look more serious. More professional.
Even if your work is the same as others, content helps you feel different.
It Works for Local SEO Too
Google wants to show local results.
If you post content with local names (like towns, streets, or schools), it helps you show up in those areas.
Let’s say you build fences in Kansas City. A blog titled “Best Fences for Kansas City Weather” does two things:
- Gives people useful info
- Tells Google you work in Kansas City
Good Content = Better Ads
Running Facebook or Google Ads?
People often click the ad and check your site before they call. If the site is bare, they might bounce.
But if your content answers their questions and shows your past work, they’ll stick around.
More trust = more calls.
What Should You Write About?
You don’t have to be a writer. You just need to know your customers.
Think about the questions people ask you every week. Start there.
Here are some ideas:
Common Questions
- How much does a fence cost?
- What’s the best fence for dogs?
- How long does installation take?
How-To Guides
- How to prep your yard for a new fence
- How to care for a wood fence
Product Comparisons
- Vinyl vs. wood: What lasts longer?
- Chain-link vs. privacy fencing
Project Spotlights
- Share before/after photos and explain what you did
- Mention the town or area you worked in
Local Topics
- Best fence styles in [Your City]
- Fence rules and permits in [Your County]
How Often Should You Post?
Once a week is great. Twice a month is okay too. Just keep it steady.
Consistency matters more than perfection.
Google pays attention to sites that update often.
What About Video?
Video is a great way to build trust.
You can:
- Walk through a finished job
- Explain fence types
- Introduce your team
- Show a time-lapse of an install
You don’t need fancy gear. A phone works fine. Just keep the sound clear.
Upload it to YouTube. Then share it on your site or Facebook.
Real Results: A Simple Example
One fence company we worked with had almost no traffic.
We started posting once a week. Blog posts, project photos, and local pages.
After 4 months, their traffic doubled. Calls went up. Their ads did better too.
Why? Because the content made the site more useful. More real.
It Doesn’t Have to Be Hard
You don’t need to write a book.
Even 500 words once a week adds up fast.
And if you work with an agency like FenceWebs, we handle it for you.
We know fencing. We know what people search for. We make content that works.
Final Thoughts
Content marketing isn’t just for big companies.
It helps small fence crews, too. It brings in leads, builds trust, and helps your name show up first.
If your site hasn’t changed in years, you might be missing out.
Start small. Write what you know. Or let us help.
Just don’t wait. The best time to build content was last year. The next best time is today.
