SEO, or search engine optimization, helps your fence company get found online. Many fence contractors make mistakes that hurt their rankings on Google. At FenceWebs, we’ve helped fence businesses grow for five years, and we’re sharing the top SEO mistakes to avoid.
This blog will guide you through common errors and how to fix them. Let’s make sure your website attracts more customers!
What Is SEO and Why It Matters for Fence Contractors
SEO is about making your website show up higher on Google. When someone searches “fence company near me,” good SEO puts you at the top. This drives more clicks, calls, and customers to your business.
Without SEO, your website might get lost in search results. Fence contractors rely on local customers, so strong SEO is a must. Let’s dive into the mistakes that could hold you back.
Mistake 1: Ignoring Local SEO
Local SEO helps your business appear in searches like “fence installation in [your city].” Many fence contractors skip this, thinking general SEO is enough. This is a big mistake.
Local customers are your main audience. If your website isn’t optimized for your area, you’re missing out. Google prioritizes businesses that focus on local SEO.
How to Fix It
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Claim and optimize your Google Business Profile (GBP).
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Add your city and state to your website’s titles and content.
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Get listed in local directories like Yelp or Angi.
Mistake 2: Not Using the Right Keywords
Keywords are the words people type into Google, like “wood fence repair.” Some contractors use vague or overly broad keywords. This makes it hard for customers to find you.
For example, using “fence” alone is too general. Specific keywords like “vinyl fence installation Dallas” work better. They match what your customers are searching for.
How to Fix It
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Research keywords using free tools like Google Keyword Planner.
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Focus on specific, local keywords related to your services.
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Include keywords in your website’s titles, headings, and text.
Mistake 3: Neglecting Google Business Profile
Your Google Business Profile (GBP) is your online storefront. Many fence contractors set it up but never update it. An incomplete or outdated GBP hurts your local rankings.
A strong GBP shows your business hours, services, and reviews. It also helps you appear in Google Maps results. Ignoring it means losing trust and visibility.
How to Fix It
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Fully complete your GBP with accurate details.
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Add photos of your fence projects regularly.
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Respond to customer reviews, even negative ones.
Mistake 4: Poor Website Design
A slow or confusing website drives customers away. Many fence contractors use outdated designs or sites that don’t work on phones. Google also ranks mobile-friendly sites higher.
If your website takes too long to load, customers will leave. A bad user experience hurts both SEO and your reputation.
How to Fix It
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Ensure your website is mobile-friendly and loads fast.
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Use clear menus and contact information.
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Work with a professional like FenceWebs for a modern design.
Mistake 5: Not Posting Regular Content
Some contractors think a website is a “set it and forget it” tool. Without fresh content, Google sees your site as stale. This lowers your rankings over time.
Blog posts, project updates, or customer stories keep your site active. They also show Google you’re relevant and engaged.
How to Fix It
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Write blog posts about fence types, maintenance tips, or local projects.
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Update your site with new photos or testimonials monthly.
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Share your content on social media to drive traffic.
Mistake 6: Ignoring Online Reviews
Reviews are critical for fence contractors. Some ignore them or fail to ask for them. Google uses reviews to decide which businesses to rank higher.
Positive reviews build trust with customers. Negative ones, if ignored, can harm your reputation and SEO.
How to Fix It
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Ask happy customers to leave reviews on Google and Yelp.
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Respond politely to all reviews, especially negative ones.
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Showcase reviews on your website to build trust.
Mistake 7: Overlooking On-Page SEO
On-page SEO includes things like title tags, meta descriptions, and headings. Many fence contractors skip these, thinking they’re unimportant. This is a costly error.
Proper on-page SEO tells Google what your website is about. Without it, your site may not rank for the right searches.
How to Fix It
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Use clear, keyword-rich title tags (e.g., “Best Fence Repair in Austin”).
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Write unique meta descriptions for each page.
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Include keywords in your headings (H1, H2, etc.).
Mistake 8: Not Tracking SEO Performance
Many contractors don’t check if their SEO is working. Without tracking, you’re guessing what’s effective. This wastes time and money.
Tools like Google Analytics show how people find your site. They also reveal which pages need improvement.
How to Fix It
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Set up Google Analytics and Google Search Console.
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Check which keywords drive traffic to your site.
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Adjust your strategy based on what the data shows.
Mistake 9: Running Bad Ads
Some fence contractors rely only on Google Ads or Facebook Ads without SEO. Ads are great, but they’re expensive if SEO is weak. Poorly set-up ads also waste money.
For example, targeting broad audiences instead of local ones burns your budget. Ads should work with SEO, not replace it.
How to Fix It
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Use ads to target local customers searching for fence services.
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Combine ads with strong SEO for better results.
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Hire experts like FenceWebs to optimize your ad campaigns.
Mistake 10: Not Building Backlinks
Backlinks are links from other websites to yours. Many contractors ignore them, thinking they’re hard to get. Google sees backlinks as votes of trust, boosting your rankings.
Without backlinks, your site looks less credible. Local backlinks, like from community websites, are especially valuable.
How to Fix It
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Reach out to local blogs or directories for links.
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Partner with related businesses, like landscapers, for mutual links.
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Create shareable content, like a guide to fence maintenance.
Common SEO Fixes at a Glance
Here’s a quick table summarizing the mistakes and fixes:
|
Mistake |
Fix |
|---|---|
|
Ignoring Local SEO |
Optimize GBP, use local keywords, list in directories |
|
Wrong Keywords |
Research specific, local keywords and use them in content |
|
Neglecting GBP |
Complete profile, add photos, respond to reviews |
|
Poor Website Design |
Ensure mobile-friendliness, fast loading, clear navigation |
|
No Regular Content |
Post blogs, updates, and project photos regularly |
|
Ignoring Reviews |
Ask for reviews, respond to all, showcase on website |
|
Weak On-Page SEO |
Use keyword-rich titles, meta descriptions, and headings |
|
Not Tracking Performance |
Use Google Analytics and Search Console to monitor results |
|
Bad Ad Strategies |
Target local audiences, combine with SEO, optimize campaigns |
|
No Backlinks |
Build links from local sites and create shareable content |
Why Fixing These Mistakes Matters
Fixing these SEO mistakes can transform your fence business. Higher rankings mean more website visitors. More visitors mean more calls and jobs.
At FenceWebs, we’ve seen contractors double their leads with proper SEO. It’s not just about ranking—it’s about growing your business.
How FenceWebs Can Help
SEO can feel overwhelming, but you don’t have to do it alone. FenceWebs specializes in website design, SEO, local SEO, GBP optimization, and ads for fence contractors. We’ve helped businesses like yours succeed for five years.
Ready to fix these mistakes and grow your business? Contact FenceWebs today. Let’s get your website ranking higher and bringing in more customers!
Final Tips for Success
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Start small: Fix one or two mistakes at a time.
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Stay consistent with content and reviews.
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Track your progress to see what works.
By avoiding these common SEO mistakes, your fence company can stand out online. Don’t let simple errors hold you back—take action now and watch your business grow!
