Welcome, fence contractors! If you own a fencing business, you’ve likely heard of Google Business Profile (GBP). It’s a free tool from Google that helps customers find your business online. At FenceWebs, we’ve spent the last 5 years helping fence companies like yours grow through website design, SEO, local SEO, GBP optimization, Facebook ads, Google ads, and organic ranking.
But what happens if you don’t claim your GBP profile? In this blog, we’ll break it down in simple terms. You’ll learn why claiming your GBP is critical, the risks of skipping it, and how it impacts your fencing business. Let’s dive in!
What Is a Google Business Profile?
A Google Business Profile is like your business’s online ID card. It shows your company name, address, phone number, hours, and more on Google Search and Maps. Customers use it to find and contact fence contractors like you.
If you don’t claim it, Google might still create a profile for you. But without your control, it could hurt your business. Claiming it lets you manage what customers see.
Why Claiming Your GBP Matters for Fence Contractors
Your GBP is often the first thing potential clients see. It’s your chance to make a great impression. Here’s why claiming it is a big deal:
-
Builds Trust: A claimed, updated profile shows you’re a legit business.
-
Helps Customers Find You: It puts your fencing company on Google Maps.
-
Boosts Calls and Leads: People can call or message you directly from the profile.
Not claiming it means missing out on these benefits. Let’s explore the risks.
The Risks of Not Claiming Your GBP Profile
Ignoring your GBP can cause real problems for your fencing business. Here are the top risks, explained simply.
1. Wrong Information Shows Up
Google pulls data from the web to create unclaimed profiles. If it’s wrong—say, an old phone number or address—customers can’t reach you. They might call a bad number or show up at the wrong location.
This confuses clients and costs you jobs. A claimed profile lets you fix this fast.
2. You Miss Out on Customers
When people search “fence contractors near me,” a claimed GBP helps you show up. If it’s unclaimed, your business might not appear in local searches. Customers will find your competitors instead.
At FenceWebs, we’ve seen claimed profiles double leads for fence companies. Don’t let jobs slip away!
3. No Control Over Reviews
Customers can leave reviews on your GBP, claimed or not. If you don’t claim it, you can’t respond. A bad review with no reply looks unprofessional.
Claiming your profile lets you thank happy clients and fix issues. It shows you care about your work.
4. Competitors Can Take Advantage
Unclaimed profiles are open to “suggestions” from anyone. A sneaky competitor or random user could change your hours or details. This can mislead customers and hurt your reputation.
Claiming your GBP locks it down. You control what’s shown.
5. Lost Trust and Credibility
An unclaimed profile often looks incomplete. No photos, no updates, no posts—it screams “not serious.” Customers trust fence contractors with full, active profiles.
A claimed GBP with photos of your fences, hours, and services builds confidence. Don’t risk looking sloppy!
How an Unclaimed GBP Hurts Your Bottom Line
Your fencing business relies on local customers. An unclaimed GBP can hit your wallet hard. Here’s how:
|
Issue |
Impact on Your Business |
|---|---|
|
Wrong contact info |
Customers can’t call or visit, losing jobs. |
|
No local search ranking |
Fewer people find you, fewer leads come in. |
|
Unanswered bad reviews |
Trust drops, and clients choose competitors. |
|
No photos or updates |
Looks unprofessional, driving customers away. |
Over time, these issues add up. You lose jobs, money, and growth. Claiming your GBP stops this.
Real Stories: Fence Companies and GBP Mishaps
Let’s keep it real. We’ve worked with fence contractors who ignored their GBP. One client, a fencing company in Texas, didn’t claim their profile for years. Their address was wrong, and customers left bad reviews with no response.
They lost dozens of leads to a competitor with a claimed, optimized GBP. After we helped them claim and fix it, calls jumped 40% in two months. Don’t make the same mistake!
What Happens When You Do Claim Your GBP?
Now, the good news. Claiming your GBP is easy and powerful. Here’s what you gain:
-
Control: Update your name, address, phone, and hours.
-
Visibility: Rank higher in “fence contractors near me” searches.
-
Engagement: Post photos of your best fences, share deals, and reply to reviews.
-
Insights: See how customers find you and what they do.
At FenceWebs, we specialize in GBP optimization. We’ve helped fence companies shine online for 5 years.
How to Claim Your GBP: Simple Steps
Ready to take charge? Claiming your GBP is straightforward. Follow these steps:
-
Search Your Business: Go to Google and type your business name.
-
Find Your Profile: Look for your GBP on the right or in Maps.
-
Click “Claim”: Hit the “Claim this business” or “Manage now” button.
-
Verify: Google will ask for proof, like a phone call or postcard.
-
Fill It Out: Add your hours, photos, services, and more.
It takes a few minutes to start. Verification may take a few days. Need help? FenceWebs can guide you!
Tips to Make Your GBP Shine
Claiming is just the start. Make your profile stand out for fence customers. Try these:
-
Add Photos: Show off finished fences, your team, and trucks.
-
Post Updates: Share a discount or a new project weekly.
-
List Services: Include “wood fencing,” “chain link,” “repairs,” etc.
-
Ask for Reviews: Happy clients can boost your rating.
-
Update Often: Keep hours and info current, especially for holidays.
A strong GBP brings more calls and jobs. It’s that simple.
Why Local SEO and GBP Go Hand in Hand
Claiming your GBP boosts local SEO—how you rank in local searches. An unclaimed profile hurts your ranking. Customers won’t see you when they search “fence installation near me.”
At FenceWebs, we pair GBP optimization with local SEO. Together, they get you found by nearby homeowners needing fences.
Don’t Wait: Act Now!
Not claiming your GBP is like leaving your shop door locked. Customers can’t find you, trust you, or hire you. You lose jobs, money, and growth to competitors.
Claim your profile today. It’s free, fast, and a game-changer for your fencing business. Don’t know where to start? FenceWebs is here! With 5 years of experience, we help with GBP, website design, SEO, ads, and more.
Let FenceWebs Help Your Fencing Business Grow
At FenceWebs, we’re all about fence contractors. We’ve seen how a claimed, optimized GBP turns searches into customers. Don’t risk wrong info, lost leads, or bad reviews.
Contact us today for GBP optimization, local SEO, Google ads, or a new website. Let’s build your online presence and grow your fencing business together!
Key Takeaway: An unclaimed GBP hurts your visibility, trust, and profits. Claim it, own it, and watch your fence company thrive!
