When it comes to selling fence work, a good ad can help. A great one can keep your crew busy all year.
Many fence contractors run ads. Some get a few leads here and there. Others get calls every day.
So, what’s the difference?
Let’s talk about that.
What Makes an Ad “Good”
A good ad checks the basic boxes. It’s clear. It shows what you do. It might even get you a few clicks.
Here are some signs your ad is doing fine:
- People are clicking on it
- You’re getting some calls
- You’re showing up for local searches
If your ad shows a nice photo and says “Call now for fence work,” that’s decent. You’re out there.
But is that enough?
Probably not.
What Makes an Ad “Great”
A great ad doesn’t just show what you do. It shows why someone should pick you.
It talks to the person reading it. It builds trust fast. And it tells them what to do next.
You can feel the difference. Great ads make the phone ring. They don’t just say “fence installation.” They say “Built to last. Fast quotes. No mess.”
Here’s what a great ad often includes:
- Clear promise (“Fence in 5 days or less”)
- Strong photo (real job, clean yard, happy client)
- Real reviews or ratings
- Local feel (mention town, zip code, landmarks)
- Call to action (“Get a free quote today”)
Great ads make it easy for someone to say, “Yeah, I want that.”
Facebook Ads vs. Google Ads
Let’s break it down.
Facebook Ads
People on Facebook aren’t always looking for fence work. But you can still catch their eye.
Good Facebook ads might get likes.
Great Facebook ads get leads.
You want to use real job photos, short video clips, and local language. Example: “New fence going up in McKinney this week. Want in?”
Keep the message short and clear. Add a “Learn More” or “Get Quote” button.
Google Ads
On Google, people are already looking. They search “fence company near me” or “wood fence Dallas.”
This is where you need to be sharp.
A good Google ad says: “Affordable fence installation. Call now.”
A great one says: “Top-rated fence company in Dallas. Free same day quotes.”
You only get a few lines. Make them count.
Local SEO and Google Business Profile (GBP)
This part is often skipped.
Good ads might run while your site is weak.
Great ads work with your local SEO.
Make sure your Google Business Profile is:
- Fully filled out
- Updated often
- Packed with good reviews
The more people trust your listing, the better your ads will do.
Local SEO helps your site show up in map results and local searches. That means more clicks, more calls.
Why Your Website Matters
Don’t send people to a bad website.
Good ads lose power if the site looks outdated or slow.
A clean, fast, mobile-friendly site helps turn clicks into customers.
Great websites:
- Load fast
- Show services right away
- Have a strong “Get a Quote” form
- Show real reviews and photos
Think of your site as the closer. Your ad brings them in. The site seals the deal.
What Great Ads Avoid
Not every ad works. Even if it looks nice.
Here are some mistakes we often see:
- Stock photos (they all look the same)
- Vague wording (“quality service at affordable prices”)
- No location (“Serving your area” means nothing)
- No call to action
- Too much text
People scroll fast. Say what you mean. Show proof. Tell them what to do.
Tips for Better Fence Ads
If you’re running ads, or thinking about it, here are some quick tips.
1. Use Real Photos
Photos from real jobs beat stock images every time. Before and after shots are gold.
2. Mention the Town
Name the area you’re working in. It builds trust.
“We just finished a 6ft cedar fence in Frisco. Want a quote?”
3. Keep It Short
No one reads long ads. Say less, but mean more.
4. Show Reviews
Even one good review can help. Use it in your ad. Make it feel real.
5. Offer Something
“Free quotes.” “5% off this month.” “Fast install.” Give them a reason to act now.
What’s the Cost of a Weak Ad?
You may think, “Well, my ad is okay.”
But here’s the thing. An okay ad can waste money.
If you’re spending $500 and getting 2 leads, that’s $250 a lead.
A better ad might get you 10 leads for the same price.
That matters.
If your schedule has empty weeks, your ad isn’t working hard enough.
Summary Table: Good vs. Great Ads
| Feature | Good Ad | Great Ad |
|---|---|---|
| Photo | Stock image | Real job photo |
| Text | Generic | Clear promise and local feel |
| Call to Action | Missing or vague | Direct: “Call now” or “Get a quote” |
| Targeting | Broad | Local and job specific |
| Result | Some clicks, few calls | More leads, better quality |
Final Thoughts
Most fence contractors run good ads.
Very few run great ones.
But once you do, you’ll see the change. More calls. Better jobs. Less time chasing work.
If you’re tired of guessing or wasting ad money, start improving the basics: clear message, real photos, local voice.
And if you ever want help, that’s what we do at FenceWebs. We help fence companies get found and get hired.
But even if you go it alone, make it count.
A great ad might just be the easiest fence job you ever booked.
