YouTube isn’t just for cat videos and DIY hacks. It can bring real customers to your fence business. If you’re not using YouTube yet, you’re probably missing out on leads that are going to your competitors.
Let’s talk about how you can use YouTube to grow your fence company, even if you don’t love being on camera.
Why YouTube Works for Fence Companies
When people want a fence, they usually have a few questions. How much will it cost? What kind of fence looks good? How long does it take to install?
Guess where they’re searching? Yep. YouTube.
They’re not just reading reviews or scrolling through photos. They’re watching videos to see real results.
If you’re the one answering those questions, they’re more likely to call you.
What Kind of Videos Should You Make?
You don’t need fancy gear or a film crew. A good phone and clear audio are enough. What matters is the content. Here’s what works:
1. Before and After Projects
Show the yard before the fence goes up. Then show the final result. Simple, fast, and effective.
2. Time-Lapse Installations
Set up your phone and record the full job. Speed it up so the viewer sees the whole process in 60 seconds.
3. Answer Common Questions
What type of fence lasts the longest? What’s better, wood or vinyl? Make short videos that answer one question at a time.
4. “A Day on the Job” Vlogs
Give people a peek into your workday. It helps them trust you before they even meet you.
5. Customer Testimonials
Ask happy customers if you can film them talking about their new fence. Keep it short and natural.
6. Maintenance Tips
Teach people how to care for their fence. Even if they didn’t hire you, they’ll remember you helped.
7. Pricing Guides (Without Giving Exact Numbers)
You don’t have to list exact prices. Just explain what affects the cost. This builds trust.
How to Make Your Videos Show Up in Search
Making the video is just step one. You also need people to find it.
Here’s how:
1. Use the Right Title
Don’t get fancy. Be clear. Example: Wood Fence vs Vinyl Fence: What’s Better?
2. Write a Good Description
Describe what’s in the video. Add your city name. Example: “Fence installation in Tampa, FL. Watch our team build a cedar privacy fence.”
3. Use Tags
Tags help YouTube understand your video. Add things like:
- Fence installation
- Privacy fence
- Fence company in [your city]
- Wood vs vinyl fence
4. Add Captions
YouTube can read your captions. This helps your video get found.
5. Make Playlists
Group your videos by type. For example:
- All fence types
- Customer reviews
- DIY fence tips
How Often Should You Post?
Once a week is great. Twice a month is fine. Don’t worry about being perfect. Just stay consistent.
Set a simple plan:
- Week 1: Job walk-through
- Week 2: Answer a FAQ
- Week 3: Customer review
- Week 4: Maintenance tip
Even short videos help if you post often.
What to Say in Your Videos
You don’t need a script, but it helps to know your points. Keep it simple:
- Start with a quick intro: “Hey, it’s Mike from FenceWebs in Austin. Today we’re installing a 6-foot wood privacy fence.”
- Talk through the process or tip.
- End with a call to action: “If you need a fence in Austin, give us a call or visit our website.”
Don’t try to sound like a TV ad. Be yourself. That’s what people like.
How to Get More People to Watch
Posting the video isn’t enough. You have to share it.
1. Post it on Your Website
Add videos to your homepage, gallery, or service pages.
2. Add it to Your Google Business Profile
Videos help your listing stand out.
3. Share it on Facebook
Write a quick post and link to the video.
4. Send It in Emails
If you send quotes or updates to customers, add a video link.
5. Reply With a Video
When someone asks a question online, reply with your YouTube link.
Common Mistakes to Avoid
1. Making Videos Too Long
Most people won’t watch a 10-minute video. Keep it short and focused.
2. Trying to Be Too Perfect
People don’t expect you to be an actor. Just be clear and helpful.
3. Ignoring Your City
Always mention your service area. That helps you show up in local search.
4. Not Asking Viewers to Call
You don’t have to beg. Just say, “If you need a fence in [your city], reach out.”
A Simple Video Setup for Beginners
Here’s what you need to start:
| Item | Notes |
|---|---|
| Phone with a camera | Most modern phones work fine |
| Tripod or phone mount | Helps keep your shot steady |
| Mic (optional) | Makes your voice clearer |
| Free editing app | Try InShot, CapCut, or YouTube Studio |
You don’t need a fancy studio. Start small. Improve as you go.
Why It’s Worth the Effort
YouTube videos don’t disappear like social media posts. A good video can bring you leads for years. One helpful video could be seen by someone searching months later.
Most fence companies won’t do this. That means you can stand out.
What If You Don’t Want to Be on Camera?
You don’t have to show your face. Focus on the job, the fence, the tools, and the process.
You can talk behind the camera or add voiceover later.
Or have someone else in your team do the talking. The goal is to teach and show real work.
Final Thoughts
YouTube works when you use it right. You don’t need to go viral. You just need to be found by the right people at the right time.
Start small. Make one video. Answer one question. Show one job.
And if you ever need help with YouTube, websites, ads, or getting found online, that’s what we do at FenceWebs.
You build fences. We bring the clicks.
