If you’re running a fence company, you know how hard it is to stay ahead of the game. One month you’re flooded with calls. The next, it’s quiet. A good SEO plan won’t fix everything, but it can help keep the phone ringing more often.
This guide breaks down what you should be doing each month to grow your visibility online. Nothing fancy. Just real work that helps real businesses show up on Google.
Why SEO Matters for Fence Companies
Most homeowners don’t think about fences until they need one. And when they do, they go straight to Google. If your company doesn’t show up on page one, you’re losing leads. Simple as that.
People trust what they see first. That means your company needs to be in those top search results.
Good SEO also means fewer cold calls, less chasing, and more qualified leads finding you first.
The Core Pillars of SEO
Let’s keep it simple. SEO comes down to three key areas:
- Website and Content
- Google Business Profile (GBP)
- Off-page SEO and Links
If you improve these every month, your rankings will get better. So will your leads.
What to Focus On Each Month
Here’s how a typical month should look if you want to stay on track.
Week 1: Review and Track Progress
Before doing anything, check your numbers. Look at:
- Website visitors
- Keyword rankings
- Calls and form leads
- Google Business Profile stats
Use tools like Google Search Console, Google Analytics, and your GBP dashboard. This gives you a clear idea of what’s working and what’s not.
Also, check for any issues like broken links or pages loading slow. These small problems can drag down your rankings.
Week 2: Update Your Website
This is your home base. Keep it fresh.
- Add a new blog post (like seasonal fence tips or customer FAQs)
- Update photos of recent jobs
- Check your contact forms and phone numbers
- Make sure every page loads fast and works on mobile
Here’s a quick tip: Make a new city page each month. Target nearby towns or suburbs where you want to get more work. These pages help you rank in more places.
Example City Page Outline
| Section | What to Include |
|---|---|
| Title | “Fence Installation in [City]” |
| Intro | A short paragraph about your work in that city |
| Services | What types of fences you install there |
| Photos | Jobs done in or near that city |
| CTA | Call now or request a quote |
Week 3: GBP and Local SEO
Your Google Business Profile matters a lot. Keep it active.
- Add new photos (jobs, team, trucks, signs)
- Post weekly updates (offers, news, tips)
- Ask happy customers for reviews
- Reply to every review, good or bad
Also, check your business info on other local sites. Sites like Yelp, Angie’s List, and HomeAdvisor should all show the same name, phone, and address. This helps Google trust your business.
Week 4: Build Links and Authority
Links from other sites tell Google your business is trusted. Every month, aim to:
- Submit your site to local directories
- Write a guest post or article
- Join local business groups online
- Sponsor a small event or youth sports team (they often link back to your site)
And if you’re working with FenceWebs, we do this part for you.
What Keywords Should Fence Companies Use?
It depends on your service and location. But here are a few that often bring in good traffic:
| Type | Keywords |
| Main Service | fence installation, fence repair, wood fencing, vinyl fence, metal fence |
| Local Terms | fence company in [city], [city] fence builders, [city] fence contractors |
| Questions | how much does a fence cost?, best fence for privacy, when to replace a fence |
Make sure you use these words in your headings, page titles, and naturally in your text.
How Long Does SEO Take to Work?
That’s the million dollar question. Some changes take a few weeks. Others may take months. SEO isn’t a sprint. It’s a long game.
Most fence companies start to see results in 3 to 6 months. The key is to keep going. Google rewards consistency.
Common SEO Mistakes to Avoid
- Ignoring mobile: Most people search on their phones. If your site isn’t mobile-friendly, they’ll leave.
- Not enough content: One homepage and a contact page won’t cut it. You need blogs, service pages, and city pages.
- Bad reviews: A few bad reviews can hurt. But not replying to them hurts more.
- No call to action: Every page should tell people what to do next. Call, book, or get a quote.
Should You Hire Help?
You could do SEO yourself. But it takes time, tools, and patience. If you’d rather build fences than websites, that’s where we come in.
At FenceWebs, we work only with fence companies. We know what works, what doesn’t, and how to get results.
Final Thoughts
SEO won’t fix a bad business. But if you’re doing good work and want more people to find you, it’s worth the time.
Stick to a simple monthly plan. Keep your site fresh. Talk to your customers online. And when in doubt, get help from people who know this stuff.
Want to talk about your company’s SEO? We’re happy to chat. No pressure.
Written by FenceWebs
SEO and marketing for fence pros who just want the phone to ring.
