If you own a fence company and you’re tired of slow weeks, you’re not alone. A lot of fence contractors hit dry spells. But with the right moves, you can start getting more local leads in just a month.
Let’s keep it simple. Here’s a plan that works.
1. Make Sure People Can Find You Online
If someone nearby needs a fence, they’ll probably look it up on Google. If your business doesn’t show up, you’re missing out.
Check Your Website
Ask yourself:
- Does it load fast?
- Is it easy to use on a phone?
- Do I have my phone number and address on every page?
- Does it explain what types of fences I build?
If not, fix that first.
Claim and Fix Your Google Business Profile (GBP)
Go to Google and search your business name. If you see your listing on the right side, that’s your GBP. If it’s not claimed, claim it.
Make sure you:
- Add your correct business name, phone, and address.
- Choose the right categories (like “Fence contractor”).
- Add photos of your recent work.
- Ask happy customers to leave reviews.
Google often shows these listings before websites. So this step is big.
2. Use Local SEO to Show Up in Search
Local SEO just means helping your business show up in local searches like “fence company near me.”
Add Local Keywords to Your Site
You don’t need to write like a robot. Just make sure the page talks about your area. For example:
- “We install fences in Raleigh, NC and nearby towns.”
- “Trusted fence contractor serving Spokane homes and businesses.”
Add these lines on your homepage, service pages, and footer.
Set Up Location Pages (If You Serve Multiple Cities)
If you work in more than one city, add a separate page for each. Talk about jobs you’ve done there. Mention local areas or landmarks.
Example:
“Last month, we built a cedar privacy fence for a family in South Austin. They wanted more backyard privacy, and we got it done in two days.”
Keep it real. Don’t copy the same text on every page.
3. Get More Reviews
People trust reviews, and Google uses them to rank your business.
How to Ask
Text your customer after the job is done. Keep it short:
“Hi [Name], thanks again for choosing us! If you have a minute, we’d really appreciate a quick review here: [link]”
You can also leave a card behind after the job. Make it easy.
Aim for at least 2-3 reviews per week. That’s 8-12 in a month.
4. Run Local Facebook Ads
You don’t have to spend a lot. Even $5-10 a day can work.
What to Post
- A before/after photo of a recent job
- A special offer like $200 off wood fences this month
- A short video showing your crew at work
Who to Target
- People in your service area
- Homeowners over 30
- People with interests like home improvement, gardening, or DIY
Facebook lets you pick by zip code. Use that to stay local.
5. Use Google Ads for Fast Results
Google Ads can get leads in days, not weeks. You only pay when someone clicks.
How It Works
You set up ads that show when people search things like:
- “fence installation near me”
- “wood fence contractor”
They see your ad, click, and land on your site or call you.
Set a Budget
Start small. Even $300 over a month can get results. Make sure your landing page is clear and has your phone number and a quote form.
6. Post on Social Media Often
Don’t overthink it. Just show people what you do.
What to Post
- A photo of a finished fence
- A time lapse of your crew working
- Customer thank you messages
- Seasonal tips like “Check your fence before winter”
You don’t need to go viral. Just stay visible.
7. Use a Quote Form on Your Website
Make it easy for someone to reach you. Don’t just list a phone number.
Keep It Simple
Include:
- Name
- Phone number
- Address
- Fence type or notes
Add a thank you message when they send it. Reply fast, within an hour if you can.
8. Partner With Related Businesses
Talk to local landscapers, real estate agents, or pool companies. Offer to send them leads if they do the same.
You can also leave business cards at hardware stores or supply shops. It might sound old school, but it still works.
9. Track Your Leads
Write down where each call or quote comes from.
Use a spreadsheet or a basic CRM. Include:
- Name
- Job type
- Location
- How they found you (Google, Facebook, referral, etc.)
This helps you see what’s working and what’s not.
10. Keep It Going
Getting more leads in 30 days is possible. But the real magic comes from keeping the momentum.
Don’t stop after one month. The more you do these things, the easier it gets.
At FenceWebs, we’ve helped fence companies grow for five years. If this sounds like too much to handle on your own, we can take care of it for you.
But if you’re doing it solo, start with your website and Google Business Profile. They’re the first step to more local leads.
You build fences. We help you get the calls.
