Let’s keep this simple. If you run a fence company and you don’t have a blog on your website, you’re losing business. Not tomorrow. Right now.
Why Should a Fence Company Even Have a Blog?
You may think, “I build fences, not write stories.” Fair enough. But here’s the thing. People are searching online for answers about fences, and Google needs content to send them to. If you’re not writing it, someone else is. That means your competitor might be showing up instead of you.
What Happens Without a Blog?
It’s not just about missing out on a few clicks. A blog helps you show up in search results. No blog? No traffic. No traffic? No leads. No leads? You know where this is going.
Let’s break down what you miss out on:
- Search rankings: Google loves fresh content.
- Local trust: Customers want proof that you know your stuff.
- Lead generation: More content = more chances for people to find you.
- Customer education: People trust companies that teach them things.
Google Loves Fresh Content
Search engines aren’t magic. They need something to crawl. A blog gives them something new to read. It shows your site is alive and active.
If your website hasn’t changed in a year, Google may think it’s dead. When that happens, your rankings drop.
You Become the Expert
Let’s say someone searches, “How tall should my backyard fence be?” If you have a blog post answering that, guess who shows up? You.
That person might click through, read your advice, and call you later. People trust businesses that answer their questions without being pushy.
Local SEO Matters
You don’t need people 500 miles away reading your blog. You want homeowners in your service area. That’s what a blog helps with.
You can write posts that include towns you serve. Stuff like:
- “Top Fence Styles in [Your City]”
- “Best Time to Build a Fence in [Your County]”
Those posts help you rank locally. Not just for “fence builder,” but for fence builder near them.
You Can Answer Common Questions
Think about what your customers always ask. Write those answers as blog posts. Simple.
Some ideas:
- How long does it take to build a fence?
- What’s the best wood for privacy fences?
- Do I need a permit to build a fence?
You don’t need to be a writer. You already know this stuff. Just talk like you would to a customer.
Blogs Build Trust Before They Call You
Most people want to get a feel for a company before they hire them. A blog shows who you are, what you know, and how you help.
Even if someone found you from an ad or your Google profile, they may still check your site. If it’s just a homepage and contact page, that might not be enough. But if there are five blog posts answering real questions? That shows you care.
You Save Time by Not Repeating Yourself
Do you get the same questions over and over? A blog can be your answer key.
Instead of typing out the same reply, send them a link to your post. It saves you time and makes you look professional.
Google Business Profile Works Better With Content
When your blog and Google Business Profile work together, good things happen. Blog posts can be shared as updates. They also link back to your site, which helps SEO.
More activity = more signals to Google that you’re a real, active business.
Blog Posts Can Be Used in Other Places
Once you have a blog, you can reuse parts of it:
- Post quotes on Facebook
- Turn tips into short videos
- Add them to email newsletters
- Use them in brochures
One post can turn into five other things. You don’t need to keep making new stuff from scratch.
It Helps With Paid Ads Too
If you run Google or Facebook ads, a blog can help there as well. You can use blog posts as landing pages. You can build retargeting audiences from people who read your content.
Plus, someone who reads your blog is more likely to convert later.
You Don’t Need to Blog Every Week
This isn’t about writing daily. Even one post a month adds up.
Twelve good blog posts in a year can help your site show up more. And most fence companies aren’t even doing that. You’ll be ahead just by starting.
What Should You Write About?
Here are some ideas that work for almost any fence business:
| Blog Title | Why It Works |
|---|---|
| “Do I Need a Permit for a Fence in [City]?” | Local keyword + helpful info |
| “Fence Styles for Sloped Yards” | Solves a common issue |
| “How Much Does a Fence Cost in [Year]?” | People always search for pricing |
| “Wood vs Vinyl: Which Fence Lasts Longer?” | Compares popular options |
| “Top 5 Fence Designs for Privacy” | Shows your design knowledge |
You don’t need fancy titles. You need honest, simple writing that helps the reader.
What If You’re Not a Good Writer?
That’s fine. You can speak your thoughts and get someone to write them down. Or use tools to help clean it up.
What matters is the info. Not the grammar.
Is a Blog Really That Important?
Yes. It’s not fluff. It’s how people find you. How they learn to trust you. How you build a brand online.
Your competition may already be doing this. Or they’re thinking about it now. You have a choice to beat them to it.
Let FenceWebs Handle It
If this sounds like a lot, we get it. At FenceWebs, we write blogs for fence companies like yours.
We don’t use generic content. We write like you talk. We include local info. We make sure your blog actually helps your business.
And we tie it into your website, your Google profile, and your ads. So it all works together.
Final Thoughts
Skipping a blog might feel harmless. But over time, it’s like turning off the “Open” sign in your shop window. People are still looking, but they won’t find you.
Start small. One post. One topic. Then another. And another. That’s how growth works.
Or let someone handle it for you, while you focus on fences.
Either way, don’t wait. Your next customer might be searching right now.
