The Best Times of Year for Fence Advertising

Welcome, fence contractors! If you’re running a fencing business, you know how important it is to get new customers. One powerful way to do this is through social proof—showing potential clients that others trust and love your work. But when is the best time to use social proof in your advertising? Let’s dive in and explore the best times of year for fence advertising to grow your business with FenceWebs’ expertise!

What Is Social Proof and Why Does It Matter?

Social proof is when people see that others have chosen your services and had a great experience. Think customer reviews, testimonials, before-and-after photos, or even social media shoutouts. It builds trust and makes new clients more likely to pick you.

For fence companies, social proof is key. Homeowners and businesses want to know you’re reliable before they invest in a fence. By timing your ads right, you can show off this trust and win more jobs.

Why Timing Matters for Fence Advertising

Not every season is the same for fencing projects. Some months, people are eager to build or repair fences. Other times, they’re busy with holidays or bad weather. Good timing means your ads reach people when they’re ready to act.

At FenceWebs, we’ve spent 5 years helping fence companies like yours with website design, SEO, local SEO, GBP optimization, FB ads, Google ads, and organic ranking. We’ve learned when social proof works best—let’s break it down!

Spring: The Peak Season for Fence Advertising (March to May)

Spring is a golden time for fence contractors. As the weather warms up, homeowners start outdoor projects. They’re thinking about privacy fences, garden fences, or pool safety fences.

Why Spring Works for Social Proof

• People see neighbors getting fences installed—social proof in action!

• They’re planning for summer and want to act fast.

How to Use Social Proof in Spring

• Share customer testimonials on FB ads: “John in [Your City] loves his new wooden fence!”

• Post before-and-after photos on your website and social media.

• Highlight 5-star Google reviews in Google ads to boost trust.

Spring Tip

Focus on local SEO and GBP (Google Business Profile) optimization. When people search “fence company near me” in spring, your glowing reviews should pop up first!

Summer: High Demand and Quick Decisions (June to August)

Summer is busy for fence companies. Families are home, kids are out of school, and backyards become the focus. People want fences for safety, pets, or to enjoy outdoor spaces.

Why Summer Is Great for Social Proof

• Homeowners see friends’ new fences at BBQs or gatherings.

• They trust recommendations and reviews to make fast choices.

How to Use Social Proof in Summer

• Run FB ads with video testimonials from happy clients.

• Post on social media: “Another pool fence done! Check out what Sarah said about us!”

• Use Google ads to show star ratings and quick quotes.

Summer Tip

Speed matters in summer. Pair social proof with a strong website (we can help at FenceWebs!) so clients can contact you easily.

Fall: Planning and Preparation (September to November)

Fall is a smart time for fence advertising. The weather is still good for installs, and people are planning before winter. They might want to fix old fences or get ready for next year.

Why Fall Loves Social Proof

• Homeowners trust reviews to pick a contractor before cold weather hits.

• They’re inspired by completed projects they see around town.

How to Use Social Proof in Fall

• Share a blog on your website with customer stories: “How We Built Tom’s Dream Fence!”

• Use FB ads to show photos of durable fences ready for winter.

• Boost organic ranking with review-focused content—ask clients to leave feedback.

Fall Tip

Optimize your GBP with photos and reviews. People searching in fall want to see proof you’re the best in [Your City].

Winter: The Quiet Season with Hidden Wins (December to February)

Winter can be slow for fence installs, especially in cold areas. Snow and ice make projects tough. But, it’s a great time to build trust for spring!

Why Winter Still Works for Social Proof

• People plan ahead and research contractors now.

• Social proof (reviews, case studies) keeps you top of mind.

How to Use Social Proof in Winter

• Post a testimonial series on social media: “Our Top 5 Fences of 2025!”

• Use Google ads to share reviews and offer winter discounts.

• Update your website with a gallery of past projects—show quality and variety.

Winter Tip

Focus on SEO and organic ranking. When spring hits, clients will find you first thanks to FenceWebs’ strategies.

Year-Round Social Proof Strategies

Some tactics work any time! Here’s how to keep social proof strong all year:

• Collect Reviews: Ask every happy client for a Google or FB review.

• Showcase Photos: Post before-and-after shots of wood, vinyl, or chain-link fences.

• Share Stories: Write short website blogs about unique jobs—e.g., “How We Fixed a Storm-Damaged Fence.”

• Engage Online: Reply to reviews fast to show you care.

• Use Video: A 30-second client video on FB ads or your site builds trust.

Best Times for Each Advertising Channel

Here’s a quick table to plan your social proof ads:

Season	Best Channel	Social Proof Idea	Why It Works
Spring	Google Ads, GBP	5-star reviews, local testimonials	High search volume, local trust
Summer	FB Ads, Social Media	Video testimonials, photos	Fast decisions, visual appeal
Fall	Website, SEO	Blog with customer stories, reviews	Planning phase, trust-building
Winter	Social Media, SEO	Project gallery, review series	Keeps you visible, builds buzz

Why Social Proof Wins for Fence Contractors

People don’t buy fences every day. It’s a big decision! Social proof shows you’re trustworthy, skilled, and local. When you time it right, clients see your ads and think, “If they loved this fence, I will too!”

Get Started with FenceWebs

Ready to boost your fence business? The best times for advertising—spring, summer, fall, and even winter—work better with social proof. We’re FenceWebs, and we’ve been helping fence contractors like you for 5 years.

We offer:

• Website design to show off your work.

• SEO and local SEO to get found.

• GBP optimization for local trust.

• FB ads and Google ads with social proof.

• Organic ranking to stay ahead.

Your Next Step

Pick one season to start. Try spring for a big push or winter to plan ahead. Collect reviews, share photos, and let FenceWebs handle the rest. Contact us today to grow your fencing business!

Let’s make social proof your secret weapon. When clients see others love your fences, they’ll call you first. Here’s to more jobs and happy customers!