If you’re a fence contractor, you’ve probably heard a few tech terms tossed around in marketing chats. Some make sense. Others sound like something from a sci-fi movie. One of the weird ones? Google stacking.
It might sound like a pile of search engines stacked on top of each other. It’s not. But it’s something that could help your fence business show up better online.
Let’s break it down in plain English.
What Is Google Stacking?
Google stacking (sometimes called “Google Entity Stacking”) is a method used to help your business show up higher on Google. It uses free tools from Google, like Google Docs, Google Sheets, Google Slides, and others, to build a kind of network around your business.
The goal is to make your brand stronger in Google’s eyes. Think of it like putting up more signs on more street corners. If the signs are all connected and point back to your business, people (and Google) will notice.
How Does It Work?
Here’s a basic example:
- You write a Google Doc about your fence services.
- You add links in that Doc back to your website, your Google Business Profile, and maybe your Facebook page.
- Then you do the same with Google Sheets, Slides, and Forms.
- You make all these files public and link them to each other.
That creates a little Google made web that ties back to your business.
Why Would Google Care?
Because all these tools are part of Google. And Google tends to trust its own stuff. So if your business shows up across a bunch of its own platforms, and the info all lines up, Google may give you a boost.
It’s not a trick. It’s more like helping Google understand who you are, where you are, and what you do.
Does Google Stacking Help with SEO?
It can.
SEO (Search Engine Optimization) is about helping your website and content show up when people search online. Google stacking might not carry the same weight as a full backlink from a major site, but it adds some support.
Think of it like this: One mention on a Google Doc won’t move mountains. But a full set of documents, slides, forms, and sheets? All connected and pointing to your business? That starts to add up.
Still, this only works if everything else is solid. Your website needs to load fast. Your Google Business Profile should be updated. Your site should work well on phones.
Google stacking helps most when it’s part of a full SEO plan, not the whole plan.
What Should Fence Contractors Include in a Google Stack?
Here’s a quick list of what to include if you want to build a basic Google stack:
- Google Doc with a service area write up
- Google Sheet with service types, prices, or job details
- Google Slides with before/after project photos
- Google Form for lead capture or quote requests
- Google Drawing with a service map
Each one should link back to your site, your Google Business Profile, and your social media. You can also link them to each other.
Include things like:
- Your business name
- Address
- Phone number
- Website URL
- A few keywords like “fence installation in [your city]”
Is Google Stacking Safe?
In general, yes. You’re using public tools to talk about your business. Nothing shady about that.
But there’s a catch.
If you stuff your content with keywords or build hundreds of low quality links, you could get flagged. So don’t overdo it. Keep it clean, clear, and real.
Google stacking should support your real marketing, not replace it.
Should You Do It Yourself or Hire Someone?
You could do this yourself if you’re good with computers and have time to kill.
But it’s not just about uploading stuff. It has to be done the right way. Titles, links, and structure matter. If it’s all sloppy or confusing, it won’t help much.
An agency that knows what they’re doing can set this up fast and fit it into a full SEO plan. At FenceWebs, we’ve done this for years, only for fence companies.
How Long Does It Take to See Results?
That depends on your market.
In smaller towns, Google stacking might help you see a lift in a few weeks. In bigger cities with lots of competition, it may take months and only help a little unless you do more work around it.
SEO takes time. This is one small piece of the puzzle.
Is It Worth It?
Let’s be real. If you’re hoping for overnight leads, Google stacking won’t deliver.
But if you want to build a stronger online setup for your fence business, one that helps over time, this can help.
It’s not magic. But when paired with things like:
- A clean, fast website
- Good Google Business Profile setup
- Local SEO (like getting listed in directories)
- Google reviews
- Facebook and Google ads
…then stacking becomes one more support beam. And in marketing, more support usually means better results.
Things to Watch Out For
Not every marketing agency knows how to use this well. Some just toss up random docs and call it a day.
That won’t work. Google’s smart. If the content is junk, it won’t help. Worse, it could hurt.
So here’s what to ask before hiring someone:
- Do they understand fence companies?
- Can they show past results?
- Will they combine stacking with real SEO?
- Do they update the stacks over time?
A good agency will use stacking as one tool, not the whole toolbox.
Final Thoughts
Google stacking isn’t flashy. You won’t see instant leads flood in. But it’s a smart way to tell Google who you are, where you work, and what you offer.
If your online setup already has a strong base, stacking can add a little boost. If your base is weak, fix that first.
Need help figuring that out? At FenceWebs, we help fence companies like yours get found. And yes, we stack the right way.
Want to learn more? Just ask.
