Welcome, fence contractors! If you’re running a fencing business, you’ve probably heard about “boosting” posts on social media. But what does it really mean, and is it worth your time and money? At FenceWebs, we’ve spent the last 5 years helping fence companies like yours with website design, SEO, local SEO, GBP optimization, Facebook ads, Google ads, and organic ranking. Today, we’re breaking down the truth about boosting posts to help you make smart marketing decisions.
What Does “Boosting a Post” Mean?
Boosting a post is a simple way to pay a social media platform, like Facebook, to show your post to more people. It’s a quick option to get your content in front of potential customers. You might boost a photo of a new fence installation or a special offer for your services.
It sounds easy, right? Just click a button, pay a few bucks, and watch the leads roll in. But hold on—there’s more to the story.
Why Fence Companies Consider Boosting Posts
As a fence contractor, you want to reach homeowners, property managers, or builders who need your services. Boosting posts can help you get noticed. It’s a fast way to share your work with a bigger audience.
Many fence companies try boosting because it’s affordable and doesn’t take much time. You’ve likely spent hours building fences—why not show off your hard work to more people?
The Good: Benefits of Boosting Posts
Boosting posts can work for fence companies, and here’s why:
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More Visibility: Your post reaches people beyond your followers, like locals looking for fence repairs or installations.
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Targeted Reach: You can choose who sees your post—say, homeowners within 20 miles of your location.
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Quick Setup: It takes just a few minutes to boost a post, perfect for busy contractors.
Boosting can get your name out there. For example, a photo of a beautiful wooden fence you built might catch the eye of a homeowner scrolling through Facebook.
The Bad: Limits of Boosting Posts
Boosting isn’t a magic fix. There are downsides you need to know.
First, boosting a post doesn’t always mean more sales. You might get likes or comments, but not actual fence jobs. Also, the targeting options for boosting are basic—Facebook lets you pick age, location, and interests, but it’s not as precise as a full ad campaign.
Plus, if your post isn’t eye-catching or clear, people will scroll past it. A blurry photo or a boring caption won’t win you customers, even if you boost it.
Boosting Posts vs. Running Full Ad Campaigns
You might wonder: how is boosting a post different from running Facebook ads? Let’s break it down.
Boosting is simple and fast. You take an existing post, pay to promote it, and choose a basic audience. But Facebook ads, which we at FenceWebs specialize in, give you more control. You can create ads from scratch, test different images, and target very specific groups—like homeowners with big yards who’ve searched for “fence repair.”
Here’s a quick comparison:
|
Feature |
Boosted Post |
Facebook Ad Campaign |
|---|---|---|
|
Setup Time |
Fast (a few minutes) |
Takes longer (10-20 minutes) |
|
Targeting Options |
Basic (age, location, interests) |
Advanced (behaviors, interests) |
|
Cost Control |
Limited |
Flexible budgets and bidding |
|
Goal Options |
Likes, shares, clicks |
Leads, calls, website visits |
|
Customization |
Low (uses existing post) |
High (custom images, text) |
Boosting is like dipping your toes in the water. Full ad campaigns are a deeper dive—and often get better results.
Does Boosting Work for Fence Companies?
The truth? Boosting can work, but it depends. If you boost a great post—like a before-and-after photo of a fence replacement with a clear call to action (“Call us for a free quote!”)—you might get some interest. A local homeowner might see it and reach out.
But boosting alone won’t grow your business long-term. It’s a small piece of the puzzle. At FenceWebs, we’ve seen fence companies get better results by combining boosting with other strategies like SEO, local SEO, and Google ads.
Tips to Make Boosting Posts Work for You
Want to try boosting? Here’s how to do it right:
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Pick a Strong Post: Use a clear, high-quality photo of a fence you’ve built—maybe a sleek vinyl fence or a sturdy chain-link.
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Add a Clear Message: Say something simple like, “Need a new fence? Get a free estimate today!”
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Target Locally: Focus on people within 10-20 miles of your service area. No point in showing your post to someone 100 miles away.
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Set a Budget: Start small—try $200 for 5 days and see what happens.
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Track Results: Check if you get calls, messages, or website visits. If not, rethink your post or strategy.
A good boosted post can get attention. But if it’s not bringing in leads, you’re just spending money for likes.
The Bigger Picture: A Balanced Marketing Plan
Boosting posts is just one tool. To really grow your fence company, you need a mix of strategies. At FenceWebs, we’ve helped fence contractors for 5 years with a full approach.
Think about SEO to rank higher on Google when people search “fence company near me.” Local SEO and GBP (Google Business Profile) optimization help you show up in local searches and maps. Google ads can target people actively looking for fence services. Organic ranking builds trust over time.
Boosting posts fits into this mix, but it’s not the whole answer. A balanced plan gets you more calls and jobs.
Common Mistakes to Avoid When Boosting
Fence contractors often trip up when boosting posts. Here are pitfalls to dodge:
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Boosting Weak Posts: A blurry photo or vague text won’t grab attention.
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Ignoring Targeting: Don’t show your post to everyone—focus on local homeowners or businesses.
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No Call to Action: If you don’t ask people to call or visit your site, they won’t.
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Spending Too Much: Don’t pour hundreds of dollars into boosting without testing small amounts first.
We’ve seen fence companies waste money by boosting the wrong posts. Be smart and start simple.
How Much Should You Spend on Boosting?
There’s no one-size-fits-all answer. Start small—maybe $100 to $500 per boost—and test what works. If you get a few calls or leads, that’s a win. Track how many people contact you after seeing your post.
Your budget depends on your area and goals. A busy city might need a bigger spend to stand out. Rural areas might need less. At FenceWebs, we help clients figure out the right amount for their market.
When to Get Help from Experts
Boosting posts is easy to start, but growing your fence company takes more. If you’re too busy installing fences to manage marketing, that’s where we come in. FenceWebs has 5 years of experience helping fence contractors like you.
We can handle Facebook ads, Google ads, SEO, and more. We’ll make sure your boosted posts, website, and online presence work together to bring in customers. You focus on building great fences—we’ll get the phone ringing.
The Truth About Boosting: Final Thoughts
Boosting posts can help your fence company get noticed. It’s quick, affordable, and can reach local people who need your services. But it’s not a full solution. A great boosted post might get likes or comments, but turning those into jobs takes strategy.
Combine boosting with SEO, local SEO, GBP optimization, and ads for the best results. At FenceWebs, we’ve seen fence contractors thrive with a balanced approach. Ready to grow your business? Try boosting a strong post, track your results, and consider partnering with us for the heavy lifting.
You’ve got this, fence contractors! Take small steps, test what works, and build a marketing plan that brings in more customers. Let’s get your fencing business booming!
