If you own a fence company, chances are you’ve heard the term “Domain Authority” thrown around by marketers. Maybe someone told you it’s important. Maybe you’ve seen it in an SEO report. But what does it really mean? And more importantly, should you even care?
Let’s break it down in plain English.
First, What Is Domain Authority?
Domain Authority, or DA, is a number between 1 and 100. It’s not from Google. It was made by a company called Moz. They use it to guess how strong your website is compared to others.
Think of it like a score. The higher your score, the more likely your site is to rank high in Google searches.
It’s not perfect. It doesn’t tell you exactly where you’ll show up in search. But it’s a decent way to see if your site is getting stronger over time.
How Is Domain Authority Scored?
Moz looks at things like:
- How many other websites link to your site
- How strong those linking sites are
- How often your site is linked to
- The overall trust of your site based on these links
It uses all this to guess your score.
Most small businesses start with a score under 10. Big names like Home Depot might be in the 90s.
Why Fence Contractors Should Pay Attention
So here’s the thing: DA is not everything. But it helps you see how your site stacks up. If you’re trying to get more leads from Google, your DA tells you if you’re heading in the right direction.
Let’s say you’re in Dallas. If the top fence companies showing up on Google have a DA of 20, and yours is 7, you’re behind. That’s useful to know.
It tells you:
- You need more quality links
- Your SEO might need help
- Your competition is ahead online
But… It’s Not the Only Thing That Matters
Google doesn’t look at your DA. They use their own math.
That means you can have a lower DA and still outrank a competitor. How? If your site is more helpful, faster, or better optimized, you could win.
So don’t chase DA like it’s gold. Use it as a clue, not a goal.
What Actually Helps Your Fence Site Rank?
Here are things that really move the needle:
1. Good Website Structure
If your site is messy or slow, people leave. Google sees that.
Make sure your site is:
- Fast on phones and desktops
- Easy to use
- Clear about what you do and where
2. SEO Basics
These are things every fence site should do:
- Use your city and service in your page titles
- Add alt text to images
- Write helpful content, not just filler
- Keep URLs short and clean
3. Local SEO
Local matters more than anything for fence pros.
- Claim your Google Business Profile
- Add photos and hours
- Get real customer reviews
- List your business on local sites
This helps Google know you’re local and real.
4. Backlinks
These are links from other websites to yours.
Some examples:
- A local Chamber of Commerce page linking to you
- A blog post about fence tips that mentions your company
- A supplier who lists you as a certified installer
The more quality links you have, the better. But it’s not about the number. A few strong links beat 100 weak ones.
How to Get Better Backlinks
Here are simple ways fence companies can earn them:
- Sponsor local events – Get a link from their website
- Write how-to posts – People love sharing helpful tips
- Ask suppliers – Many will list you if you ask
- Join trade groups – Many have member directories
- Get in the news – If you do something unique, tell local media
Over time, this builds your DA and your real authority.
What’s a “Good” Domain Authority for a Fence Company?
It depends on your area. In a small town, a DA of 10 might be enough. In a big city like Houston or Phoenix, you may need to aim for 20 or higher.
But don’t get stuck chasing a number. Always check what your top competitors are doing.
Sample Table: Average DA by City Size (Just a Guide)
| City Type | Average Top 3 DA |
|---|---|
| Small Town | 5-10 |
| Mid-size City | 10-20 |
| Big Metro Area | 20-30+ |
So, Does Domain Authority Matter?
A little. It’s not the full picture. But it’s worth checking once in a while.
If your site is stuck at a 5 and others are at 25, that’s a sign. But don’t just chase the number. Fix what’s broken first. Speed, structure, and local SEO matter more.
Then, slowly build better links.
How FenceWebs Helps
At FenceWebs, we’ve been working with fence companies for five years. We know what works and what doesn’t.
Here’s what we focus on:
- Sites that load fast and look clean
- SEO that targets your service areas
- Local SEO that brings in real traffic
- Google Ads and Facebook Ads that convert
- Ongoing support so you’re not left guessing
We also track DA for our clients. Not because it’s magic, but because it shows progress.
Final Thoughts
Domain Authority is like a fitness score. It doesn’t tell the full story. But it tells you something.
If your DA is low, don’t panic. It takes time. Focus on what matters:
- A solid website
- Local SEO done right
- Getting real links from real sites
And remember, Google cares more about what helps users than what boosts a score.
If you want help getting your fence company to show up higher in search, reach out. We’re happy to take a look.
