If you run a fence company, your website should do more than just look good. It should help people find you when they search for fencing services in your area.
That’s where local SEO comes in. Local SEO means making your website show up when someone nearby types in “fence company near me” or “wood fence installation in [your city].”
Here at FenceWebs, we’ve worked with fence contractors for over five years. We know what works. So in this guide, we’ll walk through how you can make your website pull in more local leads.
What Is Local SEO?
Local SEO is a way to help your business show up on Google when people search for services near them.
Think of it like this: If someone in Austin searches “privacy fence installation,” you want your website to be one of the first results they see.
It’s not the same as regular SEO. Local SEO focuses on your city, county, or service area.
Why Local SEO Matters for Fence Companies
Most of your customers live near you. They search online for companies in their town.
If your business doesn’t show up, they won’t call you. It’s that simple.
You don’t need to be on page one across the whole country. You just need to be found in your service area.
Step 1: Make Sure Your Website Is Ready
Before you work on SEO, your website needs to be in shape. That means:
- Mobile friendly (easy to read on phones)
- Fast loading
- Clear contact info
- A simple layout
- Strong call to action (“Get a free quote”)
If your site is slow or confusing, people will leave. And Google notices that.
Step 2: Use the Right Keywords
Keywords are the search terms people type into Google. For local SEO, focus on things like:
- “Fence company in [city]”
- “[City] privacy fence”
- “Fence repair near me”
Don’t just stuff your page with keywords. Use them naturally in:
- Page titles
- Headings
- URLs
- Meta descriptions
- Image file names
- Text paragraphs
Make each page target a specific service and area. For example, one page for “Wood Fence Installation in Dallas.”
Step 3: Set Up and Optimize Your Google Business Profile
Your Google Business Profile (GBP) is one of the most important tools for local SEO. It shows up in the map pack (those 3 results under the map).
Here’s what to do:
- Claim your profile at google.com/business
- Use your exact business name (no extra words)
- Pick the right category (like “Fence Contractor”)
- Add your address, phone, hours, and website
- Write a clear business description
- Add photos of your work
Make sure your info matches your website and other listings.
Step 4: Get More Google Reviews
Reviews help you rank higher. They also make people trust you.
Ask happy customers to leave a review. Make it easy. Send them the link right after the job.
Don’t fake reviews or pay for them. Google can spot that.
Respond to every review, even the bad ones. Be polite and helpful.
Step 5: Add Location Pages (If You Serve Multiple Cities)
If you cover more than one town, build a separate page for each.
For example:
- /fence-installation-houston
- /fence-repair-katy
- /privacy-fence-austin
Each page should be:
- At least 500 words
- Include the city name in the title and text
- Talk about local projects
- Show local photos if possible
These help you rank in each city without confusing Google.
Step 6: Add Your Business to Local Directories
You should be listed in online directories. These are places like:
And also niche fence sites if possible.
When you add your business, keep your Name, Address, and Phone (NAP) the same everywhere.
Google checks this info across the web. If it doesn’t match, it can hurt your ranking.
Step 7: Create Helpful Blog Content
A blog isn’t just for fun. It brings traffic to your site and builds trust.
Write posts that answer questions like:
- “How much does a fence cost in [city]?”
- “Wood vs vinyl fence in [state]’s climate”
- “Do I need a permit for a fence in [city]?”
Use real language. Keep it simple. Talk like your customer, not like a lawyer.
Step 8: Use Internal Links
Link your pages to each other. For example, from your homepage, link to your service pages.
On your blog, link to your quote page or contact form.
This helps Google understand your site. It also helps people find what they need.
Step 9: Track What’s Working
You can’t improve what you don’t measure.
Use tools like:
- Google Analytics (to see traffic)
- Google Search Console (to see rankings and issues)
- Google Business Profile Insights (for map results)
Watch which pages get visits. Which ones bring calls. Which ones don’t.
Then improve the weak spots.
Extra Tips for Fence Contractors
- Show before/after photos of jobs
- Add a FAQ section to each page
- Use short videos to explain your process
- Share seasonal tips (“Best time to install a fence in Texas”)
Common Mistakes to Avoid
Here are a few things that can hurt your local SEO:
- Using the same content on every city page
- Not updating your GBP
- Ignoring reviews
- Having no service area listed
- Leaving out your phone number
How Long Does Local SEO Take?
It depends. If you’re in a small town with little competition, results might come in weeks.
In big cities, it can take months. But the effort pays off. Local SEO brings in leads long after the work is done.
Should You Hire Someone?
Some fence contractors like to do things themselves. That’s fine if you have time to learn and keep it up.
Others just want someone to handle it. That’s where we come in.
At FenceWebs, we’ve helped fencing businesses grow for over five years. We build fence websites, run local ads, boost map rankings, and write content that pulls in leads.
But even if you don’t hire us, follow the steps in this guide. They work.
Final Thoughts
Your website is more than an online business card. It should work for you. It should bring in jobs.
Start with the basics. Make sure your site is clean, fast, and local. Build good pages. Get reviews. Write helpful content.
If you stick with it, your phone will start ringing more.
And if you ever want help, just give FenceWebs a shout.
