Getting leads for your fence business isn’t just about doing good work. You could be the best in town, but if your website isn’t pulling its weight, you’re leaving money on the table.
Here’s what might be going wrong, and how to fix it.
1. Your Site Loads Too Slow
People don’t wait around. If your site takes longer than 3 seconds to load, many visitors will hit the back button. That’s traffic lost.
Slow sites usually mean heavy images, bad hosting, or too many scripts running at once.
Fix it:
- Compress your images before uploading them
- Use a reliable hosting service
- Keep plugins and scripts to a minimum
2. It Doesn’t Work on Phones
Most people look up contractors on their phones. If your site doesn’t work well on mobile, you’re in trouble.
A mobile-friendly site should load fast, be easy to scroll, and have buttons that are easy to tap.
Check this: Open your site on your phone. Is it easy to use? If not, you’ll lose leads.
3. No Clear Call to Action
When someone lands on your site, what do you want them to do?
If your contact info is hard to find or you don’t have a clear message like “Get a Free Estimate,” you’re making it harder for people to reach out.
Try this instead:
- Put your phone number at the top
- Add a big button that says “Request a Quote”
- Use clear, direct wording
4. You’re Not Showing Up in Google
If your site isn’t showing up when someone types “fence company near me,” that’s a problem.
This often comes down to weak SEO. Google needs to understand what your business does, where you’re located, and why it should rank your site.
Tips to improve:
- Add your city and state to your site’s text
- Use keywords like “fence installation” or “wood fencing”
- Get listed on Google Business Profile (GBP)
5. Your Google Business Profile Isn’t Optimized
GBP helps you show up in the maps section. That’s often where people look first.
If your profile is half empty or outdated, you’ll lose trust fast.
Make sure your profile has:
- Updated hours
- Real photos of your work
- A short, clear description
- Recent reviews
6. Your Site Doesn’t Look Trustworthy
Looks matter. If your site looks old, messy, or generic, people may not feel safe calling you.
Trust comes from clear info, clean design, and proof that you’re real.
Add these:
- Photos of your past projects
- Reviews from real customers
- A short “About Us” section with your story
7. You Don’t Have Content That Helps People
People want to feel like they’re hiring someone who knows what they’re doing.
If your site just says “We do fencing,” that’s not enough. Share some tips. Talk about common problems. Show you care.
Try these ideas:
- Blog posts like “Wood vs. Vinyl Fencing”
- A FAQ page
- Short videos explaining how you work
8. Your Ads Lead to Bad Pages
Running Google or Facebook ads? Where do those clicks go?
If they land on a page with no clear message or call to action, you’re wasting money.
Better landing pages should:
- Match the ad message
- Be simple and clear
- Have a form or number to call right away
9. No Tracking or Data
You can’t fix what you can’t see.
If you’re not tracking how many people visit your site or call you from it, you don’t know what’s working.
Tools to help:
- Google Analytics (for traffic)
- Call tracking numbers
- Contact form tracking
10. You’re Not Using Local SEO
People search with location in mind. “Fence company in Austin” is a common search.
If your site doesn’t show where you work, you might get skipped.
Include this info:
- List your service areas clearly
- Add your address in the footer
- Create separate pages for each city if you serve more than one
11. You Don’t Show Reviews or Testimonials
People trust other people more than ads.
If you don’t have reviews on your site, or if they’re buried on a separate page, you’re missing out.
What to do:
- Add 2–3 short reviews to your homepage
- Use full names and locations if possible
- Add star ratings to boost trust
12. Your Design is Outdated
Web design trends change. If your site looks like it was made in 2010, people might think your business is behind too.
You don’t need fancy effects. Just a clean, simple design that works well.
A modern site usually has:
- Plenty of white space
- Easy to read fonts
- Simple menus
13. You’re Not Updating Anything
A website that never changes looks forgotten. It’s also not great for SEO.
Google likes fresh content. Visitors do too.
Easy ways to stay active:
- Add one blog post a month
- Update your photos now and then
- Refresh your homepage text once a year
14. You’re Missing Out on Organic Traffic
Organic traffic is free traffic. It’s what happens when people find you on Google without ads.
To get more of it, you need to build trust with Google over time.
Here’s what helps:
- Write helpful blog content
- Get links from local sites
- Keep your site fast and easy to use
15. No One Knows What You Specialize In
If you do wood fencing, chain link, and custom gates but your site doesn’t say that clearly, people won’t know what you’re good at.
List your services clearly. Use plain language. For example:
| Service | Short Description |
|---|---|
| Wood Fencing | Great for privacy and classic looks |
| Chain Link Fencing | Low-cost option for homes or yards |
| Vinyl Fencing | Clean look, low maintenance |
| Custom Gates | Built to match your property style |
Final Thoughts
Your website should be working for you 24/7. If it’s not helping you get more fence leads, it’s time to fix that.
Start small. Fix one thing at a time. Or, if you’d rather not worry about it, that’s what FenceWebs is here for.
We only work with fence companies. It’s all we do.
And we’ve been doing it for 5 years.
If you want help, just reach out. No pressure.
But at least now you know what might be holding your site back.
And that’s a good place to start.
