Running a fence company isn’t easy. You know how to build. You know how to install. But getting more jobs? That part feels like a guessing game.
The truth is, most fence contractors hit a wall when it comes to growing their business. It’s not because they’re bad at their trade. It’s because they’re stuck using old ways to find new work.
Here’s where things often go wrong, and what you can do about it.
1. Your Website Isn’t Doing Its Job
Your website is like your shop window. If it looks outdated, loads slow, or doesn’t work on phones, people will leave. Fast. Most people decide in seconds whether they trust a company just by glancing at their site.
So if your homepage is cluttered, your images look fake, or there’s no clear way to call or message you, that’s a missed chance. A good site is simple, quick, and real. Use your own job photos. Add clear buttons that say things like “Call Now” or “Get a Quote.” Make sure it looks good on phones, because most people browse that way. Your website should help you win jobs, not lose them.
2. You’re Invisible on Google
When someone searches “fence company near me,” do you show up?
If not, that’s a problem. People trust Google. If they don’t see you there, they might think you’re not around anymore.
What’s the Problem?
- You might not have a Google Business Profile
- Your website might not be set up the right way for SEO
- You could have bad or missing reviews
What You Can Do:
- Claim and update your Google Business Profile
- Make sure your name, address, and phone number match across the web
- Ask happy customers to leave reviews
3. You Rely Too Much on Word of Mouth
Word of mouth works, but it can’t be your whole plan. It depends too much on luck, someone has to bring you up in a conversation, and the timing has to be just right. That’s not something you can control. Instead, use tools that help you get steady work.
Google Ads, Facebook Ads, and solid SEO can all bring in leads even when no one is talking about you. You want jobs coming from all angles, not just from neighbors chatting over the fence.
4. You Don’t Have a Marketing Plan
Many fence contractors make ads only when things are slow.
That’s like turning on the oven when you’re already hungry. Too late.
What Works Better:
- Run ads before the slow season
- Post on social media regularly
- Send a monthly email with photos of recent jobs
Marketing should be steady, not random.
5. You’re Not Tracking What Works
You’re probably spending money on ads or listings, but are they paying off? Many business owners throw money at different platforms and hope for the best. But guessing isn’t a plan. You need to know where your leads come from.
Call tracking tools can help with that. So can labeled contact forms or simple website tools that show which pages people visit. When you know what’s working, you can stop wasting money on stuff that doesn’t.
6. Your Google Business Profile Is a Mess
That little box on the right side of Google? That’s your Google Business Profile (GBP).
And it matters. A lot.
Bad Signs:
- Wrong hours or phone number
- No photos
- Reviews that you never replied to
Fix It:
- Add clear photos of your work, team, and trucks
- Update your business hours and contact info
- Respond to every review, good or bad
This helps you rank higher and look more real.
7. You’re Not Showing the Work
People want proof. They want to see real fences, real gates, real wood. And they want to know you built them. It’s easy to do. Just take photos before and after each job. Post them to Facebook. Add them to your website.
Use Instagram. It doesn’t need to be fancy. A quick photo from your phone can go a long way. Seeing your work builds trust faster than any sales pitch.
8. No One Knows Your Name
Your brand should be easy to remember.
But if your truck has no logo, your shirts have no name, and your business cards are buried in a drawer, you’re easy to forget.
Try These:
- Add your logo and number to your truck
- Wear branded shirts on the job
- Hand out magnets, not just cards
People should be able to say your name when a friend asks, “Know anyone who builds fences?”
9. You’re Too Busy to Grow
Some fence contractors are always working but never getting ahead. It’s like being on a treadmill, you’re moving, but you’re not going anywhere. That’s a clear sign you’re spending all your time inside the job instead of stepping back and working on the business.
Try this: take one day each month and block it off. No job sites. No installs. Just focus on where the business is going. Look at your jobs, your marketing, your numbers. Hire help for stuff you hate doing, admin work, chasing leads, or yes, marketing. Use simple tools to keep track of jobs and customers. Growth doesn’t happen by accident. You have to make space for it.
10. You Haven’t Hired a Marketing Pro
You know how to build fences. That’s your job.
Marketing? That’s a full-time job too.
Many fence companies grow faster when they let someone else handle the online stuff.
At FenceWebs, we’ve helped contractors like you for over five years. We build websites that bring in leads. We run ads that work. We help you show up on Google. And we speak your language, fences.
You don’t need to become a tech expert. You just need a team that knows what works.
Want to Grow Your Fence Business?
Start small. Fix your Google Business Profile. Post a few job photos. Ask a happy customer for a review.
Then, if you want help, reach out. We’ll look at your website for free and tell you what’s holding it back.
You build fences. We help build your future. Just DM Us!
Let’s build something better, together.
