Running a fence company keeps you busy. Between quoting jobs, managing crews, and handling materials, marketing often takes a back seat. But if no one knows you exist, the phone won’t ring.
That’s where a content calendar helps. It gives your marketing a plan, saves time, and keeps your business in front of the people who need a fence.
Let’s break it down.
What Is a Content Calendar?
A content calendar is a simple plan. It tells you what to post, where to post it, and when. Think of it like a job schedule, but for your marketing.
You don’t have to guess what to post anymore. You can look at your calendar and know what’s next.
Why Fence Companies Should Care About Content
Content builds trust. When someone searches for a fence installer, they want someone who knows what they’re doing.
If your business shows up with helpful posts, solid photos, and clear answers, they’re more likely to call you.
Plus, Google notices. More content means more chances to show up in search results.
The Benefits of a Monthly Plan
A content calendar gives you:
- Less stress
- Better results from marketing
- A steady stream of new leads
Instead of rushing to post something last minute, you work ahead. That means better quality and more time to focus on your crew.
What Should Be in Your Content Calendar?
You don’t need to post every day. Start small. One or two posts a week is plenty.
Mix it up with things like:
- Job site photos
- Customer reviews
- Fence care tips
- Before and after shots
- Employee shout outs
- Seasonal reminders (like “book before spring rush”)
- Local SEO topics (“Best fence for Florida heat”)
Your goal isn’t to be fancy. It’s to be helpful and stay top of mind.
Step by Step: Building Your Content Calendar
Here’s how to do it in simple steps:
1. Pick Your Channels
Where will you post? Most fence companies start with:
- Google Business Profile
- Your website blog
You don’t need to be everywhere. Pick 2 or 3 that you can handle.
2. Choose Your Frequency
Be realistic. If you can only post once a week, that’s fine.
A basic monthly plan might look like this:
| Week | Blog | Google Post | |
|---|---|---|---|
| 1 | Fence care tip | Job site photo | Review highlight |
| 2 | Common questions | Before & after | Fence feature post |
| 3 | Seasonal advice | Team intro | Booking reminder |
| 4 | Local keyword post | Customer quote | Fence type focus |
3. Plan Topics in Advance
Think about the questions your customers ask. Build your content around those.
Examples:
- “How long does a wood fence last?”
- “Which fence is best for dogs?”
- “Do I need a permit to build a fence?”
- “How do I clean a vinyl fence?”
Answering these builds trust and improves your search ranking.
4. Add Local Focus
Google loves local info. Mention cities, counties, and neighborhoods you serve.
Example: Instead of “Fence company tips,” write “Best fence tips for homeowners in Dallas.”
5. Reuse and Repurpose
You don’t have to make new stuff all the time. One blog post can turn into:
- A Facebook post
- A Google update
- An email to past customers
- A short video
Work smarter, not harder.
6. Schedule Time Each Month
Pick one day a month to plan the next month’s posts. Write them all down in a Google Sheet or calendar.
Then schedule them using tools like:
- Facebook’s post scheduler
- Google Business Profile dashboard
- Buffer or Later (for multiple platforms)
What Good Content Looks Like
It doesn’t need to be fancy. Just clear and real.
Example Facebook Post:
“Wrapped up this 6 foot cedar privacy fence in West Tampa yesterday. Clean lines, solid build. Call now if you want one before hurricane season.”
Example Google Post:
“Why choose vinyl over wood? No splinters, low upkeep, and it stands up to the Florida sun. Ask us which one fits your yard best.”
Example Blog Title:
“How to Keep Your Fence Looking New All Year Long”
Tools to Help You Stay on Track
You don’t need fancy software. But these tools can help:
- Google Calendar: Block out your content days
- Canva: Easy graphics for posts
- Google Docs: Draft your blog posts
- Notion or Trello: Organize ideas
Even pen and paper works if that’s your style.
Common Mistakes to Avoid
Here are a few traps to watch for:
- Posting only ads: People tune out if all you do is sell
- Inconsistent posting: Showing up once, then going quiet, hurts trust
- No local terms: Missing out on people searching nearby
- Using stock photos: Real photos build trust faster
Tips to Make It Easier
- Take photos at every job site
- Keep a running list of customer questions
- Ask happy clients if you can post their fence
- Share small wins (“Booked out two weeks in advance!”)
FenceWebs Can Help
We’ve been helping fence companies like yours for 5 years. From websites to local SEO to ads that bring real leads.
If you want someone to handle your content calendar, we’re here. Or, if you want to do it yourself but just need a plan, we can help with that too.
Either way, having a steady plan is what makes the difference.
Start simple. Be steady. Show your work.
People don’t just buy fences. They buy from people they trust.
Keep showing up, and they’ll remember you when it matters.
